Facebook templates can be a useful tool for creating consistent, professional looking posts and ads on Facebook. Templates allow you to reuse content formats, images, text, and design elements instead of creating new posts from scratch each time. This can save time and effort while also helping to reinforce your brand identity across different Facebook content.
There are a few main ways to create Facebook templates. The easiest is to use Facebook’s built-in template options for ads and posts. You can also make your own custom templates in design programs like Canva or Adobe Creative Cloud and then upload them to Facebook. Third party apps and browser extensions like Buffer and Hootsuite allow you to save templates for quick re-use as well.
Use Facebook’s Built-In Templates
Facebook has template options for both ads and regular posts that you create. Using these pre-made templates can be the quickest way to put together consistent, professional looking content.
Facebook Ad Templates
When you go to create a new Facebook ad in Ads Manager, you’ll see template options to choose from. Facebook provides a number of pre-made templates for different objectives like promoting your page, driving conversions on your website, promoting an event, and more. The templates come with preset text, images, and design layouts.
To use an ad template:
- Go to the Facebook Ads Manager
- Click + Create Ad
- Select your advertising objective e.g. traffic, conversions, etc.
- Browse the templates and choose one to customize by clicking Select
- Replace the placeholder ad content with your own text, images, etc.
- Configure the ad targeting, placement and budget
- Click Confirm when you’re finished
The templates provide a basic structure and design that you can then customize with your own branding. Take care not to alter the ad format too much though, as Facebook’s algorithms favor the established layouts.
Facebook Post Templates
You can also save templates for your regular posts on Facebook pages and profiles. When you go to create a new post, look for the Use Template option:
Clicking this allows you to select a previously saved template to populate the post content. To make your own template:
- Compose a new post as you normally would
- Click Use Template below the text box
- Select Save Draft as Template
- Give the template a name and click Save
Now when you return to the post composer, you can click Use Template and select your saved draft to quickly add the content.
Design Visual Templates in Canva
While Facebook’s built-in templates provide a quick option, you may want more customization for your brand’s style. Graphic design apps like Canva give you much more creative control over templates.
With Canva you can design visual templates for images, graphics, and videos that maintain a consistent style for your Facebook marketing content. Some options include:
- Facebook cover photo template
- Facebook post image template
- Quote graphic template
- Announcement graphic template
- Facebook ad image template
- Video intro template
You can include your brand colors, fonts, logos, and other assets to represent your unique identity. After designing a template in Canva, export image files and reuse them natively in Facebook posts, ads, and more.
The basic steps for using Canva templates are:
- Open Canva and click Templates
- Browse template categories and select one to customize
- Edit the template by adding your own graphics, text, and brand assets
- Click Download and export image files in optimal formats
- Import your template graphics into new Facebook content
With some graphic design ability, you can quickly build a visually impactful template library with Canva.
Make Advanced Templates in Adobe Apps
For more advanced custom templates, Adobe’s Creative Cloud apps like Photoshop and Illustrator provide professional design capabilities.
In Photoshop, you can design reusable templates for images, graphics, and video thumbnails. Some template options include:
- Facebook feed post templates with image sizes pre-set
- Facebook ad templates with your branding and messaging
- Social media graphic templates for quotes, special offers, etc.
- Custom graphic and text elements for an iconic style
With Illustrator, you can create vector-based templates for social graphics, icons, logos, and other reusable elements.
The process for working with templates in Adobe apps is:
- Launch Photoshop, Illustrator, or another Creative Cloud app
- Design your template artwork and layouts
- Organize templates into labeled files for easy access
- Open required templates to edit and update for new content
- Export image files in formats suitable for Facebook
- Upload and include your templates in your Facebook marketing
Leveraging Adobe software takes more design skill but offers greater creative flexibility for branding templates.
Use Templates Across Facebook with Third Party Apps
Some social media management apps let you save templates that can be used both for creating content in the tool and natively within Facebook.
For example, with Buffer you can build templates for posts, images, captions, and more. You can then access these to schedule posts in Buffer, but also import them when creating new Facebook content.
Hootsuite offers a similar template functionality across its post scheduling platform and the Facebook composer.
The advantages of using third party tools for templates include:
- Create once, reuse everywhere – templates work across different contexts
- Store templates securely in the cloud
- Easily organize templates and find the one you need
- Tools provide additional utility like scheduling, analytics, etc.
The process for third-party templates involves:
- Set up an account with the social media app e.g. Buffer
- Use the tool’s template builder to create and name your templates
- Open your templates in the app to schedule relevant posts
- Access the templates natively in Facebook to populate new content
- Manage all your templates from the app dashboard
Integrating templates into your social management system can maximize efficiency.
Tips for Effective Facebook Templates
Some best practices to keep in mind for great Facebook templates include:
- Maintain consistent branding with colors, fonts, assets, etc.
- Set up clear file organization and naming conventions
- Create templates tailored for different objectives like ads, posts, videos, etc.
- Use high quality engaging photos and graphics
- Ensure proper image and text sizes for different contexts
- Leave some content like headlines open-ended for customization
- Strike a balance between templates being flexible for reuse but distinctive for your brand identity
- Test templates thoroughly before putting into production use
Facebook Template Examples
Here are some examples of great Facebook templates for different use cases:
Page Cover Photo Template
This Facebook page cover template features a clean, simple header with the company name and logo. The calm image in the background creates a professional look without distracting the profile picture and call-to-action button.
Promotional Post Template
This post template makes announcing sales and promotions easy. The large bold text and eye-catching emoji easily convey the deal details. Using the same template each time trains followers to recognize and engage with promotional content.
Video Ad Template
This Facebook video ad template keeps a consistent look and feel for your marketing campaigns. The format quickly tells the brand story with motion graphics, keeps attention with the moving text headline, and leads viewers to click with the prominent CTA button.
Social Media Graphics Template
Templates for visual social media posts like these graphics make it easy to share content more frequently. The consistent fonts, colors, and layout reinforce branding and help followers quickly grasp the message.
Conclusion
Using templates is an impactful way to streamline creating professional, branded content for your Facebook marketing. Start by trying Facebook’s built-in ad and post templates for a quick option. For more customization, design visual templates in Canva or Adobe Creative Cloud. Many social media management platforms like Buffer also let you leverage templates. Well-designed templates will save effort while presenting a consistent and engaging experience for your Facebook followers.