The Facebook Gaming level up program provides opportunities for aspiring gaming creators to take their skills and channels to the next level. Joining the program requires meeting certain eligibility criteria and applying to be part of the program. Here is a comprehensive guide on how to join the Facebook Gaming level up program.
What is the Facebook Gaming level up program?
The Facebook Gaming level up program is an initiative by Facebook to support and empower gaming creators on their platform. It provides upcoming and established gaming creators access to resources, education, community, and incentives to help them succeed with their gaming content and channels.
Through the program, creators get opportunities like:
- Educational modules and resources on best practices for gaming content creation
- Networking events and groups to connect with other gaming creators
- Level-specific incentives like cash bonuses and promotional support
- Early access to new gaming-focused Facebook products and features
- Dedicated Facebook partner managers to provide support
The program aims to recognize creators for their efforts, help them create better quality content, build their brand and audience, and monetize their channels. Ultimately, it enables creators to turn their passion for gaming into careers.
Who is eligible for the level up program?
The Facebook Gaming level up program has specific eligibility criteria that creators need to meet to join. The main requirements are:
- You must be streaming gaming content on Facebook regularly
- Your gaming content and community must comply with Facebook’s policies
- You should have at least 100 average concurrent viewers on streams in the last 60 days
- Your Facebook gaming page should have at least 1000 followers
These requirements ensure that creators who join the program have an established audience and are invested in growing on Facebook. Applicants may also need to demonstrate steady growth in their key channel metrics like views, followers, etc.
How do I apply for the Facebook Gaming level up program?
Eligible gaming creators can apply to join the level up program by following these steps:
- Visit the Facebook Gaming level up webpage and click on the “Apply Now” button.
- Login using your Facebook gaming page credentials when prompted.
- Fill in all the required details in the application form accurately.
- Make sure to provide links and information that showcase your gaming content, community, and past achievements/milestones.
- Agree to Facebook’s terms and conditions to complete the application.
- Submit your application.
The Facebook Gaming team will review your application and may reach out for additional details. You will be notified once approved and onboarded into the level up program.
What are the levels in the program?
The Facebook Gaming level up program categorizes creators into different levels based on the growth and size of their gaming channels. The levels are:
Level 1 – Up & Coming
This is the entry level for creators who are beginning to establish their presence and build an audience on Facebook. To qualify, you need:
- 1000+ Facebook page followers
- 100+ average concurrent viewers
Level 2 – Rising Star
For creators who have meaningful growth in their metrics and a solid content strategy. Requirements are:
- 5000+ Facebook page followers
- 500+ average concurrent viewers
- 50,000+ minutes watched in last 60 days
Level 3 – Shooting Star
Recognizes more established gaming creators with sizeable communities. Expectations are:
- 25,000+ Facebook page followers
- 2000+ average concurrent viewers
- 500,000+ minutes watched in last 60 days
Level 4 – Superstar
Highest tier for leading gaming creators and influencers. Benchmarks are:
- 100,000+ Facebook page followers
- 5000+ average concurrent viewers
- 2,000,000+ minutes watched in last 60 days
Creators are assigned levels based on their stats. They can progress through levels by consistently growing their channels and audience.
What kind of support is provided at each level?
The Facebook Gaming level up program provides tiered support and resources to creators based on their level to facilitate their growth on the platform.
Level 1 Support
- Access to level up community and networking groups
- General training modules and best practices guides
- Facebook partner manager for queries
- Level achievement bonuses on completing training
Level 2 Support
- Customized coaching and content feedback
- Early product and feature testing
- Monitoring tools for channel analytics
- Higher bonuses and promotional opportunities
Level 3 Support
- Strategic consulting on channel growth
- Collaboration opportunities with brands and influencers
- Funding for gaming content projects
- Exposure through Facebook Gaming promotions
- Invites to Facebook gaming events
Level 4 Support
- VIP access to Facebook Gaming workshops and summits
- Eligibility for Facebook Creator program and bonuses
- Custom campaigns and events with Facebook
- Cross-promotion across Facebook properties
- Dedicated PR and communications support
Higher levels in the program unlock more exclusive opportunities for growth and monetization for gaming creators on Facebook.
What are the program benefits for gaming creators?
The Facebook Gaming level up program provides a host of benefits to creators across all levels:
- Learning and development: Creators get access to training, resources, and expertise to level up their content and channel strategy.
- Funding and bonuses: Monetary incentives and funding opportunities help creators invest in content and equipment.
- Visibility: Facebook provides promotional support at higher levels to showcase creators to new audiences.
- Networking: Community groups and events allow creators to connect and collaborate with gaming peers.
- Strategic support: Coaching and consulting helps creators make the right decisions for channel growth.
- Early access: Gaming creators get to test and use new Facebook products and features before general availability.
Creators also get validation and recognition through level progression. Overall, the program empowers them with the infrastructure and resources to grow their personal brands and turn passions into careers.
What are some success stories from the program?
Many gaming creators have benefited immensely from participating in the Facebook Gaming level up program. Some notable success stories include:
LazerBeam
YouTube star Lannan Eacott, aka LazerBeam, was one of the first creators onboarded into the program. Facebook’s support and cross-promotion helped him rapidly grow his Facebook audience to over 1 million followers within a year.
StoneMountain64
Popular Call of Duty streamer StoneMountain64 leveraged his level up community connections to plan collaborative streams with other creators. It expanded his viewership and cemented his influencer status.
Corrina Rachel
Program participant Corrina Rachel gained video production skills through the training modules. She was able to improve her content quality, boost viewership by 40%, and hit the Shooting Star tier within months.
Gavin Hansen
Casual streamer Gavin Hansen gained the credibility to secure brand sponsorships and advertising revenue through the program’s verification and promotional support. He is now a full-time gaming creator.
These examples demonstrate the tangible growth that gaming creators participating in the level up program can achieve on Facebook.
Conclusion
The Facebook Gaming level up program recognizes and rewards gaming creators on the platform for their community-building efforts. Aspiring gaming creators can apply to join the program once they meet the eligibility criteria and grow their audience to 100+ concurrent viewers and 1000+ page followers.
Based on channel metrics and growth, creators are assigned levels – Up & Coming, Rising Star, Shooting Star, and Superstar. Each level unlocks additional education, funding, networking and promotional opportunities to help them scale their presence. Creators benefit from coaching, events, early product testing, and cross-promotion.
By leveraging the full suite of resources available through the Facebook Gaming level up program, creators can build their personal brand, increase viewership and engagement, and pursue gaming as a full-time career. The program provides the recognition and springboard aspiring gaming influencers need to reach the next level with their channels and content.