How do I post an event on Bandsintown?

Bandsintown is a popular concert discovery and ticketing platform that allows artists to easily post their events and connect with fans. With over 60 million registered users, Bandsintown is one of the best ways for musicians to promote their shows and grow their audiences. Posting an event on Bandsintown is simple and only takes a few minutes. Here is a step-by-step guide on how to post an event on Bandsintown as an artist.

Step 1: Create an Artist Profile

First, you need to create an artist profile on Bandsintown. This is where you will manage your events and connect with fans. To create a profile:

Go to Bandsintown.com and click “Log In” in the top right corner.

Click on “Create an artist profile.”
Enter your artist or band name, genre, location, and any social media links.
Upload a profile and cover photo to complete your profile.

Once your artist profile is live, you can start posting events and connecting your social media accounts to engage with fans.

Step 2: Click “Add Event”

Now that your artist profile is set up, you can begin posting events. To add an event:

Click on “Add Event” on the left side menu or click the “Add Event” button at the top.

This will open up the event creation form to enter all the key details.

Step 3: Enter Event Details

In the event creation form, you will need to fill out important information including:

Event Name – The name or title of your event.
Location – The venue name and address where the event is happening.
Date & Time – The date and time the event starts. Make sure to select the correct timezone.

Ticket Link – A link to where fans can purchase tickets.
Event Image – A photo representing the event. Horizontal images work best.
Event Description – Additional details about the event such as parking, age limits, lineup, etc.

Providing complete and accurate information will make it easy for fans to find and attend your event. The event name, location, date/time, and ticket link are required to publish the event.

Step 4: Add Co-Performers

If there are any co-performers, guest artists, or opening acts on the billing, you can add them as co-performers. This will connect their artist profiles and fanbases to your event listing as well:

In the event creation form, click “Add Co-Performers.”

Search for the name of the other artist(s) and select to add them.
The co-performers will receive a notification to confirm their participation.

Adding co-performers is a great way to expand the reach of your event listing and draw a bigger audience.

Step 5: Select a Genre

Selecting a relevant genre like rock, pop, jazz, etc will help fans find your event. You can select up to three genres that categorize your music style and the event.

Step 6: Set Age Restrictions

If your event has age limitations such as 18+, 21+, or all ages, you can specify that here. Setting age restrictions will help underage fans know not to purchase tickets.

Step 7: Enable RSVPs

Bandsintown allows fans to RSVP to events to track their interest and get reminders. As the event creator, you can turn RSVPs on or off:

If enabled, fans will be able to click “Interested” or “Going” on your event.
You will be able to see a list of fans who RSVP’d and message them.
Disabling RSVPs will remove the RSVP buttons from your event page.

RSVPs provide a great way to gauge interest, follow up with engaged fans, and drive more ticket sales.

Step 8: Select Public or Private Event

Bandsintown allows you to create public or private events:

Public – Your event will be visible to all Bandsintown users and appear in search results.

Private – Your event will only be visible to users you specifically invite. Fans won’t be able to find it in searches.

In most cases, you will want to make your event public. However, private events are useful for pre-sales, fan club shows, or events you want to reveal later.

Step 9: Add Tickets and Registration Links

You can add ticket links and registration links so fans can easily purchase access or sign up for your event. Some options include:

Ticket Purchase Link – Direct link to buy tickets from your ticketing provider.
Registration Link – Link to an online registration form if the event is free but requires registration.
Store Link – Link to purchase merchandise, music, or other items related to the event.

Providing direct links makes it simple for fans to take action and attend your event after discovering it on Bandsintown.

Step 10: Preview and Publish

Once all the key details are filled in, you can preview how your event will appear to fans. If everything looks good, click “Publish” to make your event live on Bandsintown.

That’s it! Your event is now public and discoverable by the millions of music fans using the platform.

Promoting Your Bandsintown Event

Here are some tips to spread the word about your new event listing:

Share the event page URL directly with your core fans and email list.
Post the Bandsintown event link on your social media accounts like Facebook, Instagram, and Twitter.

Add a link to your email signature or website to drive ongoing awareness.
Run ads on Facebook/Instagram targeting fans in the city where your event is happening.
Follow up with fans who RSVP’d to incentivize ticket purchases.

Driving traffic directly to your Bandsintown event page will make it more likely to appear in search results and be discovered by local fans interested in live music events.

Editing or Deleting an Event

If you need to make any changes to your published event, simply go back to your Bandsintown artist profile and click on the event under “Your Events.”

From there you can edit any of the details, add co-performers, change the date/time, upload a new photo, etc. Any changes will update the live event. You also have the option to delete the event if needed.

Analyzing Your Event Performance

Bandsintown provides data and analytics to help you track the performance of your event listings. On each event page, you can see stats like:

Number of RSVPs
Which cities/countries RSVPs are coming from

Demographic data on interested fans
Number of link clicks to your tickets/store/registration page

Reviewing this data can help you identify where interest and momentum is coming from and how effective your event promotion has been.

Integrating Bandsintown with Your Website

You can further extend the reach of your Bandsintown events by integrating Bandsintown widgets and code on your artist website. Some options include:

Upcoming Events Widget – Displays your next few upcoming events with RSVP links.
News Widget – Shows a feed of your newly announced events.

RSVP Code – Allows fans to RSVP directly from your website.

Visit the Bandsintown developer docs to copy the embed code and instructions for adding these widgets to your site HTML. This makes it easy for web visitors to discover your events.

Connecting Your Social Profiles

You can connect your Bandsintown artist profile to your social media accounts for additional exposure. On your Bandsintown profile, click “Connect Facebook” or “Connect Instagram” etc.

Connecting these profiles allows Bandsintown to:

Auto-tag you and co-performers when events are shared on social media.
Sync your profile/cover images across platforms.

Share new event announcements on your social media feeds.
Display your social followers and engagement on your Bandsintown profile.

Integrating your social networks expands your artist presence and helps more fans discover and follow your events.

Uploading Your Events to Facebook

In addition to posting your Bandsintown events on social media manually, you can have them automatically create Facebook events:

Connect your Facebook artist page to your Bandsintown profile under “Manage Connections.”
When creating or editing an event, turn on “Upload to Facebook” under social settings.

The event will sync with the same details on Facebook’s event platform.

This ensures consistency across platforms and leverages Facebook’s large event discovery reach.

Connecting Your Ticketing Accounts

If you use ticketing platforms like Eventbrite or Ticketfly, you can integrate them with your Bandsintown account:

Go to “Account Settings” and click “Connect Ticketing Accounts.”
Select the ticketing company and follow the prompts to connect your accounts.
Your ticket inventory and sales data will sync from the ticketing platform to Bandsintown.

Integrating ticketing provides more robust event analytics like number of tickets sold, sales over time, and inventory remaining.

Live Event Updates

Right before your event goes live, you can provide real-time updates to fans who RSVP’d:

Go to your Bandsintown event page and click “Message Attendees.”

Send out notes about set times, merch booths, afterparties, or other important day-of event info.

Fans will receive push notifications with your event update reminders as the show kicks off.

Following Up After the Event

Make sure to close the loop once your event wraps up. You can:

Send a recap email to all RSVP’d fans with photos, videos, highlights, and a thank you.
Offer a post-event discount code on merchandise or future events.
Run retargeting ads on Facebook to attendees.

Following up reinforces the experience and keeps attendees engaged for your next local show.

Conclusion

Posting an event on Bandsintown is an easy and effective way to promote your shows and grow your fanbase. Make sure to provide detailed event information, engage attendees with updates and messaging, and integrate with social media and ticketing platforms. Analyzing event data can help you continually improve and deliver better experiences for concertgoers. With its extensive reach across music fans, Bandsintown is a valuable tool for artists to add to their marketing strategy and have successful events.