Facebook ads can be a great way to promote your business, but they can also get expensive. One way to save money on Facebook ads is through coupons and promo codes. Facebook occasionally offers coupons to new and existing advertisers as an incentive to try their advertising platform. There are a few ways you can find and take advantage of Facebook ad coupons to lower your advertising costs.
Check Your Facebook Ads Manager
The first place to look for Facebook ad coupons is directly within your Facebook Ads Manager account. Facebook will sometimes offer account-specific coupon codes to advertisers to encourage more ad spending. To find coupons:
- Log in to your Facebook Ads Manager account
- Go to the billing section
- Look for any notifications about coupons or discounts next to your payment method
- Click “Apply Coupon” if there is one available
This will automatically apply the coupon to your account so you get the discounted rate on your Facebook ads. Coupons offered within Ads Manager are usually time sensitive and apply to your spending over a specific time period, such as 10% off ads for the next 7 days.
Check Facebook’s Coupon Offers Page
Facebook also maintains a page specifically for current coupon and promotion offers at https://www.facebook.com/business/coupons. This page lists any global offers that are not targeted to specific advertisers. Offers may include:
- Discounts for new advertisers such as $100 in free ad credit
- % discounts for all advertisers off ad spending
- Free advertising products like free clicks
- Contests and sweeps for advertising credits
Be sure to bookmark this page and check back regularly for new deals. These offers typically have expiration dates and may change on a monthly basis.
Look for Facebook Ad Coupon Codes
Another place to find Facebook ad discounts is third party coupon and promo code websites. While Facebook may not officially sponsor or endorse these coupons, you can sometimes find working promo codes for Facebook advertising. Some places to search for Facebook ad coupons include:
- RetailMeNot
- CouponCabin
- Coupons.com
- Groupon Coupons
- Slickdeals
These sites allow users to submit and share coupon codes they have found. You may be able to find codes for 5-10% off all Facebook advertising or discounted advertising products like carousel ads. Be sure to read the details carefully as some codes may only apply to first time advertisers.
Look for Facebook Ad Coupons on Brand Pages
If there are brands that you advertise with frequently on Facebook, consider liking their brand Facebook pages. Occasionally brands will offer special discounted advertising rates exclusively to their brand page followers and fans. You can get notified about these deals by liking the page and enabling notifications. Some examples of brands that have offered exclusive Facebook ad coupons include:
- Target
- Starbucks
- Verizon
- Adidas
- Microsoft
Following brand pages most relevant to your target audiences can help uncover some of the best Facebook ad coupons.
Use Facebook Ad Credit Programs
Facebook offers a variety of programs that reward advertisers with ad credit when they meet certain requirements. Taking advantage of these programs is an easy way to get Facebook ad coupons without needing a special code. Some examples include:
- Facebook Ad Credit Bonuses – Occasionally Facebook will offer one time bonuses like $100 in ad credit for spending $25 within 60 days
- Referral Programs – Referring a friend to try Facebook ads can result in $50-$100 in free ad credit for both parties
- Facebook Advertising Annual Spend Bonuses – Spending certain amounts per year on Facebook ads can unlock account-specific coupons
- Facebook Advertiser Community Groups – Participating in Facebook’s discussion groups may provide the opportunity to test discounted ad products
Activating these bonuses when available is a great way to lower your advertising spend.
Use Facebook Lookalike Audiences
While not technically a coupon, using Facebook lookalike audiences strategically can help you get more for your advertising dollars. Lookalike audiences allow you to display your ads to users similar to your existing customers for lower cost compared to general audiences. The more narrow the lookalike audience, the greater chance of an efficient cost per conversion. Experiment with 1% and 3-5% lookalikes of your buyer audiences for potentially huge savings vs broader targeting.
Stack Coupons With the Facebook Offers API
For extra savings, try combining multiple coupons and promos on your Facebook ad account. The Facebook Offers API allows you to programmatically apply multiple vouchers to your ads account ID. By stacking coupons, you can maximize your discounts on Facebook advertising in a given time period. Just be aware of any conflicting fine print on when and how coupons can be combined.
Conclusion
In summary, here are some of the best ways to get Facebook ad coupons:
- Check your Facebook Ads Manager account for special offers
- Look on Facebook’s coupons and deals page for sitewide promos
- Search on coupon sites for Facebook ad discount codes
- Follow relevant brand pages for exclusive deals
- Use Facebook ad credit programs and bonuses
- Leverage lookalike audiences for lower CPMs
- Stack multiple coupons using Facebook’s API
Taking the time to research and claim Facebook ad credits, discounts, and coupons can really help optimize your advertising budget. Every dollar saved on the ad purchase translates to more value from your campaigns. Follow the tips outlined here and start discovering new ways to minimize your ad spend while maximizing results.