Facebook Business Manager is a powerful tool that allows you to manage and analyze your business’s presence on Facebook. One of the key features is the ability to pull detailed reports on your Facebook ads, Pages, and Instagram business profiles. Having access to this data can provide valuable insights into what is working well and what needs improvement.
Why Pull Facebook Business Manager Reports?
There are a few key reasons you may want to pull reports from Business Manager:
- Monitor ad performance – View metrics like reach, impressions, clicks, and cost per result to see how your campaigns are doing.
- Analyze your audience – Learn more about who is engaging with your content in terms of demographics, interests, and behaviors.
- Optimize content – Identify your top performing posts and ad creative to guide future content creation.
- Identify trends – Spot increases or decreases in engagement over time to adapt your strategy.
- Attribute conversions – Understand how your Facebook presence influences desired actions like sales or email list sign-ups.
Having insights across these areas will enable you to continually refine your Facebook and Instagram marketing approach for better results.
How to Access Facebook Business Manager
To access Business Manager, you’ll first need to make sure your Facebook ad account is converted to a Business Manager account. Here’s how:
- Go to the Business Manager section of Facebook.
- Click “Create Account.”
- Follow the prompts to convert your ad account.
Once your account is converted, follow these steps to access Business Manager:
- Go to business.facebook.com
- Click “Log In” in the top right corner.
- Enter your Facebook business email and password.
This will bring you to your Business Manager dashboard. Across the top, you’ll see different sections that house your connected Facebook Pages, Instagram accounts, ads, and more. Now let’s go over how to pull reports.
Creating Reports in Facebook Business Manager
Facebook Business Manager provides a centralized Reports section where you can access data across your connected assets. Here’s how it works:
- From your Business Manager menu, click on the “Reports” tab.
- Click the blue “Create Report” button.
- Select the data you want to include. You can choose from Pages, Instagram accounts, ads, and more. Choose a specific time frame as well.
- Customize the columns and metrics you want to see in the report.
- Select a reporting cadence such as once, daily, weekly, or monthly.
- Name your report and click “Create.”
The report will now start compiling data based on the specifications you chose. You can come back at any time to view updated numbers as new data comes in.
Facebook Page Report
One useful report is for your Facebook Pages. Here are some recommended columns and metrics to include:
| Column | Metric |
|---|---|
| Page Name | Page Likes |
| Post Reach | |
| Post Engagement | |
| Page Views | |
| Page Likes by Gender and Age | |
| Post Reactions by Type |
This report delivers insight on your Facebook Page growth, engagement, reach, and audience demographics. Schedule it on a weekly or monthly basis.
Facebook Ads Report
For Facebook and Instagram ads, these columns and metrics are suggested:
| Column | Metric |
|---|---|
| Campaign Name | Impressions |
| Reach | |
| Clicks | |
| Unique Clicks | |
| Frequency | |
| CTR % (Click-through rate) | |
| CPM (Cost per 1000 impressions) | |
| CPC (Cost per click) | |
| Conversions | |
| Cost Per Conversion |
Schedule this report weekly and keep an eye on conversion rates, click-through rate, reach, frequency, and costs per action to optimize your ads.
Exporting Facebook Business Manager Reports
Once your reports are created, you can easily export the data to use outside of Facebook. Here are the steps:
- Go to the Reports section of Business Manager.
- Locate the report you want to export and click the three dots on the right side.
- Select “Export report.”
- Choose to export as CSV or XLSX file.
- The report will download to your computer.
Now you have the data in spreadsheet form to analyze further, share across your team, or integrate into other systems.
Using Exported Reports in Google Data Studio
One great way to maximize the value of your exported reports is using them to build custom dashboards in Google Data Studio. Here’s how:
- Open Google Data Studio and start a new report.
- Click “+ Connect Data” and choose the “File Upload” option.
- Upload the CSV or XLSX file from Facebook Business Manager.
- The metrics from the report will auto-populate as dimensions and metrics to use in your dashboard.
- Build charts and tables pulling in this data for analysis.
- Customize and share your dashboard with teammates.
Using Data Studio, you can visualize and present Facebook report data in powerful new ways.
Best Practices for Facebook Business Manager Reports
To get the most out of creating and analyzing Facebook Business Manager reports, keep these tips in mind:
- Check reports frequently – At least once a week is recommended. This allows you to spot issues and opportunities while they’re still actionable.
- Segment your data – Applying filters and breakdowns helps you dig deeper into the details.
- Compare time periods – View week-over-week or month-over-month trends to identify changes over time.
- Set up automatic email reports – Have reports sent right to your inbox on a consistent schedule.
- Look beyond vanity metrics – Focus on data tied to business goals vs. inflated numbers like reach.
- Create an analytics dashboard – Visualize multiple reports in one place for a big-picture view.
- Act on the insights – Reports are only useful if you implement changes based on what you learn.
Conclusion
Facebook Business Manager provides a wealth of data to help optimize your social media marketing. By regularly analyzing reports across your Facebook ads, Pages, and Instagram accounts, you can determine what’s working well and what needs adjustment. Saving your reports for further analysis and building custom dashboards supercharges your understanding of the data.
Implementing a reporting process takes some time investment up front. But the long-term payoff from mining these performance insights is invaluable. Fine-tuning your Facebook and Instagram strategy based on real data will lead to greater reach, engagement, conversions, and return on ad spend.
In today’s digital landscape, leveraging data to guide marketing decisions is essential. With Facebook Business Manager’s reporting capabilities, you have the analytics power you need to continually evolve and thrive.