Facebook launched the Reels bonus program in 2021 as a way to incentivize creators to make more Reels content on Facebook and Instagram. The program provides eligible creators with bonuses for creating engaging Reels content. Getting invited to the Facebook Reels bonus program is not easy, as Facebook has specific criteria creators need to meet in order to qualify. In this article, we will go over everything you need to know about getting invited to Facebook’s Reels bonus program.
What is the Facebook Reels Bonus Program?
The Facebook Reels bonus program provides monetary bonuses to eligible creators for posting engaging Reels content on Facebook and Instagram. Here are some key things to know about the program:
- Launched in 2021 as an incentive for creators to make more Reels
- Provides bonuses to creators for posting engaging Reels that receive high engagement
- Bonuses range from $300 – $3500 per reel based on views and engagement
- Available on both Facebook and Instagram
- Part of Facebook’s strategy to compete with TikTok
The goal of the program is to encourage creators to post more Reels content regularly, which helps Facebook and Instagram compete with rival platforms like TikTok. For creators, it represents a significant new potential revenue stream.
Who is Eligible for the Reels Bonus Program?
Facebook has specific eligibility requirements creators must meet to qualify for Reels bonuses:
- Have at least 10,000 followers on Instagram or 100,000 followers on Facebook
- Post at least 5 public Reels in the last 30 days
- Original content only – no repurposed TikToks or other stolen content
- Adhere to Facebook/Instagram community guidelines and monetization policies
So the program is targeted at established creators with engaged audiences on Facebook/Instagram. niche influencers, artists, videographers, and others who post quality original video content have the best chance of qualifying.
How are Reels Bonuses Calculated?
Bonuses are calculated based on the engagement each reel receives in the first 7 days after it is posted:
- Views: 1 cent per view from 0 – 140K views
- Engagements: 5 cents per engagement (likes, comments, shares, saves, etc) from 0 – 30K engagements
Bonuses typically range from $300 – $3500 per reel. Reels with very high views and engagement can earn up to $10,000 in bonuses.
To maximize bonuses, creators should focus on producing Reels that grab attention quickly and get high engagement from their followers. Trending audio, effects, and topics usually perform well.
How to Get Invited to the Reels Bonus Program
Getting invited into the lucrative Reels bonus program takes effort and persistence. Here are some tips:
- Build your audience – get over the 10K/100K follower threshold
- Post high-quality Reels consistently – at least 5 per month
- Experiment to identify formats and topics your audience responds to well
- Leverage trends, sounds, effects, hashtags that are popular
- Engage with your followers – reply to comments, offer value
- Analyze your best-performing Reels and make more like them
- Once eligible, reach out to Facebook directly throughCreator Studio
It can take weeks or months of consistent posting and audience building to get an invite. But once you get in, the bonuses can become a significant revenue stream.
Tips to Maximize Your Reels Bonuses
Once invited, there are some best practices you can follow to earn the maximum bonuses per reel:
- Track bonus metrics – views and engagements in the first 7 days
- Post at optimal times based on when your audience is most active
- Use attention-grabbing thumbnails – brightly colored, high contrast
- Front-load the best content in first 5-10 seconds
- Use trending audios and effects
- Create Reels series to keep audience engaged and coming back
- Ask viewers to like, comment, share at the end
- Use hashtags and tag other top creators to reach new audiences
- Run Reels ads to boost views and engagements
Fine-tuning your strategy using performance data will help maximize your bonus payouts. But always keep your audience top of mind – bonuses come from them engaging with your content.
Frequently Asked Questions
How often are Reels bonuses paid out?
Bonuses are paid out monthly through direct deposit around the 15th of each month. You must meet a $100 minimum to receive payment.
Can I earn bonuses for Reels on both Facebook and Instagram?
Yes, eligible creators can earn bonuses for Reels on both platforms. You only need to meet the follower requirements on one platform to qualify.
Do I need to monetize my Facebook page to receive bonuses?
No, you can earn Reels bonuses without monetizing your Facebook page through in-stream ads. The bonuses are separate from Facebook’s ad monetization programs.
What content is prohibited in Reels for bonuses?
Any content that violates Facebook’s Community Guidelines is prohibited, including nudity/sexual content, hate speech, violence, illegal activities, and more.
Can I repost TikToks to Reels and get bonuses?
No, only original content qualifies for bonuses. Reposting TikToks or other stolen/copyrighted content is prohibited.
Conclusion
Earning bonuses through the Facebook Reels program presents a lucrative opportunity for qualifying creators. But it requires strategy, persistence, and hard work creating engaging content consistently. Focus on delighting your audience above all else. With the right approach, the program’s payouts can become a significant revenue stream. Check your Creator Studio regularly to see if you have been invited, and keep optimizing your Reels to maximize your bonuses.