Facebook business pages allow businesses and organizations to establish an online presence and connect with customers. One useful feature of Facebook business pages is the ability to create photo albums to showcase products, events, staff members, and more. While it’s easy to create Facebook albums from a desktop computer, it can also be done right from your mobile device. Here is a step-by-step guide on how to create an album on your Facebook business page using your phone.
Prerequisites
Before creating a photo album on your Facebook business page from your phone, there are a few requirements:
- You must be an admin of the Facebook business page you want to add the album to.
- The Facebook Pages Manager app must be installed on your mobile device. This app is available for both iOS and Android.
- Your mobile device must be connected to the internet, either via WiFi or mobile data.
- The photos you want to include in the album must be stored on your device. They can be in your camera roll or other folders.
As long as you meet these requirements, you can create and manage Facebook business page albums directly from your phone. The Pages Manager app provides much of the same functionality as the desktop version of Facebook Business Suite.
Step 1: Open the Facebook Pages Manager App
The first step is simply to open the Facebook Pages Manager app on your mobile device. If you haven’t already downloaded this app, you can find it in the App Store on iOS or Google Play Store on Android. It’s published by Facebook, and the icon is a white “f” on a blue background.
Once you have the app installed, open it up and log in using your Facebook business account credentials. You may be prompted to enable notifications so you’ll be alerted of page activity. After logging in, you’ll see a dashboard showing your business page profile picture and cover photo.
Step 2: Tap the Photo Icon
From the Pages Manager dashboard, you’ll see a series of icons along the bottom representing different functions. Tap on the photo icon, which looks like a little square landscape. This will bring you into the Photos section of your Facebook business page.
If you’ve already created albums for your page, you’ll see them listed here with the most recent uploads shown first. To start adding a new album, tap on the “+ Add Photos/Video” button at the top of the screen.
Step 3: Select Photos
After tapping the add button, you’ll be presented with options for creating a new album or adding photos to an existing album. To make an entirely new album, select “New Album.”
You’ll then be able to choose photos and videos from your device’s library to include. Tap on each individual photo or video you want to add – there will be a checkmark on each asset you select. You can choose up to 100 photos or videos to include in the album.
When you’ve finished making your selections, tap “Next” at the top right. This will bring you to the album details screen.
Step 4: Add Album Details
On the album details screen, start by giving your album a name. Try to make it descriptive yet concise. For example, if it’s an album featuring products, include the product line or category in the title.
Next, you can add a location tag to indicate where the photos in the album were taken. Start typing a location and selections will auto-populate based on what you enter.
You can also include a description for the album up to 1,000 characters. A description gives you a chance to provide context about the photos and explain to viewers what they are looking at.
Finally, tap “Post Photos” to publish the album to your business page. The photos will now be live and visible to people who visit your Facebook page.
Step 5: Rearrange and Edit Album
After initially publishing your photo album, you can still go in to rearrange the order of the photos, delete any you don’t want, or add new ones.
To edit the album, navigate back to the Photos section of your Facebook business page in the Pages Manager app, and tap on the specific album.
You will then have options to:
- Rearrange the order of photos – tap “Edit,” then press and hold to drag photos into your preferred order.
- Delete photos – tap the “X” icon on any photos you want to remove.
- Add photos – tap the “+ Add Photos/Video” button to select additional photos from your device.
The album details, including the title, location tag, and description can also be changed at any time by tapping the “Edit” link at the top right of the album screen.
Be sure to hit “Save Changes” anytime you move photos around or make edits so they are applied to the live album.
Step 6: Share and Promote the Album
Once your photo album is created and looking good, you’ll want to let people know about it! Here are some ways to share and promote a new Facebook business page album:
- Post on your page’s timeline – Write a compelling post that includes some of the photos from the album to catch people’s attention.
- Link in your Instagram bio – If you have an Instagram account connected to your business, add the album link to your bio.
- Run a photo contest – Encourage people to view the album and engage by having them vote on their favorite photo.
- Boost the album post as an ad – Consider putting a few dollars behind the post to reach more of your target audience.
- Send in an email newsletter – Include some album highlights and the link in your next email blast.
- Promote on other channels – Share a teaser of the pics on Twitter, LinkedIn, Pinterest, etc. and direct people to the full album.
Don’t create great content only to have it languish undiscovered! Get the word out about new albums as part of your overall Facebook marketing approach.
Step 7: Analyze Album Performance
Facebook Pages Manager provides built-in analytics so you can see how your albums are performing. Tap into the Insights section of the app to access metrics on your page content.
For albums, key stats to look at include:
- Reach – The number of unique people who saw the album post.
- Engagement – Likes, comments, shares, and clicks on the album.
- Saved – The number of people who saved the album to view later.
- Photo views – Views of the photos within the album.
Compare the performance of different albums to see what content resonates best with your audience. You can also check the demographics under Page Views in Insights to better understand who your albums are reaching.
Use these metrics to guide your decisions around album content and promotion. Identify formats and topics that tend to do well, and continue focusing energy in those directions.
Tips for Creating Great Facebook Albums
Here are some additional tips for getting the most out of albums on your Facebook business page:
- Upload eye-catching photos at the highest resolution possible – this helps them look vivid and professional in the feed.
- Organize albums into logical themes like products, events, office culture, etc. Don’t lump random photos together.
- Add informative descriptions so viewers understand what they’re looking at with each pic.
- Keep album titles succinct but descriptive using relevant keywords.
- Post new albums consistently to keep your content feed fresh and engaging.
- Use albums to tell visual stories and highlight different aspects of your business.
- Prompt people to tag themselves in albums of events to increase engagement.
- Remember to optimize both the album and the album post for visibility.
Conclusion
Facebook albums are a highly visual way to engage your audience and strengthen your brand image. By using the mobile Pages Manager app, you can easily create stunning albums for your business page from the convenience of your phone.
Just be sure to select eye-catching photos, organize your albums in logical ways, add descriptions, and promote the finished products. Listen to your audience insights to refine your album strategy over time.
Well-managed photo albums both showcase your business and provide value to your followers. Turn your phone into an album creation tool to humanize your brand and boost engagement on Facebook.