How do I embed a link in a Facebook video?

Embedding a link in a Facebook video allows you to drive traffic to your website or other online content directly from your video post. This can be a great way to boost engagement and increase clicks. While Facebook doesn’t have a built-in option to add clickable links to videos, there are a few workarounds using third-party tools.

Why Add Links to Facebook Videos?

Here are some of the key reasons you may want to embed a link in your Facebook video content:

• Drive traffic to your website or landing pages
• Boost conversions and sales
• Increase engagement on your video and post
• Provide more information about products or services
• Allow viewers to sign up for newsletters or content
• Highlight related content and resources

Adding a relevant, clickable link gives viewers an easy way to take action or learn more after watching your video. The link can send them to any webpage, file, or other online content you want to promote.

How to Add a Link to a Facebook Video

Because Facebook doesn’t have a built-in option for adding links to video posts, you’ll need to use a third-party tool. Here are three options:

1. Link in Video Description

The easiest way is to simply include your link in the video post’s description text. Here’s how:

1. Upload your video as usual on Facebook.
2. Write a compelling description that provides context for the video.
3. Include a clickable link by pasting in the URL or using the link icon to create one.
4. Make sure the link text clearly conveys where users will end up if they click.
5. Publish the post as you normally would.

This allows you to add a clickable link that viewers can access in the video description. However, it won’t be directly embedded in the video itself.

2. Add Link Overlay With InVideo Programming

InVideo Programming allows you to add clickable call-to-action overlays, images, links, and more to your videos. Here’s how it works:

1. Install the InVideo Programming extension for your browser.
2. Upload your video to Facebook as usual.
3. Click the InVideo icon next to the post button.
4. Use the editor to add a link overlay layer to your video.
5. Position and customize the overlay graphic.
6. Publish your video post with the overlay.

When viewers watch the video, they’ll see your clickable link or CTA graphic overlaid directly on the video. This gets your link right in front of their eyes.

3. Shorten Long URLs with Bitly

If you want to embed an extremely long URL in your video description, you can use Bitly to shorten it. Here’s how:

1. Go to bitly.com and sign up for a free account.
2. Paste your long URL into the URL shortener tool.
3. Customize your shortened link if desired.
4. Copy your new shortened link.
5. Paste this shortened link into your video description.

This will give you a much cleaner and shorter link to include in your descriptions. Just make sure to preview it to ensure it works properly before publishing.

Best Practices

Follow these tips for success when adding a clickable link to your Facebook videos:

• Choose a relevant, high-quality link – Send viewers to a webpage that provides value.
• Make the link text descriptive – Allow viewers to clearly understand where the link will take them.
• Place the link prominently – Put it near the top of the description so it’s visible.
• Use a link shortener if needed – Shorten overly long URLs with Bitly or a similar tool.
• Include a strong call-to-action – Encourage viewers to click the link.
• Test the link before publishing – Double check that it works properly.
• Monitor performance – Track clicks and engagement to optimize further.

Facebook Guidelines

When adding links to your Facebook videos, be sure to follow Facebook’s guidelines, including:

• Don’t use misleading or spammy links.
• Don’t include affiliate links without proper disclosures.
• Don’t include links to content that violates Facebook policies.

Violating these guidelines could lead to your links being removed or other penalties from Facebook. Stay compliant for the best results.

Social Video Link Best Practices

Beyond Facebook, here are some best practices for using links effectively in video content on other social platforms:

Platform	Link Best Practices
YouTube	Add clickable links in your video descriptions Include links in pinned comments Use YouTube end screens to add clickable calls-to-action
Instagram	Add clickable links in your bio Use links in Stories and posts if you have 10K+ followers Leverage shoppable posts to add links to products
Twitter	Include clickable links in your tweets and video descriptions Use Twitter Cards to add rich link previews Pin a website link directly to your profile

Optimizing your video links can help drive more traffic and increase engagement across every social platform. Always tailor your linking strategy to follow the best practices for each site.

Tools to Create Clickable Facebook Videos

Here are some top tools for creating videos with clickable links:

• InVideo – Add overlays and CTAs to videos to make them shoppable and clickable.
• Biteable – Simple drag-and-drop video builder with hyperlink integration.
• Animoto – Create dynamic videos with click through URLs.
• Renderforest – Video maker with call-to-action overlay options.
• VideoScribe – Create engaging whiteboard videos with clickable links.
• Adobe Spark – Build social videos and add URLs to drive traffic.

Many tools make it easy to create optimized social videos with clickable calls-to-action. Invest in a platform that allows maximum customization and linking capabilities.

Drive Traffic and Increase Engagement

Adding clickable links is a highly effective way to drive traffic from your Facebook videos. Whether you use the description, overlays, or other tools, you can boost views of your linked content and increase overall engagement.

Focus on using only high-quality, relevant links to provide the best experience for your viewers. With strategic linking and calls to action, your Facebook video marketing can connect with audiences and support your goals.