Is it allowed to post houses for sale on Facebook?
Yes, it is perfectly allowed to post houses and other properties for sale on Facebook. Facebook Marketplace is designed specifically for buying and selling items, including real estate. Many people use Facebook as a platform to advertise their home listings.
What are the requirements for posting real estate listings on Facebook?
Here are the key requirements for posting real estate listings on Facebook:
- You must have a personal Facebook account in good standing.
- Your account must be set up as a Facebook business page representing yourself as an agent, broker, or seller.
- You need to follow Facebook’s commerce policies, terms of service and community standards.
- Listings must represent real properties that you or your company have the rights to sell.
- You cannot post fake or misleading listings.
As long as you meet Facebook’s requirements, you can create listings for houses, apartments, land, commercial properties, and other real estate.
How do you create a Facebook listing for a home for sale?
Follow these steps to easily create a new real estate listing on Facebook:
- Go to Facebook Marketplace on your computer or in the Facebook mobile app.
- Click on the “Sell Something” button.
- Select the category “Homes” and then “Homes for Sale.”
- Enter the home’s address or location.
- Add photos of the home.
- Fill in key listing details like price, bedrooms, bathrooms, square footage, etc.
- Provide a detailed description of the home and neighborhood.
- Select whether you or your client owns the property.
- Agree to Facebook’s commerce policies.
- Click “Post” to publish your home listing.
The listing process is very quick and intuitive. Make sure to include high-quality photos and thorough details to attract buyers.
What information should you include in a Facebook real estate listing?
To maximize interest, your Facebook real estate listing should include:
- Address/location
- Asking price
- Property type (house, condo, land, etc.)
- Bedrooms
- Bathrooms
- Square footage
- Lot size
- Year built
- Cool features like pool, garage, view, etc.
- Listing agent contact info
- Open house dates
- Compelling description of the home and area
- 20+ high-quality photos of interior and exterior
- Floor plan
- Virtual tour link (optional)
Providing as many details and photos as possible will generate the most interest from motivated buyers viewing your listing.
Should you boost your Facebook real estate posts?
Yes, it’s highly recommended to boost key real estate posts on Facebook to expand their reach. Facebook’s advertising platform makes it easy to promote your listings.
Here are some tips for boosting real estate posts successfully:
- Boost new listing posts to get maximum exposure when they first go live.
- Target viewers geographically by city, ZIP code, or radius from the property.
- Target based on buyer demographics like age, income, homeownership status.
- Promote open house events to drive attendance.
- Split test ad variations to optimize cost and engagement.
- Analyze results to identify your best-performing listings and ads.
Even a small daily budget of $10-20 can dramatically increase the number of interested buyers viewing and engaging with your real estate posts.
What are some best practices for real estate agents using Facebook?
Here are some top best practices for real estate agents marketing themselves and listings on Facebook:
- Create a business page representing yourself or brokerage
- Post regular listing updates, market insights, and lifestyle content
- Go live from open houses to generate excitement
- Use listing videos to showcase homes
- Run targeted Facebook ad campaigns
- Engage followers by responding to comments and messages
- Partner with sellers to post on their pages
- Join and contribute value to local real estate groups
- Promote sold listings to build your brand
- Tag happy clients and ask them to give you reviews
Leveraging Facebook effectively provides valuable exposure for you and your business at a very low cost.
What tips can help your real estate posts stand out on Facebook?
- Spotlight unique features and make them pop with bold fonts or captions
- Leverage bright, eye-catching thumbnails for video listings
- Tell a visual story with a Facebook album showcasing the home
- Go live to offer virtual open houses or Q&As
- Collaborate with sellers by featuring them in your posts
- Incorporate professional drone photography and video
- Boost exposure with paid promotions and suggested posts
- Post at optimal times based on when your audience is most active
- Utilize captions optimized for organic search
- Partner with influencers and brands relevant to your listing
Experiment with these types of creative content approaches to make your real estate posts stand out in a competitive marketplace.
What should you do to stay compliant with real estate laws?
Staying legally compliant is critical when posting real estate listings online. Here are some tips:
- Obtain seller permission before posting any properties
- Ensure proper licensing requirements are met
- Disclose your agent/brokerage relationship
- Vet listings for accurate details
- Disclose any material facts that could influence buyers
- Use accurate photos free from manipulation
- Avoid making misleading claims or inflated promises about listings
- Clearly state who owns the property
- Disclose any agency relationships or potential conflicts of interest
- Honor fair housing regulations in ad targeting and promotion
Violating real estate regulations in your Facebook posts can result in legal action. Always consult your broker if unsure about compliance.
Can you get leads from posting home listings on Facebook?
Yes, Facebook can be a valuable source of real estate leads. There are several ways posting listings on Facebook generates leads:
- Interested buyers will message you directly about listings
- Engaged prospects will follow your page for updates on new homes
- You can capture lead information from boosted post results
- Drive leads through clicks to your website or landing pages
- Listings shared organically expand your referral network
- Open house events attract serious buyers
To convert Facebook activity into leads effectively, make sure to:
- Respond promptly to listing inquiries
- Offer live chat for instant contact
- Use lead capture and CRM tools
- Retarget engaged buyers across devices
- Create email lists for drip campaigns
- Nurture leads with helpful, relevant content
With the right follow up, Facebook provides a stellar ROI for generating real estate leads.
What mistakes should you avoid when posting real estate listings on Facebook?
Steer clear of these common mistakes:
- Failing to get seller approval before posting
- Using grainy or inaccurate photos
- Not including enough listing details
- Posting to your personal profile instead of a business page
- Neglecting to respond promptly to comments and inquiries
- Using “spammy” techniques like overposting or aggressive targeting
- Making dishonest claims or exaggerating in your promotions
- Boosting posts excessively without tracking ROI
- Not complying with Facebook commerce policies
- Cross-posting identical content across multiple pages
Avoid anything deceptive or “salesy” that may damage your professional reputation with buyers. Focus on informative, value-adding content.
Conclusion
Posting real estate listings on Facebook provides a free and effective way to expand exposure for your properties. By advertising listings, engaging with interested buyers, and driving traffic to your website, you can generate promising leads. Just be sure to follow Facebook’s policies, comply with legal guidelines, and use quality listings with complete information. With a strategic approach, Facebook gives agents and brokers an outstanding forum to connect with buyers actively searching for homes.