Facebook Insights provides valuable data about your Facebook Page’s performance. You can view insights directly on Facebook, but it’s also helpful to download the data to analyze further or create custom reports.
Exporting your Facebook Insights is easy to do right from your Facebook Page. In this article, we’ll walk through the step-by-step process.
Overview of Facebook Insights
Facebook Insights provides metrics on your Facebook Page’s followers, reach, engagement, videos, and more. Key insights you can view include:
- Page Views: The number of times your Page’s profile has been viewed.
- Page Likes: How many new Page likes you’ve received.
- Post Reach: The number of unique users who saw your posts.
- Engaged Users: The number of people who engaged with your posts through reactions, comments, shares and more.
- Video Views: Views of your video content.
Facebook Insights makes it easy to see how your Page is performing over time. You can view trends over the past week, month, 6 months, year, or for the lifetime of your Page.
While the in-platform analytics are useful, you may want to export the raw data for additional analysis. Reasons you may want to export Facebook Insights include:
- Creating custom reports
- Further analyzing metrics in Excel, Google Sheets or other programs
- Comparing Facebook performance to other analytics data
- Documenting results over time
Fortunately, Facebook lets you export Insights in either PDF or CSV format.
How to Export Facebook Insights
Exporting Facebook Insights is a simple process you can complete in just a few clicks. Here are step-by-step instructions:
- Go to your Facebook Page and click on “Insights” in the left menu.
- At the top of the page, click on the “Export Data” button.
- Select the date range you want to export.
- Choose to export as either a PDF or CSV file.
- Click “Export.”
- The file will download to your computer.
The PDF option provides a print-ready summary of your key Facebook Insights. It’s useful for documenting your results or creating a report.
The CSV file provides the raw data for each metric tracked by Facebook Insights. It can be opened in Excel, Google Sheets or other spreadsheet programs for further analysis and charting.
Let’s look at the specific types of data included in each export format.
Facebook Insights PDF Export
The PDF export provides an overview of your Page’s insights for the selected date range.
It includes tables summarizing metrics like:
- Page views
- Page followers
- Post reach
- Engaged users
- Video views
An example insights PDF export is shown below:
| Metric | Value |
|---|---|
| Page Views | 1,234 |
| Page Followers | 5,678 |
The PDF provides an easy way to get a quick overview of how your Page is performing and share or document the highlights.
Facebook Insights CSV Export
The CSV export provides the raw data behind each Facebook Insight metric. It includes extensive details on your Page views, followers, reach, engagement, video views, and more.
The metrics included in the CSV file include:
- Daily page views
- Daily page previews
- Daily page followers
- Daily post reach
- Daily post impressions
- Daily engaged users
- Daily reactions, comments, shares, etc. for each post
- Daily video views
- Demographics info on followers
Having the raw data allows you to analyze the metrics in a spreadsheet program. You can make charts and graphs, compute growth rates, do more complex analysis, and track performance over time.
An example of Page views data exported in CSV format is shown below:
| Date | Page Views |
|---|---|
| 10/1/2022 | 100 |
| 10/2/2022 | 80 |
| 10/3/2022 | 120 |
Having the CSV export allows for much deeper analysis of your Facebook Insights data beyond what you can do on Facebook alone.
Tips for Downloading Facebook Insights
Here are some tips to help you get the most out of downloading your Facebook Insights data:
- Track key metrics over time: Download your Insights consistently each week or month to track trends.
- Go back as far as possible: When exporting, choose the longest date range available to get the full picture.
- Combine with other data: Cross-reference Facebook Insights with Google Analytics and other sources.
- Make custom charts: Visualize and analyze Insights data using the full capabilities of spreadsheet software.
- Share selectively: Export highlights to share internally or externally to showcase your success.
Conclusion
Exporting your Facebook Insights provides valuable data to help analyze and improve your Facebook marketing results. Both the PDF and CSV export options are easy to access right from your Facebook Page.
Save your Insights frequently so you can identify trends and document your Page’s growth over time. And consider combining Insights data with other sources to get a complete view of your marketing performance.
With these Facebook Insights exports, you’ll have the data you need to maximize your Facebook efforts and connect with more of your target audience.