Having your ad account rejected on Facebook can be frustrating, but there are steps you can take to get your account reviewed and hopefully reinstated. Here is an overview of why Facebook rejects ad accounts, how to check the status of your ad account, the review process, and tips for getting your account approved.
Why Does Facebook Reject Ad Accounts?
There are several reasons why Facebook may reject an ad account application or disable an existing account. Some of the most common reasons include:
- Suspicious or inappropriate ad content – Ads that promote illegal, dangerous, or offensive products or services will get rejected.
- Policy violations – Breaking any of Facebook’s advertising policies, like using improper targeting options, will lead to a rejected account.
- Unverified identity – Advertisers need to provide accurate contact information and identity verification to get approved.
- Untargeted ads – Facebook expects all ads to be targeted to specific demographics and locations.
- Low ad quality – Ads that seem low quality, promote clickbait or lead to unsatisfying destinations will be rejected.
- Suspicious payment activity – Unusual spikes in spending or suspicious payment sources will raise red flags.
- History of policy violations – Previous advertising rejections or bans will be considered when reviewing a new account.
Often rejection reasons come down to not meeting Facebook’s advertising policies and standards. It’s important to carefully review the latest requirements when setting up an ad account.
Checking Your Ad Account Status
If your ad account has been rejected, you’ll see a notification about it in the Ads Manager tool. To find the specific reason your account was disabled:
- Go to the Ads Manager
- Click on the notification showing your account status
- Review the explanation for why your account was rejected
This will indicate if your account is temporarily paused, pending review, permanently disabled, or facing other restrictions. Make note of the exact policy or issue cited in the rejection reason.
Account Status Descriptions
Here are some examples of account status messages you may see and what they indicate:
- “Account inactive” – Temporary hold, can request review
- “Account permanently disabled” – Not eligible for reinstatement
- “Ad account not found” – Account completely deleted and unavailable
- “Ad account temporarily disabled” – Under review, don’t create new ads
- “Ad account under review” – Up to 7 day review period
If your account status simply says it’s rejected or disabled, you likely have the option to request a review and potentially restore your access.
The Ad Account Review Process
Once you determine your account has been rejected, the next step is submitting an appeal to have it reviewed. Here’s how the review process works:
- Request Review – Go to the ads manager and find the option to “Request Review”. Explain why you believe the rejection was a mistake.
- Wait for Review – Facebook reviewers will assess your account within 7 days. All you can do is wait.
- Check Status – Return to Ads Manager to see if your account is reactivated or remains restricted.
- Appeal Again – If your account stays disabled, you can resubmit another review request.
It may take multiple review rounds before Facebook ultimately approves, permanently disables, or limits your ad account access. Be patient and persistent through the appeals process.
Tips for Successful Reviews
To increase your chances of passing Facebook’s ad account review, keep these tips in mind:
- Carefully read all policies and make sure your ads are fully compliant
- Double check your ad content for anything offensive, deceptive or low-quality
- Provide accurate and verifiable contact information
- Fully disclose your business identity and relationships
- Avoid making rapid ad spend changes that may seem suspicious
- Be honest in your review request and outline improvements made
- Respond promptly to any follow up questions from reviewers
Showing that you understand where you went wrong, corrected any issues, and will adhere to Facebook requirements in the future can help your appeal case.
Preventing Future Ad Account Rejections
The best way to avoid having your Facebook ad account disabled is taking proactive steps to stay in line with all policies:
- Carefully read Facebook’s advertising policies page and restricted content rules before creating any ads.
- Use Facebook’s ad policy check tool to validate your ads before running them.
- Review ad targeting requirements and only target appropriate demographics.
- Have clean contact info, business verification & payment methods prepared before applying for an account.
- Avoid editing your ad account or campaign structure excessively after review.
- Use high quality creatives and landing pages that deliver what ad claims.
Also beware of potential account risks and restrictions if promoting regulated goods like healthcare, insurance, financial services or political ads.
Appealing Permanently Disabled Accounts
If your ad account status shows as “permanently disabled”, the prospects for reinstatement are much lower. However, it can still be worth submitting an appeal in some cases.
Possible Strategies for Permanently Disabled Appeals
- Highlight that the violation was unintentional and steps you’ve taken to correct the issue.
- Note staff changes or training that ensures past issues won’t happen again.
- Suggest limited ad options and spend caps if account is restored.
- Share customer testimonials about the quality of your products/services.
Keep in mind appeals are a long-shot for permanent rejections. Focus on setting up any new ad accounts in a policy compliant way.
Creating a New Ad Account After Rejection
If your appeal attempts fail, another option is applying for a new Facebook ad account:
- Use a different email, business manager, payment method, and IP address.
- Correct any past compliance issues in your new account.
- Limit spend and reach initially to avoid triggering review filters.
- Wait at least 90 days after rejection before reapplying.
However, exercise caution creating new accounts. Getting rejected again can lead to permanent blacklisting.
Conclusion
Having your Facebook ad account rejected can be a frustrating hurdle, but isn’t necessarily the end. Carefully review the rejection reason, correct any issues, provide explanatory appeals, and be patient through the review process. Those persistent in working through the system can often get access restored or start fresh with a compliant new account.
To summarize, by checking your account status, submitting thoughtful appeals, following all policies, and targeting ads appropriately, many advertisers can successfully recover from a Facebook ad rejection.