Adding a Donate Now button to your Facebook page is a great way to raise funds for your non-profit organization, charity, or cause. The Donate Now button allows people to easily make secure donations directly through Facebook without leaving your page. Here are some tips on how to add and customize the Donate Now button on your Facebook page.
Enable Donations on Your Facebook Page
First, you need to enable donations on your Facebook page. Here are the steps:
- Go to your Facebook page and click “Settings” at the top
- Click on “Templates and Tabs” in the left menu
- Under “Donate Button”, click on “Edit Donate Button”
- Toggle the button on to “Show Donate Button”
- Select your Country/Region from the dropdown menu
- Click “Next” and follow the steps to connect your payment account
Once donations are enabled, you will see the default blue Donate Now button appear on your page. Now you can customize it.
Customize the Donate Button
Follow these steps to change the text, color, size and placement of your Donate Now button:
- Go back to “Templates and Tabs” and click “Edit Donate Button”
- Edit the button text if desired. You can change it from “Donate Now” to something like “Support our Cause”
- Click the color wheel to change the button color to match your branding
- Adjust the button size using the slider
- Select where you want the button positioned – top left, top center, top right, etc
- Click “Save” when you are done customizing
The updated Donate Now button with your customizations will now appear on your Facebook page. Test it by clicking on it to ensure it opens the payment window correctly.
Add a Donation Goal
You can further customize your Donate Now button by adding a donation goal. Here’s how:
- Go back into “Edit Donate Button”
- Toggle “Show Goal” to the On position
- Enter your fundraising goal amount and end date
- Click “Save” to enable the goal tracker
This will display your fundraising progress right on the Donate Now button. As people contribute, the button will update to show you getting closer to your goal. This can encourage more donations!
Best Practices for Your Donate Button
Follow these best practices to maximize the impact and performance of your customized Donate Now button:
- Place it above the fold so it’s visible when people land on your page
- Use bright, high-contrast colors that stand out
- Include a clear call-to-action like “Support our Mission” or “Donate to Help Kids in Need”
- Experiment with different button sizes and placements
- Use the button goal tracker to create a sense of urgency
- Mention the Donate button prominently in your posts and ask people to click it
- Thank donors publicly when they contribute through your button
Link the Button to Campaigns or Causes
You can customize the Donate Now button further by linking it to specific causes or campaigns. Here’s how to do it:
- Go to “Edit Donate Button” and toggle “Advanced Donations” to On
- Click “Causes” and then “Create New Cause”
- Give the cause a name, set a goal, and upload a cover photo
- Click “Use this Cause” to link it to your Donate Now button
Now when people click your button, they’ll see the cause details and have the option to donate specifically to that campaign. You can create multiple causes and switch which one your button links to.
A/B Test Different Versions
Try A/B testing different versions of your Donate Now button to see what performs best. You can create two buttons:
| Button A | Button B |
|---|---|
| Blue color | Red color |
| “Donate Now” text | “Support Our Mission” text |
| Top left placement | Bottom right placement |
Send 50% of your traffic to each version and see which button gets more clicks and donations. This can provide valuable insights to optimize your button.
Promote Your Button
Now that your Donate Now button is ready, actively promote it to drive more donations:
- Share the button in Facebook posts, images, and videos
- Ask influencers and partners to share the button with their audiences
- Run Facebook ad campaigns with the button as the call-to-action
- Share customized links to your donation page in email newsletters
- Add the button to your Instagram, Twitter, and other social bios
- Include the button in your email signatures
Track Performance and Optimize
You can view analytics on your Donate Now button’s performance right within Facebook:
- Go to your Page
- Click “Insights” in the top menu
- Select “Donations” in the left sidebar
This will display key metrics like number of clicks, amount raised, and number of donors. Review this regularly and try new button variants to increase donations.
Conclusion
Adding a customized Donate Now button provides a convenient and secure way for people to support your cause directly through Facebook. Make your button stand out, incorporate branding elements, show progress toward a goal, and link it to specific campaigns. Promote your button widely and track its analytics to maximize your fundraising.