Setting a status video on your profile can be a great way to express yourself and share what you’re up to with your connections. Status videos allow you to record and post short videos that will appear at the top of your profile. It’s an engaging alternative to static text and photo statuses.
In this article, we’ll walk through step-by-step how to set a status video on LinkedIn. We’ll cover requirements, best practices, and tips for creating compelling status videos. Whether you’re looking to showcase your latest project, share an exciting announcement, or just connect with your network in a more personal way, status videos are a great option.
Requirements for Status Videos
LinkedIn has a few requirements when it comes to status videos:
Length
Status videos must be between 3 and 10 seconds long. This keeps them short, engaging, and focused. Avoid long-winded videos that may lose people’s interest.
Aspect Ratio
Status videos should have an aspect ratio of 16:9 – this is the standard widescreen orientation. Make sure to shoot horizontally!
File Size
Your status video file must be under 100MB. Higher quality videos will have larger file sizes, so you may need to compress the file before uploading.
Format
Acceptable video formats are MP4 and MOV. Make sure your video file is properly encoded before uploading.
Following these requirements will ensure your status video looks polished and meets LinkedIn’s standards.
Best Practices for Status Videos
Now that you know the requirements, let’s go over some best practices for creating compelling status videos:
keep it brief
As mentioned, your video can be 3 to 10 seconds max. Keeping it concise delivers your message in a focused, engaging way.
Show your personality
Status videos are a chance to let your personality shine through! Don’t be afraid to show some energy and enthusiasm.
Highlight your skills or expertise
If relevant, briefly demonstrate your skills in action – this could be public speaking, working on a project, anything relating to your industry.
Engagement cues
Prompt viewers to like, comment or get in touch to further the engagement. However, don’t ask viewers to blindly endorse you.
Clear messaging
Ensure your video gets a clear message across in its limited time. Summarize key announcements, ideas or updates you want to share.
Strong visuals
Include eye-catching visuals when possible – whether that’s slides, graphics, or just an interesting location. Good lighting and framing also goes a long way.
Credibility cues
Subtly demonstrate your credibility – film from an office, wear professional dress, include qualifications in text overlays.
Following these tips will take your status video from good to great!
Step-by-Step Guide
Ready to set your status video? Here is a simple step-by-step walkthrough:
1. Record your video
Use your smartphone’s camera or a dedicated video camera. Capture a quick 3 to 10 second video with you speaking, demonstrating something, or showing relevant visuals. Remember to shoot horizontally!
2. Edit and compress your video (optional)
Use video editing software like iMovie or Premiere Rush to trim your clip, add text/graphics, adjust color, and more. Then export an MP4 or MOV file at highest quality, under 100MB.
3. Upload your video to LinkedIn
In the LinkedIn app on your phone, tap “Post” then tap the video icon. Select your exported video file. Preview it, then post!
4. Fill out the post details
Add a descriptive caption summarizing your video for viewers. Include relevant hashtags and tags for discovery.
5. Post your status update
That’s it! Your video status will now display at the top of your LinkedIn profile.
Tips for Creating Great Status Videos
Here are some additional tips to take your status videos to the next level:
Script it out
Write a quick script to keep your video focused and natural sounding. Rehearse first before filming.
Use text overlays and graphics
Text overlays are a great way to summarize key points and make your video more visual.
Pick an interesting location
If relevant, film somewhere visually compelling like your office, event venue, outdoors, etc.
Showcase your expertise
Share insider tips, behind-the-scenes looks at your work, or introduce yourself professionally.
Collaborate with colleagues
Featuring colleagues makes a video more dynamic while expanding your reach.
Use trending hashtags and challenges
When relevant, incorporate trending hashtags or film popular social media challenges.
Check analytics
Analyze who engaged with your video and what resonated to improve next time.
Do’s and Don’ts
Here are a few key do’s and don’ts to keep in mind:
Do:
– Keep it professional
– Engage viewers with questions
– Showcase achievements
– Use clean, simple backgrounds
Don’t:
– Be promotional or salesy
– Ramble off topic
– Film shaky, blurry video
– Use copyrighted music without rights
Stick to these do’s and don’ts for status videos that wow!
Common Questions
Here are answers to some commonly asked questions about LinkedIn status videos:
Where do status videos appear?
Your status video will appear at the very top of your LinkedIn profile, right under your profile photo and intro.
Who can see my status videos?
Your connections and profile visitors. You can also adjust visibility settings to share only with your connections.
Can I reuse content from other platforms?
Absolutely! Repurpose relevant clips from YouTube, Instagram, TikTok, or other platforms.
What type of content works best?
Authentic, personable updates on your projects, career, company, industry, etc. Videos that engage viewers work best.
How often should I post status videos?
Once a week or a few times a month is ideal. Don’t overload your network with too many status updates.
Conclusion
Posting status videos is a highly effective way to boost your LinkedIn profile and engage your professional network. By following the requirements, best practices and tips in this guide, you can start filming status videos that inform, inspire, entertain and impress. Focus on creating short, genuine videos that showcase the best of your skills, expertise and personality. And have fun getting creative! Status videos present a big opportunity to connect with your network in a more memorable, personal way.