Facebook Marketplace allows users to post jobs and find job opportunities. It’s a great way for employers to connect with qualified candidates in their local area. Here is a step-by-step guide on how to post a job on the Facebook Marketplace:
Step 1: Create a Facebook Page for Your Business
If you don’t already have one, you’ll need to create a Facebook Page for your business. This allows potential applicants to learn more about your company. To create a Page:
- Go to facebook.com and click “Create Page” in the footer
- Select “Business or Brand” as the page type
- Enter your business name and contact info
- Click “Continue” and follow the steps to set up your Page
Once your Page is set up, you can start posting content and interacting with followers. This helps establish credibility before posting job openings.
Step 2: Make Sure Your Page is Eligible to Post Jobs
Facebook requires Pages to be at least 30 days old before allowing job posts. During this time, engage with your Page to build an audience.
Your Page also must have:
- A profile photo
- A cover photo
- At least 2 posts
Meeting these requirements shows that your Page is established and reputable.
Step 3: Click “Post a Job” on Your Facebook Page
Once your Page meets the eligibility criteria, you’re ready to post a job!
On your Facebook Page, click “Post a Job” in the left menu. This is only visible to admin users of the Page.
If you don’t see the option, make sure you:
- Are logged in as a Page admin
- Have an eligible Page that’s at least 30 days old
Step 4: Fill Out the Job Details
You’ll need to provide key details about the position, including:
- Job title
- Employment type (full-time, part-time, etc.)
- Category
- Description
- Location
Make sure to write a compelling, informative description to attract qualified applicants. You can include responsibilities, requirements, benefits, and anything else relevant.
Step 5: Set Additional Options
On the second part of the job posting process, you can:
- Select an application method (email, website, Facebook Messenger, etc.)
- Choose a photo to represent the post
- Toggle options like paid vs. unpaid and remote work
Select options that fit the job. Provide an easy application method to get more applicants.
Step 6: Preview and Submit
Before submitting, preview how your job post will look on Facebook. Make any final tweaks needed.
Once you’re happy with it, complete the process by hitting “Submit” or “Post Job.” Congrats, your job is now live on Facebook!
Step 7: Manage and Monitor Your Listing
Check back regularly to see if you have any applicants or questions about the role. You can manage the listing right from your Facebook Page.
Some tips for maximizing responses:
- Answer questions from potential applicants right away
- Change the job status to “Closed” when filled
- Consider boosting your post to get more visibility
With an excellent job post and proactive management, you can connect with great candidates through Facebook Marketplace.
Benefits of Posting Jobs on Facebook
Posting job openings on Facebook Marketplace offers many advantages for employers:
Reach a Massive Audience
Facebook has over 2 billion monthly active users. Tapping into even a fraction of that huge audience exposes your job to more potential applicants.
Target by Location
Facebook lets you target your job to users within a certain mile radius or zip code. This allows you to easily find local talent.
Leverage Existing Presence
You can post jobs directly on your business’s existing Facebook Page. No need to build an audience from scratch.
Shareable Posts
Applicants can share your Facebook job post with their own networks, expanding the reach.
Screen Candidates
View applicant profiles on Facebook to check for potential red flags before interviewing.
Built-In Management
Facebook Marketplace has tools for managing applicants and changing the job status when filled.
Tips for an Effective Facebook Job Post
Follow these tips to create a compelling job post that attracts quality candidates:
Include Important Details
Clearly spell out responsibilities, requirements, salary, hours, benefits, and other key details upfront so applicants can determine if they’re a fit.
Keep it Short
Though the description can be detailed, keep individual sentences and paragraphs concise and scannable.
Use Business Page
Post from your business Page rather than personal profile for a professional appearance.
Mention Company Culture
Give a sense of your company culture to attract applicants who align with it.
Highlight Perks
Mention any special benefits, perks, or incentives that make your company stand out.
Include Multimedia
Add photos, videos, or other visual content to make your post more engaging.
Follow Up Quickly
Respond promptly to applicant comments and questions to show you’re attentive.
Common Facebook Job Posting Mistakes
Avoid these missteps when posting your job to ensure a positive applicant experience:
Typos and Grammatical Errors
Proofread carefully, as sloppy mistakes look unprofessional and turn off quality talent.
Duplicating Job Descriptions
Tailor the posting specifically for Facebook rather than copying and pasting from another site.
Using Casual Language
Write in a professional, businesslike tone even though it’s a casual platform.
Listing Excessive Requirements
Keep requirements reasonable. Outlandish demands may deter otherwise qualified applicants.
Skipping the Company Info
Briefly introduce your company so applicants understand the context.
Being Too Sales-y
Focus on useful job details rather than “selling” the position too aggressively.
Following Up With Applicants
Once you start receiving responses to your Facebook job post, you’ll need to follow up with applicants. Here are some best practices:
- Thank every applicant for their interest
- Verify they meet the core requirements before proceeding
- Respond promptly, within a day or two if possible
- Ask qualified applicants to formally apply via your selected method
- Keep applicants updated if the hiring timeline changes
- Let unsuccessful applicants know once the role is filled
Thoughtful follow-up leaves applicants with a great impression, even if they don’t get the job. This can benefit your employer brand down the line.
Facebook Tools to Aid Hiring
In addition to posting jobs, Facebook offers tools to streamline hiring:
Application Manager
This dashboard lets you organize and manage applicants who have applied to your Facebook job posts.
Video Screening
Have applicants record video introductions to pre-screen before formal interviews.
Automated Chatbots
Bots can qualify leads and schedule interviews 24/7.
Analytics
Gain insights into job performance like number of clicks, applies, shares, and cost per apply.
Key Takeaways
- Facebook Marketplace allows Pages to post local job openings.
- Businesses must meet eligibility criteria before posting jobs.
- Craft an appealing job description highlighting duties, requirements, benefits, and company culture.
- Monitor and promptly engage with applicants who respond.
- Leverage built-in tools to streamline hiring through Facebook.
Posting jobs on Facebook is an effective, low-cost way for employers to connect with qualified local talent. With a strategic approach, you can source great candidates and build your employer brand.
Here is a summary of the key steps in a table:
| Step | Description |
|---|---|
| 1 | Create a Facebook Page for your business |
| 2 | Ensure your Page meets eligibility criteria |
| 3 | Click “Post a Job” on your Page |
| 4 | Fill out job details like title, description, etc. |
| 5 | Set additional options like photo and application method |
| 6 | Preview and submit the job post |
| 7 | Manage applicants and update listing as needed |
Following these steps will get your job posting up on Facebook quickly and effectively. With the massive reach of Facebook, you’re sure to find great applicants interested in your opportunity.
Some key benefits of posting jobs on Facebook include:
| Benefit | Description |
|---|---|
| Huge audience | Tap into Facebook’s 2+ billion monthly users |
| Location targeting | Target your job to local areas |
| Existing presence | Leverage your current business Page |
| Shareable | Applicants can share your post |
| Candidate screening | View applicant profiles before contacting |
| Built-in management | Tools to organize applicants and listings |
To maximize responses, be sure to create an appealing, informative job post. Follow up promptly with interested applicants. Avoid common mistakes like typos and vague descriptions.
With the right approach, Facebook Marketplace can connect you with your next great hire. The platform makes it easy and effective to find qualified local talent. So tap into Facebook’s vast user base to promote your job openings and build your employer brand.