Finding out how many views your Facebook video has received is an important part of understanding its performance and reach. With billions of videos watched on Facebook every day, views are a key metric to track. Luckily, Facebook provides tools to see your video views right within your Page or profile. Here’s a quick guide to finding your Facebook video views.
Check Insights for Your Facebook Page
The easiest way to see overall view counts for videos you’ve posted on your Facebook Page is to check Page Insights. Here’s how:
- Go to your Facebook Page
- Click “Insights” in the left menu
- Click “Videos” on the overview page
This will show you views, watch time, and other metrics for all videos posted to your Page over the selected date range. You can filter by individual videos using the dropdown menu.
Check Video Views on a Post
To see views for a specific video, go to the post it’s attached to on your Page:
- Go to your Page and click “Posts” in the left menu
- Scroll to find the post with the video
- Hover over the video and click the viewers icon (eye symbol)
This will show you the total views that video has received on that post, as well as a graph of its daily view activity.
Check Video Insights on Facebook Watch
For videos uploaded directly to Facebook Watch, you can check performance metrics including views in Watch Insights:
- Go to your Page and click “Videos” in the left menu
- Click “See All” under the Watch header
- Select the video you want to analyze
- Click “Insights” below the video player
This will display interactive graphs showing views, average watch time, demographics, and more for that video within Watch.
Use Facebook Analytics
Facebook Analytics provides aggregated reporting on your content, including views for videos you’ve posted. To access it:
- Go to your Page and click “See All” under Insights in the left menu
- Click the blue “View Analytics” button
In Analytics you can filter to show only your video content. This gives high-level reporting on performance over time.
Check Video Views in Ads Manager
If you’ve run ads promoting your video content, you can also find its view metrics within Ads Manager:
- Go to the Business Manager
- Click “Ads Manager” in the left menu
- Select the ad account and campaign containing the video ad
- Filter ad reporting to show just the video ad
This will display views, clicks, cost per view, and other metrics specific to your ad performance for that video.
Use Third-Party Analytics
Many third-party analytics tools like Hootsuite, Sprout Social, and Rival IQ can also track Facebook video views. Connect your Facebook account to integrate your Page data.
The benefit of these tools is getting all your key metrics in one dashboard, instead of checking multiple Facebook interfaces. They provide additional analytics on engagement, viewership, etc. as well.
Check Video Views on Instagram
If you’ve shared your Facebook video on Instagram, you can track its Instagram views separately:
- Go to your Instagram profile
- Tap the video to open it
- Swipe up to see the view count below the video caption
Views will be displayed right on the video page. You can also see likes, comments, saves and other engagement metrics.
Use Instagram Insights
For aggregated data on all your Instagram video content, utilize Instagram Insights:
- Go to your Instagram profile
- Tap the bar graph icon at the top right
- Review metrics under the “Videos” section
This shows total views, average watch time and other performance stats for your videos over selected time periods. Toggle between grid, bar and pie charts.
Check Your Creator Studio Dashboard
Facebook Creator Studio provides centralized analytics for content posted across Facebook, Instagram, and IGTV. To access it:
- Go to business.facebook.com
- Click “Creator Studio” in the left menu
- Review the overview dashboard
Your top videos by views will be displayed automatically. You can also filter by date ranges and drill down on individual videos.
Use Third-Party Instagram Analytics
Similar to Facebook, third-party social media analytics tools like Iconosquare, Social Insider, and Sprout Social also provide Instagram video views and engagement metrics when connected to your account.
These give a helpful bird’s eye view of your performance across multiple platforms like Facebook, Instagram, and YouTube in one dashboard.
Check Video Views on YouTube Studio
For videos also shared to YouTube, you can track their YouTube-specific views using YouTube Studio:
- Go to the YouTube Studio dashboard
- Click on the “Videos” tab in the left menu
- Select the video you want to analyze
You’ll see real-time view counts, as well as geography, traffic sources, and demographic data for that video. YouTube Studio provides powerful analytics for optimizing your video performance.
Use YouTube Analytics
For even more detailed metrics, utilize YouTube Analytics:
- Go to the YouTube Analytics dashboard
- Select the video you want to view metrics for
- Choose from overview, reach, engagement, audience, and revenue reports
YouTube Analytics provides extensive insight into video viewership, demographics, traffic sources, popular playback times and locations, revenue, and more. This allows deep analysis of your YouTube video performance.
Check Metrics in the YouTube Mobile App
You can also quickly check basic YouTube video stats right from the YouTube mobile app:
- Open the YouTube app on your mobile device
- Navigate to the video you want to view metrics for
- Tap the info icon below the video title
This will display current view count, likes, dislikes comments, and other engagement metrics for that video. The mobile app provides a handy snapshot of key YouTube stats.
Use Third-Party YouTube Analytics
Tools like VidIQ, TubeBuddy, and Rival IQ also integrate with YouTube to provide additional analytics on video performance. Connect your YouTube account to get metrics beyond YouTube Studio.
Benefits include comparing video metrics to competitors, benchmarking performance, gaining more insight into traffic sources and engagement, and automating reporting.
Check Other Social Platforms
If you’ve posted your video across multiple social media platforms, each will provide their own analytics on views and engagement:
- Twitter – Video views display below the video on mobile apps and desktop
- LinkedIn – Check post analytics to see video views and engagement
- Pinterest – View video analytics for promoted pins and organic content
- Snapchat – Swipe up on your story to see total views
- TikTok – Tap the video and swipe up to see the view count
Monitoring views across all platforms where your video is posted provides a complete picture of its total reach and visibility.
Use Unified Social Media Management Tools
Social media management platforms like Hootsuite, Sprout Social, and Sendible integrate with most major social networks. This allows you to monitor Facebook video views alongside metrics from other platforms.
Having unified analytics and reporting saves you from constantly switching between apps and sites. These tools help consolidate and benchmark performance across your entire social presence.
Conclusion
Facebook provides multiple options to check video views depending on where it’s posted – directly on your Page, in Watch, promoted via ads, or shared across Instagram and other platforms. Analytics can be accessed on desktop and mobile for convenience.
Metrics like views, completion rate and audience retention are key to understanding video performance. Monitoring this data will help you refine your video strategy and maximize impact on future content. Comparing views across platforms also gives you a bigger picture of your overall video engagement.
With Facebook’s strong focus on video, developing data-driven video content that resonates with your audience is critical. Regularly checking your video analytics provides the insights needed to improve and tailor your video presence.
| Platform | How to Check Video Views |
|---|---|
| Facebook Page | Page Insights, post engagement, Creator Studio |
| Facebook Watch | Watch Insights |
| Facebook Ads | Ads Manager |
| Instagram Insights, Creator Studio | |
| YouTube | YouTube Studio, Analytics, mobile app |
| View count below video | |
| Post analytics | |
| Video analytics for pins | |
| Snapchat | View count on story |
| TikTok | View count on video page |
Having a complete picture of your video views and engagement across all platforms is key to optimizing your video strategy. Make use of the tools Facebook provides – along with third party analytics – to get the insights you need.
With smart use of data, you can create compelling video content tailored to your audience. Tracking views then provides the crucial feedback loop to refine your approach and maximize the impact of your video marketing on Facebook and beyond.