Following a group as a page on Facebook allows you to separate your personal profile from your business or organization’s presence on Facebook. Here are the steps to follow a Facebook group as a page:
Why Follow a Group as a Page?
There are a few key reasons you may want to follow a Facebook group specifically as your page rather than your personal profile:
- Keep personal and professional presences separate. Following a group as your page prevents group activity from showing up on your personal timeline.
- Represent your business/organization. Following a group as your page allows you to engage in discussions and post updates as your official brand, rather than as an individual.
- Promote your page. Engaging with a group as your page can help increase awareness of your Facebook page and brand.
- Targeted exposure. Following groups related to your industry or niche can help you connect specifically with your target demographic.
Requirements to Follow a Group as a Page
In order to follow a group as your Facebook page, you must meet the following requirements:
- Your page must be an admin of the group you want to follow. Only admins can connect a page to a group.
- Your page must have at least 10 likes. Pages with less than 10 likes cannot follow groups.
- Your page cannot already be following the maximum number of groups. Currently pages can follow up to 200 groups.
Instructions to Follow a Group as Your Page
If you meet the requirements above, following a group as your page is simple:
- Go to the group as your page. Make sure you are logged in and accessing Facebook as your page.
- In the right sidebar of the group, click the “Follow” button.
- Select your page from the dropdown menu that appears.
- Click the “Follow as Page” button to confirm.
Once you successfully follow the group as your page, you will see the name of your page listed under the “Following As” section in the right sidebar of the group.
Engaging With Groups as Your Page
Once you are following a group as your page, you can engage with the group as your official brand presence:
- Post updates and respond to discussions as your page name rather than your personal name.
- Share content like links, images, and videos to represent your brand.
- Participate in polls and group events as your page.
- Invite people to like your page and follow your content.
Best Practices For Engaging as a Page
To make the most of engaging with Facebook groups as your page, keep these best practices in mind:
- Add value. Share useful industry insights, helpful resources, and relevant content.
- Build connections. Respond and react to group members’ posts and comments.
- Be consistent. Post and participate regularly so group members recognize your page.
- Be transparent. Clearly represent your brand and what your page is about.
Why You Might Want to Unfollow a Group
There are a few instances where you may decide to stop following a group as your page:
- The group is no longer relevant to your target audience or industry.
- You want to follow a new group but have reached the 200 group limit.
- Your page focus has changed and the group is no longer applicable.
- The group has become inactive with little engagement from members.
To unfollow a group as your page, go to the group, click on the “Following As” dropdown in the right sidebar, and select “Unfollow Group.”
Tips for Managing Groups as a Page
Here are some additional tips for effectively managing group interactions as a Facebook page:
- Check notifications often to stay on top of group activity and respond promptly.
- Use Facebook’s Groups for Pages tool to monitor all the groups your page follows in one place.
- Leverage Facebook’s post-scheduling and publishing tools to plan content for groups in advance.
- Analyze your page’s group activity insights to see which groups drive the most engagement.
- Turn on push notifications for important group updates and set email digest preferences.
Conclusion
Following Facebook groups as your page rather than personal profile allows you to separate your business and personal presences, target your audience, and promote your brand to specific groups. To follow a group as your page, you must be a group admin and meet page like and group limit requirements. Interact with your followed groups regularly by posting engaging content and responding to discussions as your page. Monitor performance and adjust the groups you follow based on your page’s evolving strategy. Utilizing groups effectively can help take your Facebook presence to the next level.