Facebook allows creators to monetize their videos through the Facebook Watch program. This allows you to earn money from ads displayed on your videos. Here are the steps to submit your videos to Facebook for monetization:
Step 1: Make Sure Your Page and Video Meet the Eligibility Requirements
To be eligible for Facebook Watch monetization, you need to have:
- A Facebook Page with at least 10,000 followers
- An individual Person account or Facebook Page in good standing
- Original videos that are 5 minutes or longer in length
- Videos that comply with Facebook’s content policies and monetization policies
Your video content should not contain or promote:
- Sensitive content involving minors
- Violence, human exploitation, or regulated goods
- Misinformation, hacked/stolen content, or spam
- Infringement on intellectual property rights
Make sure your video and Facebook Page meet these requirements before applying.
Step 2: Enable Monetization for Your Page
To enable monetization, go to your Facebook Page and click “Settings” then “Monetization”. Toggle the button on to “Allow Page Monetization”.
This allows you to start earning money from videos you post n your Page. You can choose either video ads (ad breaks inserted in your videos) or in-stream ads (ads displayed before, during or after your video plays).
Step 3: Upload Your Video to Facebook
Upload your long-form video that is at least 5 minutes long to your Facebook Page’s Videos tab. You can upload videos directly or use third-party encoding software.
Some tips for uploading videos:
- Upload high-quality videos, preferably in HD
- Include a compelling title and description
- Use relevant hashtags so your video can be discovered
Make sure to comply with Facebook’s community standards when posting videos.
Step 4: Tag Your Video for Monetization
Once your video finishes uploading, tag it as “Monetizable” under the Facebook Watch settings:
- Below your video, click “Edit Video”
- Select “Use Tools from Facebook Watch”
- Check the box for “Mark as Monetizable”
- Save your changes
Tagging your video lets Facebook know you want to earn money from ads displayed on that video.
Step 5: Submit Your Video for Review
After tagging your video, submit it for review:
- Go to Publishing Tools > Videos Library
- Check your video and click “Submit for Review”
- Select “Monetize with Ads” and choose your ad break settings
- Click Submit
Facebook will review your video to ensure it meets all monetization and content policies. This process can take a few days.
Step 6: Get Approved for Facebook Watch Monetization
Once your video is reviewed and approved, you will receive an email confirmation from Facebook. Congrats, you can now start earning money from ads displayed on your video!
You may need to submit several videos before getting approved. Facebook also considers factors like your Page’s audience engagement and content compliance history when reviewing your application.
Optimizing Your Videos for Maximum Monetization
Here are some tips to boost views and earnings on monetized Facebook videos:
- Create engaging video content consistently
- Use eye-catching thumbnails
- Encourage viewers to follow your Page
- Use cards to link to your other videos
- Promote your videos across Facebook
- Analyze which videos perform best
Facebook Watch Ad Break Settings
When submitting your videos for monetization, you can choose when you want ad breaks inserted:
- Automatic: Facebook optimizes ad placement
- Manual: You manually select ad break positions
- None: No ad breaks are inserted
Automatic placement typically earns the most revenue. But you can choose manual placement to retain more control over the viewer experience.
Facebook Watch Ad Revenue Share
For in-stream ads, Facebook pays out 55% of the ad revenue to video creators. The rest goes to Facebook.
For video ads (mid-roll ads), the revenue share depends on the video’s region:
| Region | Creator Share | Facebook Share |
|---|---|---|
| US | 55% | 45% |
| Rest of World | 45% | 55% |
These rates are subject to change over time, but represent the standard Facebook Watch monetization split as of October 2022.
Facebook Watch Monetization Requirements Recap
Here’s a quick recap of what you need to monetize videos on Facebook:
- A Facebook Page with 10,000+ followers
- Original long-form videos at least 5 minutes long
- Videos that meet Facebook’s content policies
- Tag videos as “Monetizable” under Facebook Watch
- Submit videos for review and get approved
Meeting these requirements and consistently posting engaging videos can help you start earning money from Facebook Watch.
Frequently Asked Questions
How much money can I make from Facebook Watch?
Money earned depends on factors like number of views, video length, audience demographics, ad rates, etc. Top video creators can make thousands per month or more. But most creators earn an average of $3-5 per 1,000 video views.
When can I access my Facebook Watch earnings?
Facebook pays out your estimated earnings on the 15th of each month. You must have earned at least $100 to receive your payout. Payment is sent via PayPal or direct deposit.
Can I monetize Facebook Live videos?
Yes, you can now monetize your Facebook Live videos over 10 minutes long using the same Facebook Watch monetization process. Ad breaks can be added dynamically during live broadcasts.
What content is prohibited from monetization?
Content involving alcohol, drugs, sex products, gambling sites, dangerous organizations, sensitive topics, and other restricted items cannot be monetized per Facebook’s policies.
Do I need to join a network to monetize Facebook videos?
No, you can monetize directly without a network. However, some networks like Jellysmack can help optimize your videos and increase your Facebook ad earnings.
Conclusion
Monetizing videos on Facebook provides an excellent opportunity to earn revenue from your video content. By meeting the eligibility requirements, properly tagging and submitting your videos, and following best practices – you can start generating income on Facebook Watch.
Focus on creating quality videos that engage your target audience. With consistency and optimization over time, Facebook Watch monetization can become a lucrative income stream.