Facebook Ads Manager is the main tool businesses use to create and manage Facebook ads. To start using Facebook Ads Manager, you first need to create an ads account. Here’s a step-by-step guide to signing up for a Facebook Ads Manager account.
Requirements for Creating a Facebook Ads Manager Account
To create a Facebook Ads Manager account, you need:
- A Facebook personal account or Facebook Page
- A credit card
Facebook requires a credit card to help prevent fraud and fake accounts. You will not be charged simply for creating an account, but you will need to enter billing information.
Step 1: Navigate to the Ads Manager Sign Up Page
To get started, go to the Facebook Ads Manager sign up page at https://www.facebook.com/ads/manager/account_settings/account_billing/.
This is where you will create your ads account and enter your payment information. You can access this page in a few different ways:
- Go directly to the URL listed above
- Click “Create Account” on the Ads Manager homepage
- Click the downward arrow next to “Accounts” in the Ads Manager menu bar and select “Create Account”
Step 2: Choose Your Account Type
On the sign up page, Facebook will ask you what type of account you want to create. You have two options:
- Personal Account – For managing ads tied to your personal Facebook profile
- Business Account – For managing ads tied to a Facebook Page you admin
Choose whichever option matches your situation. If you want to run ads for your business, select Business Account and choose the Page you want to associate with your ads account.
Step 3: Enter Your Account Info
After selecting your account type, you will need to enter some basic information:
- Your name
- Business name (if applicable)
- Contact email
- Phone number
Make sure everything is entered accurately, especially your email. Facebook will send confirmation messages and notifications to the email you provide.
Step 4: Agree to Facebook’s Terms
Before you can create your account, you will need to agree to Facebook’s Terms of Service, Data Policy, and Advertising Policies.
Read through everything thoroughly so you understand how Facebook ads work. Pay particular attention to the Advertising Policies, as violating any of Facebook’s guidelines could get your ads or account shut down.
Step 5: Enter Your Payment Method
The final step is entering a payment method for your ads account. Options include:
- Credit card
- Debit card
- PayPal account
Facebook does not charge you simply for signing up, but you do need to provide billing information. That way when you start running ads, Facebook can charge your card on file.
Make sure you enter valid payment information. Facebook will not activate your account without a working payment method attached.
Step 6: Verify Your Account
Once you complete the sign up process, Facebook will send a verification code to the email you provided. Open up the email from Facebook and enter the 6-digit code.
This verifies that you own the email attached to the account. It’s an important security step to prevent unauthorized access.
Step 7: Complete Identity Verification
After email verification, Facebook may also require ID verification before your account is active. This involves submitting legal documentation to prove your identity.
If prompted, upload a valid photo ID that matches the name and information on your account. This usually takes 1-2 days to process.
Step 8: Accept the Permissions Request
When Facebook finishes processing your information, you will get a notification asking you to accept permission requests for Ads Manager.
Be sure to click the acceptance button so the Ads Manager app can connect with your ad account. This allows you to start creating and managing ads.
Step 9: Explore the Ads Manager Platform
Congratulations, your Facebook Ads Manager account is now activated! You can now start creating ad campaigns and exploring all the options available.
Here are some things to check out in Ads Manager:
- Ad Campaigns page – Where you create and monitor ad campaigns
- Audiences page – Tools for building your target audience
- Page Library – Manage your connected Facebook Pages
- Ad Center – Materials and guides for creating effective ads
Take some time to navigate the platform and customize your settings. You’re now ready to start advertising on Facebook!
Tips for Getting Started
Here are some helpful tips to get started on the right foot with your new Ads Manager account:
- Complete Facebook’s free online training courses in the Ad Center
- Start with a small daily budget while testing new campaign types
- Create specific audiences for your ads using custom options
- Follow Facebook’s image sizing and text requirements
- Analyze performance data and optimize low-performing ads
It also helps to research effective Facebook ad strategies for your industry. Knowing best practices can help your campaigns succeed from the start.
Frequently Asked Questions
Here are answers to some common questions about creating a Facebook Ads Manager account:
Why do I need to add a credit card to sign up?
Facebook requires a valid payment method to help prevent fake or unauthorized accounts. You won’t be charged just for signing up, but will need to add billing info.
Can I manage multiple Pages from one account?
Yes! With a Business account you can manage ads for multiple Facebook Pages you administer. Add each Page in the Page Library section.
What if I don’t receive the verification code email?
First, check your Spam folder. If not there, you can request Facebook to resend the code from the verification screen.
Do I need a personal Facebook profile to sign up?
No, you can use an existing business Page to create your Ads Manager account. But you need to be an admin of the Page.
Can I change the ad account’s contact information later?
Yes, you can update the email, phone number, business name, and other info for your account in the Account Settings section.
Conclusion
Creating a Facebook Ads Manager account is a quick and easy process. Just be sure to provide accurate information and payment details so your account is properly verified. Take the time to explore all the options available in Ads Manager before launching your first campaigns.
With your new ad account, you can start targeting specific audiences, optimizing creative content, analyzing performance data, and ultimately driving great results for your business on Facebook.