Overview
Sometimes business owners may need to release or remove a Facebook Page from their Business Manager account. This can happen for various reasons, such as selling the business, changing brand names, consolidating Pages, or giving a Page to another admin.
Fortunately, Facebook provides a way for business owners to submit a request to release a Page from their Business Manager. Here’s an overview of how the process works:
- You must be an admin of both the Facebook Page and the Business Manager it is connected to.
- Submit a request through the Business Manager by going to Business Settings > Pages and clicking “Request to Release.”
- Facebook will review the request and respond within a few days.
- If approved, the Page will be disconnected from Business Manager but remain active.
- The new admin can then connect the released Page to their own Business Manager.
Releasing a Page doesn’t delete or deactivate it – it just removes the association with your Business Manager. The Page name, admins, content, followers etc remain unchanged.
Step 1: Ensure You’re An Admin of the Page and Business Manager
In order to request releasing a Facebook Page from Business Manager, you must be an admin of both the Page and the connected Business Manager account. Here’s how to check your admin status:
To confirm you’re a Page admin:
- Go to the Facebook Page
- Click “Settings” from the top menu
- Click “Page Roles” on the left sidebar
- Look for your name under “Admin Roles” to confirm you’re a Page admin
To confirm you’re a Business Manager admin:
- Go to Business Manager at business.facebook.com
- Click “Settings” from the top menu
- Click “Pages” on the left sidebar
- Look for your name under “Admin Roles” to confirm you’re a Business Manager admin
If your name appears as an admin for both, you can proceed with requesting to release the Page. If not, you’ll need to gain admin access before releasing the Page from Business Manager.
Step 2: Submit a Release Request in Business Manager
Once you’ve confirmed your admin status, here are the steps to request releasing the Facebook Page:
- Go to Business Manager at business.facebook.com
- Click “Settings” from the top menu
- Select “Pages” in the left sidebar
- Locate the Page you want to release and click “Request to Release” on the right
- Select a reason for releasing from the dropdown menu
- Enter the Page name and your name to confirm you understand the changes
- Click “Submit” to send the release request to Facebook
The request will now be pending Facebook’s review. You’ll see a notice in Business Manager that the release is being processed.
Step 3: Wait for Facebook to Review the Request
After submitting the release request, you’ll need to wait for Facebook to review it. The review process typically takes a few days.
Some things to keep in mind during the review period:
- The Page will remain connected to your Business Manager until the request is approved.
- You won’t be able to submit another release request during review.
- Make sure you can access the email for any status updates from Facebook.
- If your request is denied, you’ll receive an email with the reason so you can address any issues.
Essentially, the Page remains unchanged until Facebook completes its review. All you can do is wait for their decision on whether to release it.
Step 4: Hand Over the Released Page to the New Admin
If Facebook approves your release request, the Page will be disconnected from your Business Manager. You’ll receive an email confirmation that the release is complete.
At this point, you need to transfer admin access to the new Page owner so they can connect it to their own Business Manager. Here’s how:
- Go to the released Facebook Page
- Click “Settings” from the top menu
- Select “Page Roles” on the left sidebar
- Enter the new admin’s name or Facebook ID and click “Add” to make them an admin
- Once added, click the 3-dot icon next to their name and select “Make Admin”
Now the new admin will have full access to manage the Page. They can add it to their Business Manager to resume using it for promotions, insights, multi-page management, and more.
And that’s it! The Page is now successfully transferred to the new business owner’s control.
Why You May Need to Release a Facebook Page
There are a few common reasons businesses request to release Pages from their Business Manager:
- Selling a business or brand: If you sell your business or brand, you’ll need to transfer its branded Facebook Page to the new owner.
- Splitting up business entities: If a single Business Manager contains multiple Pages that are splitting into separate businesses, you may release some Pages to new owners.
- Changing brand names: If you change your business name or branding, you may release the old Page and create a new branded Page.
- Consolidating Pages: If you have multiple Pages and want to consolidate, you can release redundant or unused ones.
- Transferring to other admins: You may release a Page to give ownership to other admins, like if you’re leaving the company.
The key is that releasing removes the Page from your access and management within Business Manager. But the Page remains fully active and can be transferred for someone else to take over.
What Happens When a Facebook Page is Released?
When a Facebook Page is successfully released from Business Manager, here are key things that happen:
- The Page is disconnected from the original Business Manager account
- The Page admins remain unchanged
- The Page name, content, followers etc. are unaffected
- Insights data is reset as it will now aggregate separately from the original Business Manager
- Ads and promotions can no longer be managed through the original Business Manager
- The new admin can add the Page to their own Business Manager account
In summary, the Page itself continues normally but is “unlinked” from the previous business owner’s management tools and insights data. It’s now ready to be connected to a new Business Manager account.
Best Practices When Releasing a Facebook Page
To ensure a smooth transition when releasing and transferring a Facebook Page, keep these best practices in mind:
- Communicate plans to release the Page with any other admins or stakeholders
- Download a copy of Page insights data from Business Manager for records before releasing
- Confirm new Page admins are ready to connect the Page to the new Business Manager
- Plan a transition period where both old and new admins manage the Page
- Make sure important information like ad accounts are transferred to new admins
- Update any website links, contact info etc. to direct to new business/brand pages
With coordination between old and new admins, releasing a Facebook Page can be a smooth transition with minimal disruption to the Page itself.
Troubleshooting: My Page Release Request Was Rejected
In some cases, Facebook may reject a request to release a Facebook page from Business Manager. This can happen for reasons like:
- Suspicious activity or violations detected on the Facebook Page or connected assets
- Pending issues with ads or promotions associated with the Page
- Concerns over losing access to insights data
- Doubts about whether current admin approves the release
If your release request gets rejected, you’ll receive an email from Facebook with details on why. Here are some tips to potentially get it approved:
- Address any policy violations and confirm all ads/promotions are ended
- Provide documentation proving you (the current admin) endorse releasing the Page
- Explain why the Page must be transferred from your Business Manager
- Offer to provide insights data to the new admin to maintain continuity
- Confirm the new admin is ready to take over management of the Page
Providing complete details up front in your initial release request can also improve your chances of approval. Don’t hesitate to follow up with Facebook support if your request to release a Page is initially rejected.
Conclusion
Releasing a Facebook Page from Business Manager involves submitting a request through Facebook, waiting for their review, and then transferring admin access. The Page remains fully active but is disconnected from the original business owner’s management and insights.
With proper coordination, releasing Pages between business owners or brand entities can typically go smoothly. Just be sure to follow Facebook’s instructions, communicate plans, and set the new admin up for success. This will ensure minimal disruption during the transition.
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