Facebook engagements refer to the number of actions people take on your Facebook posts, such as reactions, comments, shares and more. Knowing your Facebook engagement numbers is important for understanding how well your content resonates with your audience and which types of posts generate the most interest. Here are some tips for seeing your Facebook engagement metrics:
Use Facebook Insights
The easiest way to view your overall Facebook engagement numbers is to use Facebook Insights. Insights provide data on your Page’s views, reach, followers and post engagement. To access Insights:
- Go to your Facebook Page
- Click “Insights” in the left menu
- Select “Posts” from the available tabs
This will show you an overview of how your posts have performed over the past 7 days, 28 days or longer. You can view metrics like:
- Post reach: how many people saw your post
- Post engagements: total reactions, comments, shares and more
- Reactions, comments and shares: breakdown for each type of engagement
Drilling down into individual posts will show the specific engagement numbers for that post. Using the Insights data, you can see which types of content and posting times generate the most engagement.
Check Engagement on Individual Posts
For a more detailed view, you can check the engagement metrics on your individual Facebook posts:
- Go to your Facebook Page and click “Posts” in the left menu
- Click on a post to open it
- Hover over the icons for reactions, comments and shares
This will show you the exact number of reactions, shares and comments on that specific post. You can do this for each post to get an idea of your top performing content.
Use Facebook Analytics
Facebook Analytics provides more customizable reports for analyzing your Facebook activity. To use Analytics:
- Go to your Facebook Page
- Click “Insights” in the left menu
- Select “Analytics” at the top
- Choose the date range to analyze
In Analytics, you can add multiple metrics to a custom report to view engagement data. For example, you could create a report with columns for Post Reach, Post Engagements, Reactions, Comments and Shares. Exporting these reports allows you to analyze the data in a spreadsheet.
Use Third-Party Analytics Tools
Third-party social media analytics tools like Hootsuite, Sprout Social and Rival IQ can also help you dig deeper into your Facebook engagement data. These tools connect to your Facebook account and provide engagement metrics alongside insight about your audience and competitors. This gives you a broader look at your Facebook performance.
Tips for Increasing Engagement
Once you have a sense of your current Facebook engagement levels, here are some tips for increasing them:
- Post more video and live video content
- Go live more often to engage viewers
- Respond to comments and questions from followers
- Ask questions in your posts to spark discussion
- Run polls and contests to generate shares and comments
- Engage other Pages and influencers via tagging and mentions
- Publish posts when your followers are most active
Conclusion
Monitoring your Facebook engagement metrics shows you which type of content resonates most with your audience. This helps you refine your posting strategy to generate more reactions, comments and shares. Consistently engaging your followers leads to greater reach and growth over time. Consider using a combination of Facebook Insights, individual post data, Facebook Analytics and third-party tools to access comprehensive engagement analytics.
| Engagement Type | Where to Find Data | Importance |
|---|---|---|
| Reactions | Insights & Individual Posts | Shows interest & sentiment |
| Comments | Insights & Individual Posts | Provides feedback & discussion |
| Shares | Insights & Individual Posts | Amplifies reach to new audiences |
| Live Views | Insights | Measures engagement with live video |
| Reach | Insights & Analytics | Shows potential audience size |
Tracking Facebook engagements provides valuable data to connect with your audience and grow your presence. Analyze these metrics regularly and test different posting strategies to maximize the effectiveness of your Facebook content.
Additional tips for increasing Facebook engagement:
Here are some more tips to boost Facebook engagement:
- Post content at optimal times when your audience is most active on Facebook
- Leverage holidays, current events and cultural moments in your posts
- Use relevant hashtags so your content is discoverable
- Create themed campaigns that followers can participate in over time
- Collaborate with influencers and other brands to expand reach
- Give exclusive access and perks to highly engaged followers
- Run Facebook ads to reach more potential followers
- Post a mix of content formats like images, videos and live broadcasts
- Create content around trends and topics your audience cares about
- Ask intriguing questions to spark conversation
Experimenting with different types of engaging content will help you figure out what resonates most with your audience. Always focus on creating value and interacting authentically with your community.
Engagement vs. reach on Facebook
On Facebook, reach refers to how many people see your posts while engagement refers to how people react and interact with your posts through likes, comments, shares and more. Some key differences between reach and engagement:
- Reach depends largely on your follower count and how Facebook’s algorithm surfaces your posts.
- Engagement depends on posting content and formats that resonate with your audience.
- You can pay to boost reach through Facebook ads but engagement relies on authentic community building.
- High reach is good but high engagement shows you have an invested audience.
Reach and engagement work together. Wider reach exposes your content to more people. Quality engagement keeps them interested and interacting with your brand. Focus on both but pay extra attention to engagement metrics as they indicate how well you are connecting with your target audience.
Measuring Facebook video engagement
For Facebook videos, key engagement metrics include:
- Video views: How many times your video is viewed for at least 3 seconds.
- Completion rate: Percentage of views where your video was watched to 95-100% completion.
- Average watch time: The average amount of time people spent watching your video.
- Engagement rate: Likes, comments and shares divided by total views.
These show how captivating your video content is. A high completion rate and watch time indicate your videos sustain audience attention. When optimizing your video strategy, aim to increase view duration and engagement rate over total views.
| Video Engagement Metric | Ideal Benchmark |
|---|---|
| Completion rate | Above 50% |
| Average watch time | At least 50-60% of video length |
| Engagement rate | 3-5% or more of views |
Compare metrics across your different video types and lengths to learn what performs best. Videos with strong engagement can be repurposed into ads or used to attract subscribers on Facebook.
Facebook Stories engagement
For Facebook Stories, key engagement metrics to track include:
- Reach: Number of unique accounts that saw your Story.
- Impressions: Total Story views.
- Replies: Direct messages from followers.
- Exits: People swiping to exit the Story.
- Taps forward: Swipes to advance Story frames.
- Taps back: Swipes back on Story frames.
Look at reach and impressions to gauge the size of your audience. Replies, low exits and tap forwards demonstrate engaged viewing. A high taps back percentage can indicate confusion or content that doesn’t resonate. Test different formats like polls, questions and swipe up links to improve Story engagement.
Using third-party analytics tools
Third-party analytics tools like Hootsuite, Sprout Social and Iconosquare offer robust Facebook analytics and engagement tracking. Benefits include:
- Custom reporting: Build custom reports with multiple engagement metrics.
- Exportable data: Export Facebook data to CSV or PDF format for analysis.
- Competitor benchmarking: Compare your performance to competitors.
- Audience insights: Analyze follower demographics and preferences.
- Integrations: Connect Facebook Analytics to other tools like Google Analytics.
- Scheduling and publishing: Plan and publish Facebook content in one place.
Third-party analytics integrate Facebook metrics into comprehensive reports on your overall social media performance. This allows for an efficient, centralized way to track engagements across multiple networks and channels.
Facebook post insights
Key Facebook post insights for measuring engagement include:
- Reach: The number of unique people who saw your post.
- Impressions: The number of times your post was seen.
- Engaged users: People who clicked, reacted, commented or shared.
- Engagement rate: Engaged users divided by reach.
- Clicks: Clicks on your post or link.
- Reactions: Likes, loves, wows, etc.
- Comments: Replies and discussion on your post.
- Shares: Times people shared your post.
Compare reach and engagement numbers between different post types and topics. Look for patterns in high performing content to guide your Facebook strategy. Balance Post engagement data with broader Insights into your followers and activity on your Page.
Engagement vs. vanity metrics
Vanity metrics present data that looks positive but doesn’t indicate true audience engagement. For example:
- Page likes: People often like Pages without engaging further.
- Reach: Doesn’t show if people truly interacted.
- Impressions: Counts all views, even accidental ones.
- Follower count: Followers may be inactive or irrelevant.
Engagement metrics like comments, shares, completion rate, and loyalty show your content resonates and builds relationships. Rely more on these than vanity metrics to understand your Facebook performance.
Using Facebook Insights
Facebook Insights allows you to:
- View post reach, engagement, reactions, comments and shares.
- Analyze how your audience responds to different post types and topics.
- See when your followers are most active on Facebook.
- Check engagement for your Facebook Videos tab and live videos.
- Monitor changes and trends in your metrics over time.
- Compare performance across different date ranges.
Check Insights frequently to learn what content and engagement tactics work best. Dive into the data for individual posts to identify your top performers. Use the overview graphs and charts to spot trends and opportunities.
Benchmarks for Facebook engagement
Ideal Facebook engagement benchmarks to strive for include:
- Engagement rate of 3-5% on posts.
- Video view rate above 50% on average.
- 50+ likes and 5+ comments per post.
- 50+ reactions and 10+ comments on highly engaging posts.
- Shares make up 10-30% of engagement.
Engagement rates vary widely by industry, audience size and post content. Study similar Pages and borrow tactics from those with strong engagement. Set realistic goals based on past performance and growth over time.
Facebook post vs Page engagement
Post engagement refers to how people interact with individual pieces of content through reactions, comments, shares and more. Page engagement encompasses metrics like:
- Page views
- Page likes
- Post clicks
- Photo views
- Average time on Page
- Messages
- Event responses
High post engagement shows content resonates. Strong Page engagement indicates people actively visit and participate on your Page as a whole. Monitor both to understand content performance and follower loyalty.