Facebook Pages allow businesses, brands, celebrities, causes, and other entities to have a presence on Facebook. Page admins can share content, interact with followers, promote offers and events, and more. If you manage multiple Pages, you may sometimes want to post content from your personal profile to one of your Pages rather than switching between accounts.
Posting to a Facebook Page you manage is easy to do right from your personal profile using Facebook’s Crossposting feature. Here’s what you need to know about crossposting on Facebook.
What Is Crossposting on Facebook?
Crossposting refers to the ability to share the same post from your personal profile to one or more Facebook Pages you manage. When you crosspost, you create just one post that is then published both on your personal timeline as well as the Page(s) you select.
Crossposting is handy for a few reasons:
- It allows you to share content seamlessly from your personal profile to your Page without having to switch accounts.
- You can easily grow your Pages’ reach by leveraging your personal connections.
- It saves time since you don’t have to create duplicate posts.
- All engagement on crossposted content is aggregated into one post.
Requirements for Crossposting to a Facebook Page
To be able to crosspost from your personal Facebook profile to a Page, you must meet the following requirements:
- Your personal Facebook profile and the Page must both be using the same Facebook ad account.
- Your personal profile must be an admin of the Page you want to post to.
- The Page must have at least 10 likes.
- Your personal profile and the Page must be on the same Facebook business manager account.
As long as those conditions are met, you’re ready to start crossposting!
How to Crosspost on Facebook
Crossposting to a Facebook Page is simple to set up:
- From your personal profile’s homepage, create a new post as you normally would.
- In the posting interface, select the audience selector that defaults to posting to your timeline. Choose the dropdown menu instead.
- Along with your timeline, you will see any Facebook Pages you manage listed here as options. Check the box next to the Page(s) you want to crosspost to.
- Finish creating your post as normal by adding a photo, text, etc. Make sure to also fill in the audience selector dropdown menu.
- When you’re ready, click “Post” and your content will be shared to your selected Page(s) in addition to your personal timeline.
And that’s all there is to it! You’ve successfully crossposted to your Page without having to leave your personal profile.
Crossposting Best Practices
While crossposting can be a time-saving tool for managing your Facebook presence, keep these best practices in mind:
- Crosspost selectively – Don’t overwhelm your Page followers with too many crossposted personal updates.
- Add value for Page followers – Ensure the content you crosspost is relevant and valuable for your Page audience.
- Tailor messaging – Consider customizing messaging slightly to better fit your Page brand vs. your personal profile.
- Monitor comments – Keep an eye on comments and respond promptly from your Page account when appropriate.
- Review Insights – Check Crossposting stats regularly to see how well your content is performing.
Troubleshooting Crossposting Issues
If you’re having trouble crossposting, here are some common issues and fixes:
Pages Not Showing as Options
If you don’t see your Pages listed as crossposting options, make sure you meet the requirements listed above. All Pages must share an ad account and business manager with your personal profile, have at least 10 likes, and have you set as an admin.
Limited or No Reach on Page
If your crossposted content isn’t reaching many people from your Page, your Page’s reach may be restricted in some way. Check for any limits on reach under Page Settings and try boosting engagement with Ads.
Content Not Posting
If your post goes to your personal profile but not your Page, go to the post and click the audience selector to make sure the Page was properly checked off. If it was, there may be a technical glitch – try removing the Page and re-adding it.
Can’t Find Crossposting Option
If you don’t see the audience selector at all when creating a post, make sure you’re using the latest version of Facebook’s mobile app or website. Crossposting may also be disabled for your account – check your account settings.
Facebook Crossposting on Mobile vs. Desktop
The crossposting process works the same whether you’re on mobile or desktop, though the steps may be located in slightly different places:
Mobile App
- Tap to create a post from your News Feed or profile.
- Tap the audience selector at the top, right below your name.
- Check the Pages you want to crosspost to.
- Finish creating your post and tap “Share Now”.
Desktop
- Click “Create Post” at the top of your News Feed or in your profile.
- Click the audience selector near the top left of the posting interface.
- Check the boxes next to the Pages you want to share to.
- Click “Post” when your content is ready to share.
Analyzing Your Crossposting Results
To see how well your crossposted content is performing, check the audience selector on desktop or tap “News Feed Details” on mobile to bring up sharing analytics that include:
- Total reactions, comments, shares and more
- Breakdown of how many came from your profile vs. Pages
- Top performing Pages for your post
You can also view crossposting analytics for your Page in Facebook Insights by navigating to Posts > Posts Published. Filter by “Crossposted” to see metrics for this content.
Analyze these stats regularly to see which of your Pages tend to engage most with your crossposted content so you can tailor future posts accordingly.
Crossposting to Groups
In addition to Pages, you may see Facebook Groups you manage listed in the audience selector when crossposting. Crossposting to Groups functions the same way as Pages.
To ensure your post ends up in front of the right people in Groups, check that the Group privacy settings allow all members to see posts before crossposting.
Using Third-Party Apps to Crosspost
While Facebook’s built-in tools make crossposting simple, third-party social media management apps give you even more options. Apps like Hootsuite, Sprout Social, and Buffer allow you to:
- Schedule crossposted content in advance
- Crosspost to Facebook Pages and Groups you don’t manage
- Crosspost to other social networks beyond Facebook
- Use saved post templates for quick crossposting
- View crossposting history and analytics
However, be aware that apps utilize different connection methods, so you may not be able to crosspost to all Pages depending on how the app authenticates to your accounts. Test crossposting with any apps thoroughly before relying on them for all of your Facebook Pages.
Creative Ways to Use Crossposting
Take your crossposting strategy to the next level by using it across Facebook and beyond:
- Feed two audiences at once – Share personal life updates with friends while also promoting your art to collector Pages.
- Build anticipation – Tease announcements on your profile before revealing full details on your Page.
- Go behind-the-scenes – Give fans an insider look at your Page by sharing fun BTS moments from your personal account.
- Run events – Promote virtual events to both your communities.
- Curate UGC – Reshare user photos of your products tagged on your Page to show them off to your personal connections.
- Maximize reach – Crosspost link posts driving traffic to your website to expand your potential referral audience.
Mix up your crossposting strategy to find new angles that uniquely engage both your personal and Page followers.
Facebook Crossposting on Business Suite
Business Suite provides another option for crossposting to your Facebook Pages from a central hub. You can access Business Suite online or via the iOS and Android apps.
To crosspost on Business Suite:
- Go to the Posts section.
- Click +Create.
- Select Post and choose the Page(s) you want to post to.
- Create your post content.
- Click Post when ready.
Your post will now appear on both your Pages and your personal profile timeline. The full suite of Facebook post features including scheduling, templates, and more are available on Business Suite.
Benefits of Crossposting via Business Suite
Some advantages of crossposting on Business Suite vs. Facebook include:
- Post to multiple Pages at once without selecting each time.
- Easily manage and switch between all your brand assets.
- See all your business analytics in one dashboard.
- Get support from Facebook agency partners (for eligible Pages).
However, reach and visibility may differ from crossposting natively since Business Suite posts don’t always show up in followers’ timelines immediately.
Facebook Crossposting Tools Comparison
To summarize the various crossposting options and tools:
| Tool | Platform | Features | Limitations |
|---|---|---|---|
| Facebook Native | Facebook app and desktop site |
|
|
| Facebook Business Suite | Web, iOS, and Android apps |
|
|
| Social Media Management Apps | Hootsuite, Sprout Social, Buffer, etc. |
|
|
Experiment with which options work best to streamline posting across your Facebook presences!
Facebook Crossposting FAQs
Some common questions around crossposting on Facebook include:
Can you crosspost to Facebook groups?
Yes, Facebook allows crossposting to Groups you manage in the same way as Pages, as long as the privacy settings allow all members to see posts.
Does crossposting count towards the 5/50 Facebook rule?
Crossposted content only counts once toward your personal profile’s 5% self-promotion limit and the 50% text/image ratio for Pages. So crossposting can be a good way to maximize non-promotional content.
Can you crosspost from Facebook to Instagram?
You cannot natively crosspost from Facebook to Instagram. However, some third-party social media management platforms allow you to connect accounts and post to both.
Is Facebook crossposting free?
Yes, Facebook’s built-in crossposting features are free to use. However, third-party platforms often charge fees or subscriptions to access cross-network posting.
Can you crosspost Facebook events?
At this time, Facebook does not have an option to crosspost events from your profile to a Page. You’ll need to create the event separately on each account.
Conclusion
Crossposting makes managing multiple Facebook presences much easier by letting you share content seamlessly without constantly switching accounts. Whether posting natively via Facebook or leveraging a third-party tool, you can save time while expanding the reach of your updates.
By following Facebook’s crossposting best practices around adding value, tailoring messaging, and analyzing your results, you can engage audiences on both your personal and professional Pages. With a thoughtful crossposting strategy, you can deepen connections with the different communities you want to reach on Facebook.