Crossposting on Facebook allows you to share the same content across multiple Pages or Groups that you manage. This is useful for businesses, organizations, and public figures who have an official Page but also manage related Groups. Crossposting lets you easily distribute your content to your entire audience without having to post manually to each Page or Group.
When you establish a crossposting relationship between your Facebook Pages and Groups, new posts published to your connected Page will automatically be shared to the linked Groups as well. You can choose whether to allow commenting on the crossposted content and whether to display which Page the post originated from.
Here’s what you need to know to set up crossposting on Facebook:
Prerequisites for Crossposting
Before creating crossposting relationships, make sure:
- You are an admin of the Page you want to crosspost from
- You are also an admin of the Groups you want to crosspost to
- Your Page and Groups are all using the same Facebook Business Manager account
If you want to crosspost from your personal profile to a Group, you must be an admin of that Group. Facebook has introduced more restrictions on crossposting from personal profiles recently.
How to Turn On Crossposting
Enabling crossposting between your Facebook Page and Groups takes just a few steps:
- Go to your Facebook Page
- Click “Settings” in the top right
- Select “Crossposting”
- Toggle “Allow sharing from your Page to Groups” to ON
- Under “Group Settings”, click “Connect Groups”
- Select which Groups you want to share your Page posts to
- For each Group, choose sharing options like allowing comments and showing the post source
- Click “Done”
Once connected, new posts made directly to your Page will be crossposted to the selected Groups automatically.
Customizing Your Crossposting
When establishing crossposting, you have options to customize how content is shared to each Group:
Allow commenting
By default, commenting on crossposted posts is disabled in the Groups. Turn commenting ON to allow Group members to comment on the copied Page post within the Group.
Show post source
Enabling this will display which Page the post originated from above the content when crossposted in Groups. This provides transparency to Group members.
Only share published posts
With this ON, only posts that are actively published to your Page will be crossposted. Unpublished Page posts like scheduled, draft, or backdated posts will not crosspost.
Pin for 24 hours
Pinning the post keeps it pinned to the top of the Group for 24 hours so members see it first.
What Gets Crossposted from Pages
When crossposting is enabled from a Page, here are the types of content that will get shared to connected Groups:
- Text posts with photo/video
- Text posts without photo/video
- Posts with a single photo
- Photo albums
- Native videos
- YouTube/Vimeo video links
- Live broadcasts and replays
- Events
- Milestone posts
The following types of Page posts will NOT crosspost to Groups:
- Stories
- Jobs
- Ads
How to Crosspost from Groups to your Page
In addition to sharing Page posts to Groups, you can also crosspost content the other way – from your Groups to your Page. Here’s how to set it up:
- Go to your Facebook Group
- Click “Settings” in the top right
- Select “Crossposting”
- Toggle “Allow sharing from your group to pages” to ON
- Under “Page Settings”, click “Connect Pages”
- Choose which Pages you want to allow crossposting to
- Select sharing options for each Page
- Click “Done”
Now when you post directly to the Group, you’ll have the option to also share to your connected Pages at the same time.
Best Practices for Crossposting
Here are some tips for using crossposting effectively:
- Crosspost selectively – Don’t share every single post from your Page to Groups or vice versa. Only crosspost your best, most relevant content.
- Customize settings per Group – Take advantage of the sharing options you can set per Group like allow commenting, show source, etc.
- Monitor engagement – Keep an eye on how crossposted content performs in Groups vs. your Page in terms of reactions, comments, shares, etc.
- Avoid duplicate posting – If you already shared a post natively to a Group, don’t crosspost the same post from your Page again.
- Inform Group admins – Let any other admins of Groups you crosspost to know you’ve enabled crossposting so they are aware.
Troubleshooting Crossposting Issues
Sometimes crossposting can fail or content won’t copy over as expected. Here are some common issues and fixes:
Crossposted posts not appearing in Groups
This is likely because the “Only share published posts” setting is enabled. Try unchecking this in the Group crossposting settings. Unpublished drafts, scheduled, and backdated Page posts will then crosspost.
Unable to connect Groups for crossposting
You’ll need to make sure you are an admin of any Group you want to connect for crossposting. Your Page and Groups also must be associated with the same Facebook Business Manager account.
Crossposted posts get deleted from Groups
Another Group admin likely deleted the crossposted posts. Talk to the other admins about your crossposting setup and ask them not to remove these posts.
Content not crossposting correctly
Some types of posts with complex elements like multiple images or videos may not crosspost fully. Simpler text, photo and video posts tend to crosspost better.
Conclusion
Crossposting on Facebook is a simple yet powerful tool to expand your reach, engage more of your followers, and save time managing your social media presence. Implement it strategically between your official Pages and related Groups.
Analyze post performance in both destinations and fine-tune your crossposting approach over time. Effectively set up and managed, crossposting provides a major boost for any brand’s Facebook presence.