Writing a great welcome message on your Facebook page is an important way to make a good first impression on visitors and showcase your brand personality. Your Facebook welcome message appears at the top of your page, right under your cover photo. It’s one of the first things people will see when they land on your page, so you want it to be warm, friendly and informative.
Why Have a Welcome Message?
A welcome message serves several purposes:
- Introduces your brand or organization
- Sets the tone for your Facebook page
- Highlights key information about your business
- Invites people to engage with your page
Without a welcome message, visitors may feel unsure about what your page is all about. A good welcome message provides clarity from the start. It lets people know they’re in the right place and gives them a reason to stick around and explore your page further.
Tips for Writing Your Welcome Message
Follow these tips to create a warm, engaging Facebook welcome message:
1. Keep it short and friendly
Your welcome message should be short, sweet and conversational. Aim for 1-3 brief paragraphs at most. Avoid formal language and be upbeat and approachable. Remember, this is social media, so write in a casual, friendly tone.
2. Introduce yourself or your business
Briefly explain who you are and what your page is about. If representing a business, introduce your company and what you do. Give visitors just enough context to orient them.
3. Highlight your purpose or mission
Convey your core focus and values. Let people know what motivates you or what your business strives to achieve. This gives your page purpose beyond just selling a product or service.
4. Share your story
Share a quick origin story or explain what inspired you to create your page. People connect with stories and a glimpse into what drives your work.
5. Invite engagement
Prompt visitors to get involved by liking, following, commenting or sharing. Ask questions to spark dialogue. Actively invite participation.
6. Include a call-to-action
Add a clear call-to-action, like signing up for a newsletter, booking an appointment or downloading content. Give people a next step that moves them along in their relationship with you.
Welcome Message Examples
Here are some examples of effective Facebook welcome messages:
Retail Brand
Hi there! We’re Dewdrop, a boutique jewelry shop bringing artisan accessories and sparkle to you since 2014. Follow us for new arrivals and special deals. Shop our collection and let us know if you need help finding the perfect piece!
Nonprofit Organization
Welcome to Growing Futures, where kids grow confidence through gardening. Our programs teach STEM skills, nutrition and mindfulness through school and community gardens. Follow us to learn more about our mission and how you can get involved!
Personal Brand – Life Coach
Hi, I’m Jen – certified life coach, motivational speaker and author of the book ‘Mindshift’. After finding my own path through hardship, I’m now passionate about helping others live their most fulfilling lives. Join me to get inspired, gain new perspectives and take action toward your biggest dreams!
Restaurant
Welcome to The Daily Perk, a cozy corner cafe serving comfort food and great coffee since 2015. Come on in, pull up a chair and stay awhile. Follow us to see daily specials, events and more. We can’t wait to serve you!
Formatting Tips
Here are some formatting tips to make your welcome message look polished:
- Break up large blocks of text with line breaks or short paragraphs.
- Bold key words or phrases for emphasis.
- Add relevant images or emojis to boost visual appeal.
- Use lists and headers to improve readability.
- Link to your website or other social channels.
Optimizing Your Message
To ensure people see your message, optimize it with these best practices:
Pin it to the Top
Pin your welcome post to the top of your page so it doesn’t get buried as you add new content. The pinned post is the first thing visitors see under your cover photo.
Keep it Updated
Revisit your message occasionally to update links, promotions or other time-sensitive details. An outdated welcome message doesn’t make the best impression.
Use it as Ad Space
Change up your welcome message to promote special sales, events, products or offers. Treat it as valuable ad space.
A/B Test Different Versions
Try different variations and wording to see what resonates most with your audience. Experiment and refine based on feedback and engagement.
Conclusion
Your Facebook welcome message is valuable real estate for conveying your brand identity and engaging new visitors. Put thought and care into crafting a message that sets the right tone. Keep it short and friendly, highlight key introductory info, extend a warm invitation and give a clear call to action. Update and optimize the message periodically. With a thoughtful, strategically crafted welcome message, you can make a great first impression and turn new visitors into page followers.