How do I Create a Facebook manager account?

Facebook manager accounts allow business owners and social media managers to manage multiple Facebook pages from one centralized account. This makes it easy to switch between and post to multiple Facebook pages without having to log in and out of each one individually.

What is a Facebook Manager Account?

A Facebook manager account, also known as a Facebook business manager account, is a special type of Facebook account that gives you access to advanced Facebook business tools. With a Facebook manager account you can:

• Manage multiple Facebook pages and ad accounts from one place
• Give other people access to help you manage your Facebook presence
• View analytics and insights across all your connected assets
• Create and manage Facebook ads

While regular Facebook accounts can only manage one Facebook page and one ad account, Facebook manager accounts remove this limitation so you can easily manage your entire Facebook presence and strategy.

Who Needs a Facebook Manager Account?

The following types of users will find a Facebook manager account beneficial:

• Businesses with multiple Facebook pages
• Social media managers who manage Facebook pages for multiple clients
• Facebook advertising specialists who manage ads for multiple clients
• Team members who need to collaborate and manage a business’s Facebook presence

For single Facebook page owners, a regular Facebook account will suffice. But anyone who needs to manage multiple Facebook pages or give others access should create a Facebook manager account.

How to Create a Facebook Manager Account

Creating a Facebook manager account is simple and free. Just follow these steps:

1. Go to business.facebook.com and click “Create Account”.
2. Enter your name, email address and create a password.
3. Agree to Facebook’s Terms of Service and click “Next”.
4. Select your business location and currency.
5. Click “Next” and verify your identity with a mobile number.
6. Once verified, your Facebook business manager account will be ready to use!

The whole process only takes a few minutes. As soon as your account is set up, you can start adding Facebook pages and ad accounts to it.

Adding Facebook Pages to Your Manager Account

Once your Facebook manager account is created, you can add existing Facebook pages to it. Here’s how:

1. In your Facebook manager account, go to “Business Settings”.
2. Under “Pages”, click “Add or Manage Pages”.
3. Click “Add Pages” and select the page(s) you want to add.
4. Click “Add Pages” to confirm.

The pages will now show up in your Facebook manager account. You can switch between them and post to them as if you were logged in as the actual page.

Adding Ad Accounts to Your Manager Account

To create Facebook ads associated with your connected pages, you’ll also need to add ad accounts. Here are the steps:

1. Go to “Business Settings” then “Ad Accounts”.
2. Click “Add New Ad Account” and select a payment method.
3. Give your ad account a name and click “Create Ad Account”.
4. Once created, click “Add Ad Account” to connect it.

Your new ad account will appear alongside your Facebook pages. You can now use it to run ads for any of your connected pages.

Adding Other Users to Your Manager Account

One of the best features of a Facebook manager account is the ability to add other users as admins, editors or advertisers. Here’s how to give other people access:

1. Go to “Business Settings” and click “Add People to Your Business”.
2. Enter the name or email address of the person you want to add.
3. Select a role for them: Admin, Advertiser, Analyst, etc.
4. Set the pages and ad accounts you want them to access.
5. Click “Send Invitation” to add them.

Once added, other users will be able to help you manage your Facebook presence according to their assigned roles!

Viewing Your Facebook Insights

With a Facebook manager account, you can view consolidated insights for all your connected pages and ad accounts in one place. Just go to “Business Manager Insights” to analyze performance.

Insights you can view include:

• Page likes, post reach and follower growth
• Engagement metrics like reactions, comments and shares
• Traffic sources driving people to your pages
• Ad performance, spend and audience data

Monitoring these metrics in your manager account gives you a holistic view of your Facebook presence and helps guide your strategy.

Best Practices for Managing Your Facebook Pages

Here are some top tips for managing your Facebook presence with a manager account:

• Designate specific team members as admins, advertisers or analysts so everyone has clear responsibilities.
• Use the publishing tools to schedule posts in advance for multiple pages at once.
• Create reusable post templates that maintain consistent branding across pages.
• Set up ad campaigns promoting content across all your managed pages.
• Monitor your unified insights regularly to inform decisions about your Facebook strategy.

Pros and Cons of Facebook Manager Accounts

Facebook manager accounts offer valuable benefits but also have some downsides to consider:

Pros:

• Manage unlimited Facebook pages from one place
• Easily collaborate with team members
• View consolidated analytics and insights
• Save time switching between accounts
• Create centralized ad campaigns

Cons:

• More prone to being hacked than individual accounts
• Must comply with Facebook’s policies for business accounts
• Requires monitoring permissions and settings for users
• No personal use allowed – business only

Conclusion

Facebook manager accounts provide a powerful way for brands, businesses and social media managers to organize their Facebook presence. By connecting multiple Facebook pages and ad accounts under one centralized account, you can easily collaborate with others and streamline your Facebook management.

Just be sure to follow Facebook’s business policies, establish clear user roles, and continuously monitor your unified analytics. With the right setup, a Facebook manager account can take your brand’s Facebook presence to the next level!