With over 2 billion monthly active users, Facebook is one of the most popular social media platforms for businesses to have an online presence. One great way for businesses to leverage Facebook is by creating a Facebook Shop. Facebook Shops allow businesses to showcase their products, share their brand story, and sell directly on Facebook and Instagram.
Managing your Facebook Shop directly through the Facebook mobile app provides an easy way to make changes and updates on the go. Here’s a step-by-step guide on how to edit your Facebook Shop right from the Facebook app.
Getting Started
Before you can edit your Facebook Shop, you need to have an existing Facebook Shop set up. Here’s a quick overview of how to create a Facebook Shop:
- Go to your Facebook Business Page
- Click “Add Shop” under the left side menu
- Follow the step-by-step process to connect your product catalog and customize your Shop
- Once your Shop is set up, click “View Shop” to see your live published Shop
If you already have a Facebook Shop established, you can now move on to editing it through the Facebook mobile app.
Accessing Your Facebook Shop
To access your Facebook Shop on mobile:
- Open the Facebook app on your mobile device
- Tap the “Menu” icon in the top right corner (the three horizontal lines)
- Select “Business Suite” from the menu
- Choose your business page
- Tap “View Shop” on the Business Page toolbar
This will bring you into your published Facebook Shop where you can now make live edits and updates.
Editing Basic Shop Details
One of the first things you may want to edit is your Shop cover image, description, categories, and other high-level details. Here’s how to update these basic Shop settings:
Cover Image
- Tap the camera icon on your Shop cover photo
- Choose to upload a new photo or remove the cover image
- Tap “Save” to update your cover photo
Shop Name
- Tap the pencil “Edit” icon near your Shop name
- Update the Shop name as desired
- Tap “Save”
Shop Description
- Tap the pencil “Edit” icon on your Shop description
- Edit or overwrite the existing description text
- Tap “Save” when complete
Categories
- Tap the “Customize” button below your cover image
- Tap “Categories” to edit your product categories
- Add, delete, or reorder categories as needed
- Tap “Save” to apply category changes
Taking the time to optimize these core Shop details will help attract customers and accurately represent your brand.
Managing Products
One of the most important aspects of your Facebook Shop is the products you showcase. The Facebook app provides an easy way to update your product catalog right from your mobile device.
Adding New Products
- Tap the “+” icon at the top of your Shop screen
- Select “Add Product”
- Enter your product details including name, description, pricing, images, etc.
- Tap “Save Product” when finished
Editing Existing Products
- Tap any product in your Shop to open the product details screen
- Tap “Edit” at the top right
- Make any changes to the product details as needed
- Tap “Save” to update the product
Deleting Products
- Tap any product you want to delete
- Tap the 3 dots icon in the top right corner
- Select “Archive”
- Confirm you want to archive the product to remove it
Managing Inventory
- Tap any product in your Shop
- Scroll down and tap “Edit inventory”
- Update the inventory quantities as needed
- Tap “Done” to save changes
Regularly managing your products and inventory from the Facebook app ensures your Shop is always up to date.
Customizing Sections
Your Facebook Shop is made up of different sections like product highlights, announcements, and more. You can easily customize these sections right from your mobile app.
Adding Sections
- Tap “Customize Sections” below your cover image
- Tap the “+” button to add a new section
- Select the type of section you want to add
- Customize the section details and tap “Save”
Editing Sections
- Tap any existing section in your Shop
- Tap “Edit Section”
- Make updates to the section details
- Tap “Save” to apply changes
Deleting Sections
- Tap any section you want to remove
- Tap the 3 dots icon in the top right
- Select “Delete Section”
- Confirm you want to delete the section
Reordering Sections
- Tap “Customize Sections” below your cover photo
- Press and hold any section, then drag to reorder
- Tap “Save Order” once sections are in desired order
Customizing your Shop sections provides more ways to engage customers and highlight products.
Configuring Settings
There are a few key settings you may want to update directly through the Facebook app to optimize your Shop experience.
Connecting Your Instagram Account
- Tap your profile picture > Business Settings
- Under “Shops”, tap “Connect Instagram”
- Follow the prompts to securely connect your Instagram account
Connecting your Instagram account will automatically showcase your Shop on Instagram as well.
Setting Up Checkout
- Tap your profile picture > Business Settings
- Under “Shops”, choose a Checkout option:
- Facebook Pay or 3rd Party Provider
- Complete the Checkout setup as desired
Enabling checkout creates a seamless native purchase experience.
Managing Payments
- Tap your profile picture > Business Settings
- Tap “Payment Settings”
- Manage payment accounts, payouts, and history
Updating your payment settings ensures you get paid properly and on time.
Driving Traffic to Your Shop
Creating your Shop is just the first step. You also need to promote your Shop to drive traffic and sales. The Facebook app provides easy access to traffic-driving features.
Creating Shop Ads
- Tap your profile picture > Business Settings
- Under “Shops”, tap “Create Ad”
- Select your budget, audience, placements and more
- Tap “Boost Post” to run your Shop ad
Sharing Your Shop
- From your Shop, tap the “Share” icon
- Choose where you want to share a link to your Shop
- Write an accompanying message and post
Adding a Shop Tab
- Go to your Facebook Business Page
- Tap “Add Shop Tab” on the left menu
- Select visibility and placement preferences
- Tap “Add Tab” to publish your new Shop tab
Leveraging built-in promotion features makes spreading the word about your Shop simple.
Monitoring Performance
Tracking your Facebook Shop performance is key to success. The mobile app provides easy access to sales reports and metrics.
Viewing Insights
- From your Shop, tap the “Insights” tab at the bottom
- Review summary metrics like views, visits, purchases, and more
- Tap into each chart to see detailed data
Auditing Products
- From Insights, tap “See All Products”
- Review performance stats for each product
- Identify top performers to highlight and low performers to improve or remove
Assessing Checkout Funnel
- From Insights, tap “See Checkout Details”
- Analyze conversion rates across each checkout step
- Determine where customers are falling out to improve checkout completion
Regularly monitoring Shop data provides actionable direction to increase sales.
Getting Support
As you build and grow your Facebook Shop, you may occasionally need troubleshooting help and support:
Accessing Shop Education
- Tap your profile picture > Business Settings
- Tap “Shops”
- Review guides, videos, and tools in the Education tab
Browsing Help Community
- Tap your profile picture > Business Settings
- Tap “Help” in bottom right
- Search for answers or post questions to the community
Contacting Support
- Tap your profile picture > Business Settings
- Tap “Help” in bottom right
- Select “Contact Support” to get in touch with Facebook’s support team
Leveraging Facebook’s built-in resources and support can quickly resolve issues impacting your Shop.
Best Practices
Optimizing your process for editing and managing your Facebook Shop on mobile can help maximize efficiency and sales. Here are some top tips:
- Update your Shop details, products, and inventory on a regular schedule
- Leverage sections to create dynamic, engaging content to highlight time-sensitive promotions
- Take new product photos using your mobile device camera for easy on-the-go additions
- Monitor Shop insights weekly and make updates based on performance data
- Promote new products and seasonal collections using mobile ad creation
- Turn on notifications for the Facebook Business app to stay on top of orders and messages
- Use the Shop education resources for inspiration and best practices
- Enable checkout for a seamless purchase process right within Facebook
Combining these mobile best practices with strong marketing and customer service will lead to happy customers and online sales success.
Conclusion
The Facebook mobile app provides a powerful platform for easily managing key aspects of your Facebook Shop on the go. You can update Shop details, customize sections, manage products and inventory, run promotions and ads, view actionable performance insights, and leverage built-in support resources.
Optimizing your Shop from your smartphone or tablet results in an always up-to-date online store, presenting a seamless shopping experience for your customers. With the ability to make real-time changes that instantly go live in your published Shop, you can respond faster to customer needs and drive more sales.
So grab your mobile device, open up the Facebook app, and start elevating your ecommerce business today with these best practices for editing your Facebook Shop on the go.