Facebook ads are a great way to reach new audiences and grow your business. However, sometimes issues can arise with making payments for these ads. Don’t worry – there are several ways you can troubleshoot and resolve Facebook ad payment problems. Here are the most common Facebook ad payment issues and how to fix them.
Why am I having issues paying for Facebook ads?
There are a few key reasons why you may be running into problems paying for Facebook ads:
- Your payment method on file is expired or has insufficient funds
- Your account is restricted for policy violations
- Your payment details do not match your Facebook ad account country
- You have an outstanding balance on your ads account
Understanding the root cause of the payment failure is the first step to getting it resolved. Facebook will notify you about any payment issues via email or within your Ads Manager, so check there for details about any failed payments.
How do I update my payment method for Facebook ads?
If your Facebook ad payments are failing due to an expired or insufficient payment method, you’ll need to update your payment details:
- Go to the Settings menu in Ads Manager and select the “Billing” tab
- Under “Payment Methods”, click “Add Payment Method”
- Choose whether to add a credit/debit card, PayPal account, or bank account
- Enter your new payment details and submit
- Make sure to check the box to make this your new default payment method
Once your new payment method is successfully added to your account, Facebook will automatically retry any failed payments using your updated details. Make sure your new payment method has sufficient funds to cover any outstanding payments.
What if my Facebook account is restricted?
If your Facebook ad account has been restricted due to policy violations, you won’t be able to run new ads or make payments until the restrictions are removed.
To resolve a restricted account:
- Log in to Ads Manager and check for any alerts about account restrictions
- Click “Request Review” to appeal the restriction
- Explain in detail why you believe the restriction should be lifted
- Wait for Facebook’s review team to get back to you (this can take days or weeks)
If your appeal request is approved, the restrictions will be removed from your ad account and payments can resume as normal. However, take care to avoid any further policy violations which could result in permanent account suspension.
What if my payment details don’t match my account country?
Facebook requires that the payment method used for advertising matches the country of the ad account. If these don’t align, payments may fail.
To rectify this:
- Go to Ads Manager account settings
- Edit the country listed under “Account Information”
- Choose a country that matches your payment details
- Save the changes and try making payments again
In some cases, you may need to create a new Facebook ad account using a matching country in order to get payments working again.
How can I resolve an outstanding balance on my ads account?
If you have failed to pay an outstanding balance on your Facebook ads, the account will be restricted until you settle it. Here’s how to view and pay your balance:
- In Ads Manager, go to the billing tab
- You’ll see any amount owed listed under “Account Balance”
- Click “Make Payment” to pay the balance via your saved payment method
- Alternatively, you can use the “Pay Now” link in any email alerts about an outstanding balance
Once you’ve paid off the overdue amount, your account will be restored within 24 hours so you can resume advertising.
Other troubleshooting tips
In addition to the steps above, here are some other things to try if your Facebook ad payments won’t go through:
- Contact your bank/payment provider to allow charges from Facebook
- Check for any Facebook payment account alerts under account settings
- Clear your browser cookies and cache then try making payments again
- Use a different web browser or device to submit payments
- Contact Facebook ad support for further help troubleshooting
Preventing Facebook ad payment issues
Here are some tips to avoid running into Facebook ad payment failures in the future:
- Set up billing alerts – Facebook can email you when payments fail or your balance is overdue
- Keep your payment method up to date and funded
- Avoid ad account policy violations that could lead to restrictions
- Review account country settings to match payment details
- Monitor your ad spending closely to avoid going over budget
Conclusion
With a range of potential causes, debugging Facebook advertising payment issues can be frustrating. Start by checking for any notifications from Facebook on what went wrong. Keeping your payment information current, avoiding policy violations, and matching account/payment countries can go a long way in preventing problems.
In most cases, payment failures can be resolved by updating your payment details, clearing outstanding balances, or requesting an account review. Persistence and methodically working through possible solutions can get your Facebook ad payments back on track.