Facebook is one of the most popular social media platforms in Kenya, with over 8 million users as of 2022. Many Kenyans are interested in leveraging Facebook to earn money. There are several ways to get paid on Facebook while living in Kenya.
Monetize a Facebook Page
One of the easiest ways to earn money from Facebook in Kenya is to monetize an existing Facebook page. Any page with at least 10,000 followers and that generates significant engagement can apply for monetization through the Facebook Monetization Program.
To qualify for monetization, your Facebook page needs to follow Facebook’s monetization policies and guidelines. Once approved, you can earn money through advertising revenues. This includes banner ads, sponsored posts, and branded content.
The more traffic your page gets, the more money you can make from ad revenue. Top Kenyan Facebook pages can earn thousands of dollars per month through Facebook monetization alone.
Tips for Monetizing a Facebook Page
- Focus on growing your page audience through quality content
- Post engaging content consistently to keep bringing users back
- Use relevant keywords and hashtags to improve discoverability
- Create and share visual content like images, videos, and live videos
- Run promotions and contests to increase engagement
- Partner with relevant brands for sponsored posts
Sell Products or Services
Facebook can also be used to directly sell products or services to interested buyers in Kenya. There are several ways to approach this:
Set up a Facebook Store
You can create a Facebook storefront linked to your business Facebook page. The store tab allows you to showcase your products or services directly on Facebook. Customers can browse products, make purchases, and complete transactions without leaving Facebook.
Market on Facebook Groups
Join relevant Facebook groups, especially buy/sell groups, to market your products or services. Make sure to read group rules before posting. Engage regularly with group members to build trust.
Run Facebook Ads
Run targeted Facebook ads to reach interested buyers. You can promote your product catalog, special offers, or your Facebook store to increase sales.
Go Live
Broadcast live videos demonstrating your products or services. Viewers can comment and engage in real-time. Include shoppable posts or special deals during your live streams.
Provide Paid Services
Offer paid services that leverage your skills and expertise. Promote your services through your Facebook page and targeted ads. Here are some popular services Kenyans provide through Facebook:
- Social media management
- Graphic design
- Digital marketing services
- Writing and translation services
- Web design and development
- Video editing
- Music production
- Online tutoring and lessons
Make use of communication tools like Facebook Messenger and WhatsApp to deliver services and follow up with clients.
Earn Through Facebook Gaming
Gaming content is extremely popular on Facebook. You can earn money through Facebook Gaming by:
- Streaming your gameplay live and monetizing your streams once you have a sufficient following
- Creating gaming videos on demand
- Promoting your gaming streams and videos through sponsorships and branded content
Gaming influencers in Kenya can leverage Facebook Gaming to earn a full-time income once their channel takes off.
Work With Brands as an Influencer
If you have a strong personal brand and large, engaged following on Facebook, you can collaborate with brands. Common influencer marketing partnerships on Facebook include:
- Sponsored posts – Creating branded content promoting a brand’s products/services
- Giveaways – Running contests and giveaways for a brand
- Affiliate marketing – Earning commission promoting brand affiliate offers
- Product reviews – Creating reviews and recommendations for products
Micro-influencers with niche followings of 10,000 to 100,000 engaged followers are in high demand on Facebook.
Offer Facebook Ad Services
Many Kenyan businesses need help setting up and managing Facebook advertising campaigns. You can cater to this demand by offering services like:
- Ad account setup and optimization
- Ad creative design
- Campaign strategy and management
- Conversions tracking and analytics
Specialize in industries like e-commerce, lead generation, or nonprofit to provide more targeted services.
How Do I Get Paid?
Once you start earning money through one or more Facebook monetization methods, you need to know how to actually receive your income. Here are tips on getting paid:
Facebook Payouts
For monetized content like ad revenue or Facebook Stars on gaming streams, Facebook pays out earnings monthly. You must set up a Facebook Payouts account connected to your payment information.
Integrate Payment Buttons
To directly sell products/services, use a Facebook compatible payments system like JumiaPay, M-Pesa or PayPal to integrate a payment button on your page or storefront.
Invoicing for Services
For providing services, send clients professional invoices clearly outlining your fees and payment terms. You can accept online payments through mobile money or platform invoices.
Influencer and Sponsorship Deals
Have clear contracts for influencer partnerships and sponsorships. Negotiate payment terms – most brands pay within 30 days of issuing invoices.
Taxes
Remember to report any income earned from Facebook to stay compliant with Kenya Revenue Authority tax requirements.
Grow Your Audience
To maximize earnings on Facebook, focus on growing your audience. Here are some tips:
- Post engaging content daily, especially video
- Use relevant hashtags and keywords in posts
- Run Facebook ads targeted to your audience
- Advertise your page/profile on other platforms
- Encourage shares, tags, and follows
- Go live as much as possible
- Interact and respond to followers
- Offer deals and exclusive offers to followers
Promote Your Facebook Presence
In addition to growing your Facebook following directly, also promote your Facebook presence offline and on other platforms:
- Add Facebook links in your email signature and other marketing materials
- Promote your Facebook page at live events and on merchandise
- Run ads to your Facebook page on Google, Instagram, etc.
- Partner with others to cross-promote each other
- Pitch your page to media outlets and bloggers
- Share snippets of content from Facebook to other platforms
Engage With Followers
Building an engaged community is crucial for monetization success on Facebook. Make sure to:
- Respond to comments and messages
- Ask questions to spark discussions
- Share user-generated content
- Give fans exclusive access and perks
- Use polls and Q&As to get feedback
An engaged, loyal following will drive more conversions and sales for your business.
Conclusion
Facebook presents diverse monetization opportunities for Kenyans. With multiple income streams, consistent hard work, and an engaged following, you can earn a substantial income through Facebook. Start by building your presence, providing value to followers, and experimenting with different monetization models.
Some key takeaways include:
- Monetize an existing Facebook page through the Facebook Monetization Program
- Directly sell products and services through a Facebook Store or ads
- Offer paid services like design, marketing, or tutoring
- Earn through Facebook Gaming as a streamer or content creator
- Work with brands as an influencer or affiliate
- Provide Facebook ad management services to businesses
- Set up Facebook Payouts, payments integrations, and invoicing to get paid
- Grow your audience and engagement through great content and promotions
With persistence and hard work, Facebook can provide real income potential for Kenyans. Focus on offering value, building connections, and diversifying your income streams.