Facebook Business Suite is a free platform that allows businesses to manage their Facebook Page, Instagram business profile, Messenger, and ads all in one place. Posting stories on Facebook Business Suite can help businesses connect with their audience in a fun, casual way that feels less like an advertisement and more like behind-the-scenes content.
Why Post Stories on Facebook Business Suite?
Stories allow businesses to share ephemeral photos and videos that disappear after 24 hours. This creates a sense of urgency for viewers to check out the content right away. Stories also appear at the top of the news feed so they have high visibility. Additionally, Instagram stories have a swipe up feature that enables linking to websites or products.
Other benefits of posting stories on Facebook Business Suite include:
- Increase brand awareness and reach new audiences organically
- Drive traffic to your website or online store
- Promote sales, deals, and special offers
- Preview new products
- Share behind-the-scenes content
- Announce company news, events, etc.
How to Post a Story on Facebook Business Suite
Posting a story on Facebook Business Suite is easy and only takes a few steps:
- Open the Facebook Business Suite dashboard
- Select the page you want to post the story from
- Click “Stories” on the left sidebar
- Click the “+” button to create a new story
- Select if you want to post a photo or video story
- Choose the image/video you want to use from your computer or mobile device
- Customize the story with stickers, drawings, text overlays, etc.
- Add any relevant hashtags or location tags
- Click “Share Story” when finished
The story will now be visible to your audience for 24 hours. You can also choose to add the story to your Facebook Page or Instagram profile highlights so it remains visible for longer.
Story Content Tips
To create engaging stories, follow these tips:
- Use high-quality, eye-catching images/video
- Optimize images/video for mobile
- Use text overlays sparingly
- Add fun stickers, GIFs, drawings, etc.
- Tell a story – don’t just post random content
- Use the poll and quiz stickers to interact with viewers
- Go behind-the-scenes to showcase your brand personality
- Repurpose content from Instagram feed or IGTV
- Highlight user-generated content and reposts
Measuring Story Performance
You can view the total number of views and interactions for each story you post by:
- Going to your Page/Profile on Facebook/Instagram
- Clicking on your Story archive
- Selecting the story
- Scrolling down to the metrics
This will show you the reach, impressions, replies, taps forward/backward, exits, etc. for that story. You can use these metrics to identify your best-performing story content.
Adding Stories to Highlights
Highlighting your stories makes them remain visible indefinitely on your Facebook Page or Instagram profile:
- Go to your Facebook Page or Instagram Profile
- Tap on your Story ring/bar above your feed
- Click on the story you want to highlight
- Tap the bookmark icon in the bottom left
- Select an existing highlight to add it to or create a new one
Your story will now be pinned to your highlights reel for as long as you want. Name and organize your highlights by topics like “Product Updates,” “Events,” etc.
Using Ads to Boost Stories
You can further extend the reach of your Facebook and Instagram stories by running paid ads:
- Create the story as usual
- Click “Boost This Story” after sharing it
- Set your audience targeting and budget
- Place the order and boost the story
Boosted stories can help you achieve the following:
- Reach broader audiences beyond your existing followers
- Increase engagement with polls, quizzes, AR filters, etc.
- Drive traffic to your website or promos
- Promote time-sensitive content like sales and events
Start with small daily budgets and experiment with different targeting tactics to see what resonates best with your audiences.
Conclusion
Posting stories on Facebook Business Suite is an impactful strategy for brands looking to increase their reach and engagement. With Facebook’s massive user base, stories enable connecting with audiences in an authentic, visual way.
Focus on creating fun, inspiring story content that aligns with your brand. Take advantage of interactive elements like polls, quizzes and AR filters. Analyze performance data to refine your approach. Don’t forget to highlight and boost your best stories for extended exposure.
With strategic and consistent storytelling, Facebook Business Suite can become a powerful channel for cost-effectively driving results and showcasing your brand personality.