Facebook Reels is a new video feature on Facebook that allows creators to make and share short-form videos, similar to TikTok or Instagram Reels. To encourage more creators to use Reels, Facebook has introduced a bonus program that pays creators for views on qualifying Reels.
What is the Facebook Reels bonus program?
The Facebook Reels bonus program pays eligible creators a set amount for views on qualifying Reels videos. This bonus is on top of any ad revenue the creator may earn from their Reels videos.
Here are some key details about the Facebook Reels bonus program:
- The bonus amount varies but is around $300 per million views.
- The bonus is paid monthly if you reach a qualifying threshold.
- Videos must be at least 20 seconds long to qualify.
- Videos can be multi-clip Reels up to 60 seconds long.
- Both public and private Reels are eligible.
The goal of the bonus program is to provide additional incentive for Reels creators as Facebook works to build up Reels as a destination for short-form, entertaining video content.
Who qualifies for the Facebook Reels bonus?
To qualify for the Facebook Reels bonus program, creators must:
- Have at least 1,000 Facebook followers.
- Create original Reels content that complies with Facebook’s content policies.
- Have accrued at least 30,000 1-minute plays on Reels in the last 30 days.
- Provide tax info so Facebook can pay the bonus.
Both individual video creators and Pages can qualify for the bonus program if they meet these requirements.
How are bonuses calculated?
Bonuses are calculated based on the number of 1-minute plays your qualifying Reels videos generate. Here is a breakdown of the bonus structure:
| 1-Minute Plays | Bonus Amount |
|---|---|
| 30,000 to 99,999 | $300 |
| 100,000 to 249,999 | $500 |
| 250,000 to 499,999 | $750 |
| 500,000 to 999,999 | $1,500 |
| 1,000,000 or more | $300 per 1 million plays |
As you can see, the more views your Reels generate, the higher your bonus amount will be. 1 million 1-minute plays would earn a $300 bonus. 10 million plays would earn $3,000, and so on.
How do you track qualifying Reels metrics?
To see if your Reels are on track to meet the bonus thresholds, you need to track two key metrics:
- 1-Minute Plays: This tracks how many times your Reels have been viewed for at least 1 minute. Only these views count toward bonus thresholds.
- 30-day period: Bonuses are calculated based on 1-minute plays accumulated over any 30-day period. So you need at least 30,000 1-minute plays in the last 30 days.
You can track these metrics in Facebook Analytics by navigating to the Reels tab. This will show data for both metrics and whether you have reached the threshold for a bonus.
When do you get paid Reels bonuses?
If you meet the bonus thresholds, you’ll be paid your bonus about a month after the end of the 30-day period when you qualified.
For example, if you crossed 30,000 1-minute plays between August 1 and August 30, you would receive your first bonus payment around September 30.
Bonuses are then paid monthly as long as you continue having qualifying 30-day periods. So you need to consistently create Reels that generate over 30,000 1-minute plays to keep earning bonuses.
Do private Reels count toward bonuses?
Yes, private Reels that are only visible to your Facebook followers still count toward your bonus metrics and thresholds. So even if you don’t want to make all your Reels public, you can still earn bonuses through private Reels.
The same bonus criteria apply – the Reels must be at least 20 seconds long and generate at least 30,000 1-minute plays in a 30-day period.
Tips for earning more Reels bonuses
Here are some tips to help you maximize your Facebook Reels bonuses:
- Optimize your content for Reels’ short-form, vertical video format.
- Experiment with popular music, effects, templates, and trends.
- Engage your audience by asking questions in captions or comments.
- Cross-promote your Reels across Facebook and Instagram.
- Create consistent, high-quality Reels to build up your audience.
- Analyze your top-performing Reels to identify formats and topics that resonate.
- Consider promoting your best Reels with ads to further boost viewership.
Conclusion
The Facebook Reels bonus program offers sizable payouts for creators who make engaging Reels that attract lots of viewership. To qualify, you need at least 1,000 Facebook followers and 30,000 1-minute plays on Reels in a 30-day period.
Bonuses start at $300 and scale up based on the number of qualifying 1-minute plays you achieve. Both public and private Reels count toward your bonus metrics.
By consistently producing high-quality Reels that resonate with your audience, you can earn recurring monthly payouts through the Facebook Reels bonus program.