Facebook offers various options for linking your Facebook pages and ad accounts. Properly linking your assets allows you to efficiently manage your Facebook presence, run coordinated ad campaigns, and gain insights across accounts.
In this comprehensive guide, we’ll cover everything you need to know about linking Facebook pages and ad accounts, including:
Why Link Facebook Pages and Ads Accounts?
There are a few key reasons you may want to link your Facebook pages and ad accounts:
- Coordinate ad campaigns and messaging across assets
- Manage multiple assets from a central Ad Manager
- Gain cross-account insights and reporting
- Properly attribute conversions to different campaigns and pages
- Simplify day-to-day Facebook management
Linking assets takes some initial setup but makes long-term management much easier. It enables more advanced Facebook marketing capabilities.
Linking Personal and Business Accounts
Before linking Facebook pages, you first need to understand the difference between personal and business accounts on Facebook:
- Personal accounts – The profile accounts most people use for their personal Facebook presence. You can only administer Pages and ad accounts connected to your own personal profile.
- Business accounts – Allow multiple users to access connected assets. Business accounts don’t have friends or post content directly.
To link business assets like Pages and ad accounts, you need to convert your personal profile to a business account:
- Go to your Facebook profile
- Click “Settings” in the top right
- Select “Page Visibility”
- Click “Create a Business account”
- Follow the on-screen instructions to convert your profile
Once you have a business account, you can add other users as admins to help manage your business assets.
Linking Facebook Pages
Once you have a business account, you can link multiple Facebook Pages to it. Here’s how to connect Pages:
- Go to your Facebook business account profile
- Click “Settings”
- Select “Pages”
- Click “Add New Page”
- Choose the Page you want to add from the list
- Click “Add Page”
Repeat these steps to link additional Pages. All connected Pages will now show under your business account profile. You can switch between managing profiles from the top of your screen.
Linking Facebook Ad Accounts
You can also link multiple ad accounts to your business profile. This allows you to easily manage all your ad campaigns in one place. To link ad accounts:
- Go to the Facebook Ads Manager: https://www.facebook.com/ads/manager
- In the top right, click the down arrow by your account name
- Select “Add Account”
- Choose the ad account you want to add
- Click “Add”
Once connected, you can switch between managing your different ad accounts from the Accounts tab in Ads Manager.
Linking Facebook Pixels
In addition to Pages and ad accounts, you can also link Facebook Pixels to enable better tracking and optimization across accounts:
- Go to the Facebook Ads Manager
- Click Events Manager in the left sidebar
- Click the Manage Pixels button
- Hover over the pixel you want to connect and click Manage
- Click the Assign to Ad Account button and select an account
Assigning the same pixel to multiple ad accounts allows you to track conversions across accounts in Aggregated Event Measurement reports.
Best Practices for Linking Accounts
To get the most out of linking Facebook assets, keep these best practices in mind:
- Only link Pages relevant to your ad campaigns – Avoid linking unrelated Pages that could skew your reports.
- Assign appropriate admin roles – When adding Page admins, grant appropriate permissions based on responsibilities.
- Use common ad naming conventions – Name your ad sets, ads, and creatives consistently across accounts.
- Consolidate pixel tracking – Limit your number of Facebook pixels and reuse them across accounts when possible.
- Segment audiences strategically – Build audiences tailored to each campaign objective for accurate targeting.
Managing Linked Assets
Once your accounts are linked, you can manage connected assets in the following ways:
Switch Between Linked Pages
From your business account profile, use the shortcut at the top of your screen to switch between managing different Pages.
Manage Different Ad Accounts
In Ads Manager, use the Accounts tab to navigate between managing your linked ad accounts.
View Cross-Account Reports
Build reports across multiple Pages, ad accounts, and assets to gain unified insights. Switch between breakdowns using the Accounts filter.
Use the Business Manager
Manage all your business assets from one central dashboard in Business Manager. Access connected accounts, assign users, and monitor performance.
Troubleshooting Linked Accounts
Issues sometimes arise when linking Facebook accounts. Here are some common problems and fixes:
| Issue | Solution |
|---|---|
| Can’t add certain Pages | Make sure you are an admin of the Page. Non-admins can’t link some Pages. |
| Ads Manager doesn’t show all accounts | Try refreshing Ads Manager. Newly added accounts can take time to sync. |
| Reports not showing cross-account data | Ensure your pixel is assigned to all ad accounts you want to track. |
| Can’t remove linked asset | Some linked assets must be deleted entirely instead of removed. |
Conclusion
Linking your Facebook pages, ad accounts, and other assets provides valuable benefits like simplified management, unified insights, and coordinated campaigns.
Be sure to follow Facebook’s linking best practices:
- Convert your personal profile to a business account
- Only link relevant, authorized Pages
- Assign appropriate admin roles
- Name ads and pixels consistently across accounts
- Reuse pixels for unified tracking
- Segment audiences for accurate targeting
With your accounts properly connected, you can gain a holistic view of your Facebook marketing and optimize your activities for greater success.