Turning your personal account into a Facebook Page allows you to separate your personal profile from a public presence that represents your business, organization, or interests. Converting to a Page gives you access to additional features that help you connect with your audience and build your community.
Why Turn Your Personal Account Into a Page
Here are some of the key reasons to convert your personal profile to a Facebook Page:
- Keep personal and professional content separate. A Page helps you maintain privacy and prevents your personal profile from being overwhelmed by business-related connections and content.
- Access Page-only features. Pages allow you to use tools like promotions, lead ads, appointment scheduling, and more that aren’t available for personal profiles.
- Establish brand identity. Creating a unique Page name, profile and cover photos, and content focuses on your brand, product, organization or interest.
- Analytics and insights. Page Insights provides data on your followers and content performance to help guide your strategy.
- Credibility and discoverability. Pages are public listings that establish a presence on Facebook so people can find and connect with your brand.
In short, having a Facebook Page optimizes and expands your presence on Facebook to more effectively connect with your audience.
Considerations Before Converting to a Page
Before turning your personal profile into a Page, keep these considerations in mind:
- You can’t change back. Converting to a Page is permanent, so be sure you’re ready to establish a public presence.
- Followers don’t automatically transfer. You’ll have to rebuild your following from scratch as a new Page.
- Name choice is important. Pick a unique, memorable name that represents your brand and is available as a username.
- Plan a transition strategy. Let your connections know you’re migrating to a new Page to retain as much of your current audience as possible.
Preparing for these changes will help ensure a smooth transition when converting your profile.
How to Convert a Personal Account to a Facebook Page
Follow these steps to turn your individual profile into a Facebook Page:
- From your personal profile, click “Settings” at the top right.
- Select “Settings & Privacy” > “Settings.”
- Click “Pages” in the left column.
- Click the “+ Create” button and choose “Convert Personal Account to Page.”
- Enter your desired Page name and Category that fits your brand, business, organization, or interest.
- Agree to Facebook’s Terms and click “Next.”
- Select a profile picture and cover photo to represent your Page.
- Click “Convert to Page” to complete the process.
Once you convert, your old profile will be deactivated and you’ll be logged in to manage your new Facebook Page.
Configuring Your New Facebook Page
After creating your Page, take the following steps to fully set it up:
- Customize the About section with a detailed description, contact info, website links, etc.
- Designate any relevant categories like business type, location, products, services, etc.
- Set up ad preferences if you plan to run advertising.
- Configure notifications to receive updates about new followers, messages, and other activity.
- Publish an initial post welcoming visitors to your new Page.
Optimizing these details will help people understand your brand when they land on your Page.
Promoting and Growing Your Facebook Page
With your Page created, focus on driving growth and engagement:
- Tell friends and existing followers you now have an official Facebook Page for them to follow.
- Promote your Page on other social networks, your website, email newsletters, etc.
- Publish engaging content consistently to give people reasons to follow your Page.
- Consider running Facebook ads to reach new audiences.
- Analyze your Page Insights to see what content resonates best with your followers.
Using organic and paid tactics, concentrate on expanding your reach and connecting with potential customers and fans on Facebook.
Best Practices for Managing Your Facebook Page
Here are some top tips for making the most of your Facebook Page:
- Post regularly with a mix of content types like articles, images, videos, live streams, and more.
- Respond to all comments and messages in a timely manner to provide good customer service.
- Use a consistent voice that represents your brand when communicating on your Page.
- Optimize your content for mobile since most people access Facebook on their phones.
- Analyze Page Insights to understand your audience and improve engagement.
- Stay on top of Facebook algorithm changes that impact Pages.
Focusing on best practices will help you maximize your reach and effectiveness on Facebook as a business Page.
Avoiding Problems as a Facebook Page Admin
Be sure to also avoid these common missteps as a Page admin:
- Posting too frequently, especially promos and offers.
- Failing to respond to dms and comments for long periods.
- Deactivating comments on controversial posts.
- Sharing content with misleading or sensationalized messaging.
- Changing the Page name frequently, which will confuse followers.
- Forgetting to diversify your content to keep followers engaged.
Being mindful of these pitfalls will help ensure your Facebook marketing is effective and compliant.
Facebook Page vs Group
Facebook also gives you the option to create Groups in addition to Pages. Here is a comparison:
| Facebook Page | Facebook Group |
|---|---|
| Public listings designed to represent brands, businesses, organizations, etc. | Private spaces intended for smaller communities of people to connect. |
| Page admins post on behalf of the brand/entity. | All group members can post and interact as individuals. |
| No privacy settings – anyone can follow Pages. | Groups can be private or secret with strict membership. |
| Unlimited followers allowed. | Groups limited to certain max sizes. |
| Analytics on followers and content performance. | Very limited metrics available. |
In summary, Pages are designed for public outreach, while Groups offer private collaboration and discussion.
Conclusion
Converting your personal profile to a Facebook Page provides significant advantages for establishing your brand’s presence on social media. Take the time to transition carefully, optimize your new Page completely, and promote it actively to maximize your reach.
Focus on providing value through consistent high-quality content. Monitor performance and listener feedback closely to refine your Page strategy. With the right diligent effort, your Facebook Page can become a core pillar in your digital marketing ecosystem.