Getting invited to create Facebook Reels is an exciting opportunity for content creators and businesses looking to reach new audiences on Facebook. With Reels being a new and growing format on Facebook, the platform is currently controlling growth by inviting select Pages to create and share Reels.
So how do you actually get invited to make Reels on Facebook? Here are the main requirements and steps to getting access to Facebook Reels:
Meet the Eligibility Requirements
In order to be invited to create Reels, your Facebook Page needs to meet certain eligibility requirements set by Facebook. Here are the current requirements to get access to Reels:
- Verification – Your Page must be verified with Facebook. This gives Facebook confirmation that you are an authentic brand or public figure.
- Followers – Your Page needs to have a minimum number of followers. Though Facebook has not shared the exact follower requirement, it appears Pages need at least several thousand followers.
- Content – Your Page should regularly post engaging video and photo content. Pages that only share text-based content are less likely to be considered.
- Good standing – Your Page must be in good standing and cannot have any active restrictions or violations.
- Location – Facebook is currently prioritizing Pages in certain locations like the US, Canada, Mexico, India, UK, Ireland, France, Germany, Thailand, and Vietnam.
Essentially Facebook wants to invite reputable Pages with an existing audience who regularly share visual content. If your Page meets these benchmarks, you have a good chance of being selected by Facebook to create Reels.
Increase Your Eligibility
If your Page does not clearly meet the eligibility requirements yet, there are some actions you can take to boost your chances of being invited to Reels:
- Verify your Page – Take the steps to get your Facebook Page officially verified with the blue badge. This signals credibility to Facebook.
- Grow your audience – Try posting more engaging content and running promotions to get more Page followers.
- Post more videos – Share more video content to show Facebook you have an interest in visual storytelling.
- Engage communities – Join Facebook Groups related to your niche and engage with them to get more relevant followers.
- Use best practices – Review Facebook’s Page Quality Guidelines and ensure you are adhering to their policies.
Giving your Page a boost on these key areas shows Facebook you are serious about creating quality video content and reaching more people on their platform.
Request Access Directly
In addition to building up your Page’s eligibility, you can also take the direct approach and request access to Reels directly from Facebook:
- Go to the Facebook Reels info page and click “Join Waitlist”.
- Select your eligible Facebook Page that you want to have access.
- Click “Request Access”.
Facebook notes that joining the waitlist does not guarantee access, but it can help show your interest. Pair the request with continuing to improve your Page to maximize your chances.
Get Notified by Facebook
Once your Page meets the eligibility criteria and you’ve requested access, the next step is to wait for an invitation directly from Facebook. Here are the ways Facebook may notify you:
- In-app notification – You may receive an in-app notification that you’ve been granted access to Reels.
- Email – Check your emails associated with your Facebook Page for an invitation email from Facebook.
- Facebook contact – A Facebook employee or account manager may reach out informing you of Reels access.
Don’t be discouraged if you aren’t granted access right away. As mentioned, Facebook is taking a gradual approach to opening up Reels more widely to creators and businesses. Keep building your Page and trying again in the future.
Start Creating Reels
Once granted access, you can start creating Reels for your Facebook Page right from the mobile app:
- Tap Reels at the top of your Facebook app.
- Record a new Reel or upload a previously recorded video that’s under 60 seconds.
- Customize with audio, effects, captions, stickers, and more.
- Share to your Facebook Page or profile.
The Reels creation tools are very similar to other platforms like Instagram and TikTok, making it easy to repurpose content. Take advantage of best practices for shooting vertical video content optimized for mobile devices.
Also explore the latest interactive Reels tools like Super, which uses AI to create unique effects synchronized to your Reel.
Promote Your Reels
Once you’ve started publishing Reels, your next objective is to give them maximum visibility and exposure. Here are some tips for promoting your Facebook Reels:
- Cross-promote across your other social channels via links, embeds, hashtags, etc.
- Share Reels directly with fans and followers to encourage them to engage and share.
- Run paid promotions through Facebook Ads Manager to expand reach.
- Repurpose top-performing Reels into new creative edits and cuts.
- Interact with your Reels feed through comments, shares, messages, etc.
Facebook will also begin recommending your high quality Reels more widely in the Reels tab, notifications, and by highlighting creators.
Analyze Performance
Make sure to closely analyze the performance of your Reels content to determine what resonates best with your audience. Look at metrics like:
- Reach
- Views
- Engagement rate
- Clicks
- Comments
- Shares
- Saves
See which types of Reels generate the most engagement and then produce more content aligned to those styles, subjects, audio tracks, effects, etc.
You can view Reels analytics from Facebook Insights. You can compare Reels performance to your other published content.
Conclusion
Getting invited to Facebook Reels provides a major opportunity to tap into a brand new audience on Facebook’s platform. As Reels continue to gain traction, being an early adopter can provide a nice competitive advantage.
Focus on producing quality short-form vertical videos tailored to mobile users. Take full advantage of all the interactive editing features. And be sure to closely analyze the performance of each Reel to refine and optimize based on what works.
With strategic and engaging execution, Facebook Reels can become a new channel to increase your reach, express your brand creativity, and build meaningful connections with your audience.