Becoming a Facebook Gaming partner opens up monetization opportunities and provides creators with tools to build their gaming community on Facebook. With over 700 million people already using Facebook to engage with gaming content each month, it’s a great platform for aspiring streamers and content creators. Meeting the application requirements and understanding the onboarding process can help you successfully join the Facebook Gaming partner program.
What are the requirements to become a Facebook Gaming partner?
Facebook has set requirements that creators need to meet in order to be eligible to join the Facebook Gaming partner program. Here are the key criteria:
- You must be 18 years or older.
- You need to have at least 100 followers on your Facebook Gaming page.
- Your content must comply with Facebook’s Community Standards and Partner Monetization Policies.
- Your Page needs to have accrued at least 60,000 total minutes broadcast in the last 60 days.
- You must stream gaming content from an Xbox One, PlayStation 4, mobile platform, or PC.
In addition to meeting these baseline requirements, it helps to have an established gaming presence and audience on Facebook. Pages that have higher follower counts, views, and comments tend to have the best shot at being approved.
Consistency is also key. You’ll need to demonstrate regular streaming activity over a period of time to show you’re committed to gaming content creation on Facebook.
How do I apply to become a Facebook Gaming partner?
If you meet the eligibility requirements, you can apply to the Facebook Gaming partner program by following these steps:
- Go to the Gaming Creator page on Facebook.
- Click “Get Started” under the “Partner with Us” section.
- Select “Sign Up” and agree to Facebook’s Partner Monetization Policies.
- Complete all required information in the application form.
- Click submit. You’ll receive an email confirming your application is under review.
It’s important to provide accurate information in your application and ensure your Facebook Page reflects your gaming brand. The review process can take a few weeks. Avoid making significant changes to your Page during this time.
What criteria does Facebook consider when reviewing applications?
Facebook will closely evaluate a number of factors when assessing Facebook Gaming partner applications. Some key aspects include:
- Content quality – Your streams should showcase high quality gameplay and production value.
- Audience engagement – Viewers should be actively commenting and participating in your streams.
- Adherence to policies – Your content must adhere to Facebook’s guidelines without any recent violations.
- Consistency – You’ll need to demonstrate regular streaming activity with a commitment to Facebook Gaming.
- Gaming focus – Your brand and content must clearly center around gaming.
In essence, Facebook is looking for creators who will enhance the platform with engaging, high quality gaming streams while complying with Facebook’s rules and values.
What happens if my application is accepted?
If your Facebook Gaming partner application is approved, you’ll receive an email confirming your acceptance into the program. You’ll then be able to enable monetization on your Page and start earning money from your streams.
Here are some benefits you’ll get access to as an approved partner:
- Monetization through ad breaks – You can earn a 55% revenue share of ads served during your streams.
- Stars monetization – Fans can purchase and send virtual Stars during your streams as a way to tip and support you.
- Subscription monetization – Fans can pay a monthly fee to subscribe to your channel.
- Exclusive tools & resources – Partners get access to creator tools, analytics, community support, and exclusive events.
- Prestige partnership badge – Get a verified partner badge on your Page to highlight your official partner status.
Additionally, you’ll be invited to join the Facebook Gaming partner community and connect with other creators in the program.
What steps should I take once accepted as a partner?
Once you get that coveted approval email, here are some recommended steps:
- Enable monetization tools for your Page – Turn on ad breaks, Stars, and subscriptions so your community can start supporting you financially.
- Update branding and profile – Make sure your profile and cover images showcase your partner badge to display your new status.
- Announce the exciting news – Let your audience know in your next stream and videos. Share your acceptance post on other social channels too.
- Review resources – Check Facebook’s Gaming creator hub and partner support materials to take full advantage of provided tools.
- Collaborate with the community – Interact with other partners and use Facebook groups to brainstorm creative gaming content ideas together.
- Analyze performance – Use Facebook’s analytics to assess what content resonates best with your viewers and identify areas to improve.
The goal is to leverage your new benefits and position to continue growing your gaming brand on Facebook.
What happens if my application gets rejected?
If your Facebook Gaming partner application gets rejected, don’t get discouraged. Here are some proactive steps you can take:
- Request feedback – Email Facebook Gaming support to understand why you were rejected and how to strengthen your application for the future.
- Work on weaknesses – If your content was lacking in certain areas, focus on improving those aspects of your channel.
- Build your audience – Concentrate on attracting more loyal viewers who actively engage with your content.
- Stream consistently – Stick to a regular streaming schedule so fans know when to watch you.
- Review policies – Thoroughly read through Facebook’s guidelines again to ensure your content complies with standards.
- Stay patient – It takes time. Reapply in a few months when you’ve had more time to grow.
With perseverance and hard work, you’ll eventually become an ideal candidate for the Facebook Gaming partner program.
What are some tips for successful partners?
If you make it into the Facebook Gaming partner program, congratulations! Here are some tips to help you thrive as a partner:
- Engage with viewers – Reading comments, responding, and making fans feel included leads to greater loyalty.
- Collaborate frequently – Playing games with other streamers exposes you both to new audiences.
- Set streaming schedule – Consistent broadcast times make it easier for fans to tune in live.
- Diversify content – Mixing up games, challenges, collabs, and IRL streams keeps things fresh.
- Promote across platforms – Leverage other social media accounts to further boost your Facebook presence.
- Analyze insights – Use Facebook’s metrics to see what content resonates best with your community.
The most successful Facebook Gaming partners provide value to fans, maximize their reach, and constantly experiment with new ideas.
What are the pros and cons of the Facebook Gaming partner program?
Becoming a Facebook partner enables monetization options but also comes with its share of advantages and disadvantages.
Pros
- Access to monetization tools
- Prestige of being a verified partner
- Inclusive creative community
- Large existing gaming audience on Facebook
- Creator support and resources
Cons
- 55% revenue share on ads is less than other platforms
- Application process can take weeks to months
- Maintaining viewership and activity requirements
- No guarantee of Facebook promotion
- Less gamer focus compared to Twitch or YouTube Gaming
Evaluating these pros and cons allows creators to set informed expectations about the reality of being a Facebook Gaming partner.
Conclusion
Joining the Facebook Gaming partner program provides creators with monetization perks, prestige, resources, and access to an audience of hundreds of millions. However, it does require meeting stringent application criteria, focusing on delivering high-quality streams, and maintaining consistent gaming content and community engagement. For those able to leverage Facebook’s tools to build their brand while complying with policies, the program can take their gaming careers to exciting new heights. Consistency, persistence, and providing value to fans is ultimately the key formula to become a successful Facebook Gaming partner.