Facebook Pages allow businesses, brands, organizations, and public figures to establish an official presence on Facebook. The About section of your Facebook Page is one of the most important parts of your Page, as it allows you to share key information about your business or organization with people who land on your Page.
The About section appears right on your Facebook Page and is visible to anyone who visits your Page. It’s important to keep your About section up-to-date and optimized to represent your business or organization accurately. Here’s how to edit your Facebook Page’s About section.
Accessing your Facebook Page’s About section
To edit your Facebook Page’s About section, you first need to access it. Here are the steps:
- Go to your Facebook Page and make sure you’re logged into the account that manages the Page.
- Click on the “About” tab at the top of your Facebook Page.
- This will open the About section. Look for the “Page Info” box on the left side of the About section.
- In the Page Info box, click on the pencil icon beside “About” to open the About section editor.
Once you click the pencil icon, you’ll be able to start editing your About info.
Editing your Facebook Page’s About info
In the About section editor, you can edit the following information:
- Page Story: A short description of your business or organization.
- Page Category: The category your Page falls under (e.g. Company, Organization, etc.).
- Description: A detailed description of your business or organization.
- Mission: Your business or organization’s mission statement.
- Company Overview: Key information about your company history, offerings, etc.
- Contact Info: Your business address, phone number, email, and other contact details.
- Website: Add a link to your website.
To edit any of these fields, simply click on the field and update the information. Here are some tips for optimizing each section:
Page Story
- Keep it short and compelling – 1-2 sentences summing up what you do.
- Include important keywords people may search to find your business.
- Focus on what makes your business or organization unique.
Description
- Provide a detailed overview of what your business or organization does and offers.
- Include keywords throughout to optimize for search.
- Break content down into short paragraphs for readability.
- You can format text as bold or italic for emphasis.
Mission
- Summarize the overarching goals and values of your business or organization.
- Keep it short and impactful.
Company Overview
- Share highlights about the history and timeline of your company.
- Include notable products, services, milestones, awards, etc.
- You can break this down into separate sections like “History”, “Products/Services”, “Awards”.
Contact Info
- List full company name, address, phone number, email, and website.
- Make sure all info is accurate and up-to-date.
Once you’ve updated all the sections, click “Save Changes” at the bottom to save your edited About info.
Adding specific team members to your About section
In addition to listing general contact info in your About section, you can also add info about specific team members at your company:
- In the About section editor, click on “Add a Team Member” below the Contact Info box.
- Choose whether you want to add an individual team member or list a team.
- For individuals, enter their name, title, and photo. For teams, enter a team name and photo representing the team.
- Click “Add” to add them to your About section.
- Re-arrange team members by dragging and dropping them into your desired order.
Listing team members makes your Page feel more personal and shows who’s behind your business or organization. But only add team info if you have their consent.
Adding your business location to the About section
You can also add your business location to your Facebook Page’s About section. This allows people to see where your business is located on a map right on your Page. To add it:
- In the About section editor, click “Add Location” below the Contact Info box.
- Enter your full business address and phone number.
- Click “Create” to add your location.
This will display a map with your business location pinned on your About section. Make sure your business address is accurate.
Adding a profile picture and cover photo
Your Facebook Page’s profile picture and cover photo also appear on your About section. To change them:
- Go to your Page and click the profile picture.
- Select “Update Profile Picture” and choose a new photo.
- Click the camera icon to upload a new cover photo.
Choose high-quality photos that represent your business or organization well. The profile picture will appear throughout your Facebook Page and the cover photo provides the header.
Adding Call To Action (CTA) buttons
You can also add Call To Action (CTA) buttons to your About section to encourage people to take actions like contacting you, booking appointments, buying products, etc. To add them:
- Go to your About section editor and scroll down to the “Add a Button” section.
- Choose the type of button you want: Book Now, Contact Us, Use App, Play Game, etc.
- Customize the button text, URL, and style.
- Click “Add” to add it to your About section.
Strategically place these buttons to channel people to key pages and actions on your website after they engage with your About section.
Previewing and publishing your changes
Once you’ve updated your About section, always preview how the published Page will look before going live. To do this:
- In your About section editor, click “Preview as Page” to see your changes.
- Review the Page and make any other tweaks needed.
- When ready, click “Publish” for your changes to go live on your public Page.
Remember to periodically review and refresh your Facebook Page’s About section to keep people informed. An optimized About section builds authority and helps convert visitors into followers, customers, donors, or advocates!
Conclusion
Your Facebook Page’s About section is core to your online presence and visibility. Take the time to properly fill it out and customize it to represent your business or organization accurately and engagingly. Include all key details – from your Page story to contact info, location, photos, and CTAs. Regularly update your About section to showcase new offerings, milestones, and more. With a compelling About section that catches visitors’ attention, you can turn casual visitors into engaged followers and advocates.