Facebook Gaming’s Level Up program is an exciting opportunity for aspiring streamers and content creators to gain recognition and rewards for their work. Joining the program provides access to special features, support, and incentives that can help take your channel to the next level.
What is the Facebook Gaming Level Up program?
The Facebook Gaming Level Up program is an achievement-based program that allows eligible gaming creators to unlock perks and benefits based on growth and engagement milestones. As you meet certain criteria for your Facebook Gaming streams and videos, you can level up and gain access to new tools and monetization options.
There are five levels in the program:
- Level 1 – Emerging
- Level 2 – Established
- Level 3 – Proven
- Level 4 – Leading
- Level 5 – Legendary
Higher levels provide more benefits and incentives. Creators have to continually increase their presence and engagement to reach the highest tiers.
Benefits
Some of the key benefits of leveling up in the program include:
- Blue Level Up badges displayed on your Facebook Gaming profile
- Access to certain monetization features like Stars and subscription offerings
- Higher revenue share on Stars purchases
- More promotion and featuring opportunities from Facebook Gaming
- Early access to new Facebook Gaming products and features
- Invitations to live events, meetups, and groups
- Level-exclusive help and support
The higher you progress through the levels, the more perks become available. Level 4 and Level 5 creators get the most promotion, earn 95% revenue share on Stars, and get early access to the newest monetization products.
Requirements to Join
To enroll in the Level Up program, you must meet these requirements:
- You must be streaming gaming content on Facebook Gaming
- Your Page must comply with Facebook’s policies and guidelines
- You need at least 100 followers
- Your content must have at least 300 minutes of watch time in the last 60 days
As long as you meet these prerequisites, you can submit an application to join the Level Up program. Facebook will review your application and accept you into the starting tier.
How to Apply
Follow these steps to submit your application to the Facebook Gaming Level Up program:
- Go to the Facebook Gaming Level Up website: https://levelup.facebookgaming.com/
- Click “Apply Now” and log into your creator account
- Check that you meet the requirements listed
- Click “Continue” and fill out the application form
- Agree to Facebook’s Creator Terms and Level Up Program policies
- Click “Submit Application”
It may take a few days for Facebook to review and process your application. You’ll get a notification if you are accepted into Level 1 of the program.
Level Up Program Levels & Benefits
Here is an overview of the levels in the Facebook Gaming Level Up program and the key benefits unlocked at each tier:
| Level | Requirements | Key Benefits |
|---|---|---|
| Level 1 – Emerging |
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| Level 2 – Established |
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| Level 3 – Proven |
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| Level 4 – Leading |
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| Level 5 – Legendary |
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How to Level Up
To reach the next levels in the program, you’ll need to continually expand your audience and increase engagement. Here are some tips:
- Stream regularly and build a consistent schedule
- Play a variety of popular games to attract new followers
- Promote your streams on other social platforms
- Engage with viewers through chat, comments, and community posts
- Collaborate with other creators for cross-promotion opportunities
- Analyze your metrics to optimize stream timing, games, overlays, etc.
- Produce engaging video content beyond just streams
- Use Level Up marketing materials provided to showcase your progress
It takes time and effort to build up a thriving creator community. But by providing value to your followers, collaborating strategically, and consistently improving your content, you can continue gaining the traction needed to unlock more rewards.
How Progress is Tracked
Facebook uses a few key metrics to track your progress in the Level Up program:
- Followers – Your total Page follower count, which shows how many people have decided to follow your content.
- Watch time – The total number of minutes people have spent watching your streams and videos in the last 60 days.
- Engagement – Metrics like post reactions, comments, and shares that show how much your community is interacting with your content.
Facebook uses thresholds for these metrics to determine when a creator qualifies to move up a level. You need to keep gaining followers and watch time consistently to meet the next level’s prerequisites.
Your overall progress is tracked through the Level Up Portal, which shows charts of your growth and lets you know how close you are to hitting the next level’s benchmarks. Staying on top of your metrics is key for leveling up quickly.
Get recognized for progress
As you meet milestones along the path to the next level, Facebook Gaming will help recognize your progress:
- Milestones – When you cross specific followers or watch time milestones, you’ll get a notification celebrating the achievement.
- Featured sections – Facebook may showcase you in specific recommendation units like “New and Rising Creators.”
- Giveaways – Occasional giveaways and contests reward creators who are actively trying to level up.
This recognition encourages you on your journey and lets fans know you are moving up. Take advantage of any promotion opportunities to fuel your growth.
Level Up Program Policies
To remain active and in good standing in the Level Up program, creators must adhere to all Facebook terms, community standards, and Level Up policies. Some key policies include:
- Maintaining authentic, active communities and preventing artificial inflation of metrics
- Staying true to yourself rather than copying others’ content
- Not promoting or linking to external sites where users can purchase Level Up badge upgrades or boosts
- Keeping your video content and communities safe and inclusive
- Allowing Facebook to use your name, logo, and content in marketing materials
- Only using designated Level Up logos and creatives provided
Facebook carefully reviews Page metrics, conduct, and compliance to ensure creators abide by these policies. Violations can result in removal from the Level Up program.
Appealing Level Up Decisions
If your Level Up application is rejected or your account faces removal from the program, you can submit an appeal to Facebook. Reasons this may happen include:
- Failing to meet the published requirements
- Violating Facebook terms, Community Standards, or Level Up policies
- Having fake followers, watch time, or engagement on your Page
- Promoting violent extremism, adultery, pornography, or other prohibited content
To appeal, you can:
- Go to the Facebook Gaming Creator Support site
- Click “I want to…” and select “Appeal a violation”
- Select the relevant option and fill out the form
- Explain in detail why you are appealing the decision
- Provide any evidence or documentation that supports your appeal
- Submit your appeal and await a response from Facebook
Appeals are reviewed by Facebook staff within 30 days. They may reinstate your access to the program if the issues have been properly addressed and rectified.
Conclusion
The Facebook Gaming Level Up program offers an exciting roadmap for streaming creators to unlock rewards, support, and promotion. To join, simply meet the minimum requirements and submit an application. As you gain followers and engagement, you’ll reach higher levels with even more impactful benefits.
Consistently create engaging streams and videos, collaborate with others, analyze your metrics, and maximize promotion opportunities. With commitment and creativity, you can build an authentic community and reap the incentives of Facebook’s Level Up program.