Getting to a high quality Facebook account takes time, effort, and strategy. There are several key factors that contribute to account quality on Facebook. Let’s take a look at some quick answers to common questions about improving Facebook account quality, along with more detailed explanations and tips.
What is Facebook account quality?
Facebook account quality refers to the overall health and strength of a Facebook account according to Facebook’s internal metrics. A high quality account has high levels of integrity and community value. This is determined by factors like account history, engagement, reputation, violations, and more.
Why does Facebook account quality matter?
Facebook wants to promote meaningful interactions between real people on its platform. Accounts with high quality scores get more visibility and reach in the Facebook algorithm. Content from high quality accounts is more likely to end up in News Feeds. High quality accounts also get more flexibility with ads and monetization.
How does Facebook measure account quality?
While Facebook does not share all the details of its account quality metrics, here are some of the known factors:
- Account history – how long the account has existed, past names, ownership changes
- Engagement – response to content in comments, shares, reactions
- Adherence to Facebook’s policies – community standards violations, disabling actions
- Reputation – feedback from other users via reporting and blocking
- Security – signs of hacking, compromised credentials, misuse
- Verification – authentic identity with confirmed name, location, IDs
- Purposeful participation – active posting and commenting vs passive lurking
What are some quick ways to improve my Facebook account quality?
- Use your real identity and provide accurate info in your profile
- Avoid policy violations, harassment, hate speech, bullying
- Actively engage with your community by commenting and posting
- Build relationships by responding to messages and friend requests
- Add context to your posts with descriptions, tags, and locations
- Post content that provides value to your audience
How can I get more Facebook engagements to boost quality?
Engagement from real users is a major sign of account quality. Here are some tips to get more Facebook engagements:
- Post at optimal times when your audience is most active
- Use relevant hashtags so your content is discoverable
- Ask questions to prompt discussion in your posts
- Run polls and quizzes to generate participation
- Go live to engage your audience in real time
- Reply to any comments and messages received
- Share user-generated content like photos and videos
What type of content helps demonstrate account quality?
Posting high quality content that resonates with your audience is key. Here are some types of content to focus on:
- Authentic personal updates, stories and photos about your life
- Thoughtful opinions and perspectives on current events
- Interesting articles and news related to your niche
- Behind-the-scenes footage for businesses and brands
- Helpful tips, advice and how-to content
- Engaging videos such as interviews, tutorials, etc.
- Responding sincerely when people comment on your content
How can I avoid account quality issues and violations?
Stay out of trouble by steering clear of policy violations. Here are some tips:
- Don’t engage in hate speech, bullying, harassment or threats
- Don’t spread misinformation or participate in coordinated inauthentic behavior
- Don’t spam people or post clickbait content
- Don’t violate copyright or intellectual property
- Don’t buy or sell Fake accounts and likes
- Report other users who violate policies
What are some common Facebook account quality issues I should avoid?
Watch out for these account damaging missteps:
- Using a fake name or impersonating someone
- Purchasing likes, followers, comments or engagements
- Operating multiple accounts under different names
- Sharing false news, misinformation or hoaxes
- Aggressively promoting products, services or offers
- Creating duplicate or spam accounts
- Coordinating negative comments about a person, brand or group
What should I do if my account gets disabled by Facebook?
If your account is disabled, here are some tips:
- Check your email for a notification from Facebook explaining the reason
- Submit an appeal through the form Facebook provides
- Be honest in your appeal and explain how you will improve
- Remove any content that violated policies
- Avoid creating a new account while disabled
How can I check my overall Facebook account quality score?
Unfortunately Facebook does not provide users with a visible account quality score. The best way to get a sense of your account health is by looking for signals like:
- Consistent reach and engagement on your posts
- Ability to easily run and optimize ads
- No policy warnings or violations from Facebook
- Positive feedback and lack of blocks from other users
What are some signs my Facebook account quality is improving?
Look for these signs your account reputation is increasing:
- Increased followers, likes and shares on your page and posts
- More comments and engagement on your content
- People tagging and recommending your page to others
- New friend requests and followers
- Facebook suggesting your content in feeds
- People repurpose and cite your content
Conclusion
Building a high quality Facebook account takes time, but pays off in terms of reach, reputation, and monetization opportunities. Focus on creating authentic connections, adding value for your audience, and avoiding policy pitfalls. With consistent effort, your account quality will improve. Monitor your growth through concrete signals like engagement and recommendations. Work to become a trusted member of the Facebook community.