Sharing is a great way to get more eyes on your Facebook page’s content. When your page is set up to allow sharing, people who see your posts in their news feeds can easily share them with their own friends and followers. This exposes your content to new audiences and helps your page grow. Here’s how to turn on sharing for your Facebook page:
Check Your Page’s Current Sharing Settings
Before changing any settings, it’s a good idea to check what your page’s sharing capabilities currently are. Here’s how:
- Go to your page and click “Settings” at the top.
- On the left side of the page, click “General.”
- Under “Page Visibility,” check the option for “Allow sharing to…” If the toggle is gray, sharing is disabled. Blue means it’s enabled.
This setting controls whether people can share your page’s posts to their own timelines. Even if it’s disabled, your posts can still show up in people’s news feeds if they follow your page.
Allow Sharing to Timelines
To turn on sharing to timelines:
- Go to your page’s Settings > General again.
- Under “Page Visibility,” click the toggle for “Allow sharing to…” so it turns blue.
That’s it! Now when people see your posts, they’ll have the option to share them to their own timelines for their friends to see.
Let People Share Posts Using a Button
In addition to sharing directly to their timelines, you can also let people share your posts using Facebook’s integrated Share button. Here’s how to enable this:
- Go to your page’s Settings > General again.
- Under “Show Share Button,” click the toggle so it turns blue.
Now your posts will have a Share button that people can click to share to their timelines or in a message. They’ll also be able to copy the link to share anywhere.
Choose Who Can See Your Posts
When someone shares your post, who is able to see it depends on your audience settings. You can choose whether you want your posts visible to the public or just to your page’s followers after being shared.
To adjust this:
- Go to your page’s Settings > General.
- Under “Post Audience,” choose from the options:
- Public: Anyone will be able to see posts shared from your page.
- Friends: Only the sharer’s friends will see the shared post.
The “Friends” setting limits visibility, but your content still has the chance to reach new people through friends of followers.
Let People Share Specific Posts
By default, all of your page’s posts can be shared. You can also choose to disable or limit sharing on certain posts:
- Status updates: Click the audience selector (globe icon) when composing a status update to limit sharing capabilities.
- Photos/videos: When uploading a photo/video, use the audience selector to limit potential sharing.
- Life events: Click “Edit Privacy” on a life event post to adjust sharing abilities.
Restricting sharing on some posts can be useful if you have content meant just for your existing audience.
Allow Reshares
When someone shares your post, you can also allow their friends to share it with their own networks. This is called reshares. To enable this feature:
- Go to your page’s Settings > General.
- Under “Post Resharing,” click the toggle so it turns blue.
With reshares enabled, your content can spread much further across Facebook as people continuously share it with their networks.
Take Advantage of Share Recommendations
Facebook may sometimes recommend your posts to users to share with their friends. This expands the reach of your content. To take advantage of this:
- Go to your page’s Settings > General.
- Under “Recommendations,” click the toggle so it turns blue.
Facebook’s algorithms will now determine which of your posts may interest specific users and recommend they share them with relevant friends.
Analyze Your Sharing Traffic
Once sharing is enabled, check your Facebook Insights to see how much traffic is being driven through shares. Here’s how to find this:
- Go to your page’s Insights tab.
- Click “Posts” on the left to view metrics for each post.
- Look at the “Story Shares” metric to see how often each is being shared.
This can help you determine what types of content resonate most with your audience and should be shared frequently.
Promote High-Performing Content
Based on your Insights, consider boosting posts that are shared often. Promoting them will get them in front of more potential sharers. Here’s how to boost posts:
- Go to your post and click “Boost Post.”
- Set targeting and duration options for the promotion.
- Enter payment info and launch campaign.
Promoted posts have higher chances of being seen and shared by more of your target audience.
Share Posts to Your Own Profile
Don’t forget to share your own page’s posts to your personal Facebook profile occasionally. This exposes them to your friends and followers who may not have already liked your page. It’s an easy way to get your content in front of a new audience that may be interested.
Conclusion
Enabling sharing is crucial to expanding the reach of your Facebook page’s content. The more shares your posts get, the more new audiences you can expose it to. Just be sure to analyze your metrics regularly and promote high-performing content to maximize your sharing potential. With the right strategy, you can grow a thriving community eager to share your updates.