Figuring out who the admin is for a Facebook page can be useful for a variety of reasons. As a Facebook user, you may want to know who is running a page you are interested in or interacting with. As a business, identifying the admin for your competitor’s Facebook page can provide insights into their social media strategy and engagement. Here are some tips on how to find out who the admin is for a Facebook page.
Check the Page’s About Section
The easiest way to identify the admin of a Facebook page is to check the “About” section. This section is visible by clicking on the “About” tab on the page’s profile. Many page admins will list their name and contact info in the About section. You can also look for descriptions like “Page managed by…” or “Contact [Name] for inquiries.” This will explicitly tell you who is running the page. Even if a name is not listed, you may find an email address or other clues about the admin’s identity.
Look for Personal Comments by the Admin
Admins will frequently post personal comments from the page itself, rather than their own Facebook profiles. Look for posts or replies where the admin says things like “Thanks for the kind words”, “Glad you enjoyed our post”, or “Stay tuned for more updates from us!” These types of first-person messages are likely written by the admin. You can click on the name associated with the comment to view the person’s public profile and confirm if they seem to be an admin based on their own content and bio.
Check Any Linked Profiles
Many Facebook pages include links to external profiles in the About section or page bio. Common platforms like Twitter, Instagram, YouTube, LinkedIn, or personal websites are used. Visit any linked profiles from the Facebook page and see if the links indicate who the admin might be. On a Twitter profile you may see “Jane Smith – Marketing Manager at ABC Company, handling social media” or on Instagram you might find a personal bio clearly identifying the person.
Look for Contact Info on the Page
Some Facebook pages will explicitly list contact information for the admin such as an email address, contact form, or phone number. While this info could be a general customer service line, it’s still worth contacting to see if you can determine who specifically manages the page. Make note of any names mentioned in voicemails or auto-reply emails. Be polite in any direct outreach to avoid coming across as spam.
Check Facebook Ads Library
For pages running paid ads on Facebook, you can view admin information via the Facebook Ad Library tool. Search for the page name and you’ll be able to see data on recent ad campaigns. This includes the option to view the “Page Transparency” details. Click this and it will display the primary page admin along with any other page roles like Analyst or Ad Editor.
Use Facebook Keyword Search
Try searching for keywords relevant to the Facebook page on Facebook itself. Search terms like “Director of [Company] social media” or “[Page Name] Facebook manager”. The results may surface profiles referencing these terms that could be the admin you’re looking for. You can then visit their profile to confirm if they seem affiliated based on employment, bio description, page interaction etc.
Check Linked Domain WHOIS Information
For Facebook pages associated with a website, perform a WHOIS search on the site’s domain registration info. The admin contact data may list someone involved with managing the site and related social profiles. However, WHOIS info is not always accurate or up to date.
Use Facebook Graph Search
Facebook Graph Search provides advanced search filtering that can be helpful for identifying page admins. Try searches like “Managers of [Page Name]” or “[Page Name] Employed By”. Filter further by selecting People as the content type. While this does not provide guaranteed results, it can surface promising profiles to investigate further.
Consider Paid Tools
There are third-party social media tools and browser extensions that offer expanded profile lookups and analytics. For example, tools like Social Searcher, Social Blade, and LikeAlyzer provide enhanced Facebook page analysis that may reveal admin info. However, these typically require paid subscriptions for full-access.
Join Related Facebook Groups
For niche pages on Facebook, the admin may be active in related Facebook Groups where they use a personal profile. Join Groups in the same industry or topic and watch for members who seem affiliated with the page you are inspecting based on profile details. You may be able to message them directly in the Group as well.
Look for Multiple Admins
Large brand pages on Facebook often have multiple page admins and editors to share the workload. If your initial search turns up one name, dig deeper to see if they mention or interact with other team members who may also have admin access. The About section, posts, and ads data are good places to check.
Follow Admin Hints in Page Content
Sometimes Facebook page content itself may provide clues about the admin’s identity even without an explicit name. Things like “our founder”, “my company”, or references to specific departments may indicate roles. Look for hints that point to a likely admin even if a direct name is not given.
Leverage Facebook Insights
Facebook Page Insights provides statistics on when specifically your page is gaining likes, comments, and followers. Review the days and times with the most activity. Cross reference spikes against profiles of possible admins to look for matching patterns. If they are liking and commenting consistently during high-interaction periods it’s a strong sign they are the admin.
Check Facebook Business Suites
Related Facebook pages are often grouped into Business Suites for consolidated management. Identify other pages in the same Suite by going to Business Settings. See if admins are listed for the related pages which likely also manage the page you’re inspecting.
Conclusion
Discovering the admin behind a Facebook page takes some digital sleuthing, but a combination of these approaches can lead you to the right person. Focus your search on About sections, personal posts, linked accounts, contact forms, Facebook ads data, search filters, page insights, business suites, and looking for multiple admins. With the right tools and some patience, you can uncover the admin identity.