Converting your personal Facebook account to a Facebook Page for a business, organization, or public figure can be a great way to establish a professional presence on Facebook. Here are the steps to convert your account:
Check account eligibility
Before converting your account, make sure it meets Facebook’s eligibility requirements:
- The account must have been active for at least 30 days
- The account must have a profile photo and at least 100 friends
- The account cannot have been blocked from advertising in the last 3 months
- The account cannot have any active violations
If your account does not meet these requirements, you’ll need to build up your account before converting it to a Page.
Create your Page
Once your account is eligible, follow these steps:
- Go to facebook.com and log into your account
- Click “Create” at the top and select “Page” from the dropdown menu
- Select a category that best describes your business, organization, or public figure
- Fill out the required information for your Page, including name, category, description, and profile picture
- Agree to Facebook’s Terms of Service and click “Get Started”
Facebook will now create your new Page using the details you provided.
Invite friends to like your Page
To help get your new Page started, invite friends from your personal account to like and follow it:
- Go to your new Page
- Click “Invite” on the left sidebar
- Select friends to invite or type their names in the text box
- Customize the invitation message if desired
- Click “Send Invites” to send invites to your selected friends
Getting those initial likes and followers will help establish credibility for your new Page.
Add profile and cover images
Make your Page look polished and professional by adding a profile picture and cover image:
- Your profile picture appears next to your Page name – use your company logo or headshot
- The cover image appears at the top of your Page – use it to showcase your brand
- Images should be high resolution and must meet Facebook’s size requirements
Visually compelling images make a great first impression on visitors.
Customize your URL
Give your Page an easy to remember custom URL:
- Click “Settings” on your Page
- Select “Page Address” from the left sidebar
- Type in your desired URL – this will create a facebook.com/yourURL link
- Click “Create New Address”
A custom URL makes your Page link more professional and easier to promote.
Enhance your Page information
Add detailed information to your Page to give visitors a good overview of your business, organization, or public figure:
- Fill out your Description, Story, Mission, and General Info sections
- Add your website URL, phone number, email address, and location details
- Select your preferred messaging options
- Indicate if you offer services to users in additional languages
Providing accurate, thorough information builds credibility and makes it easier for people to learn about and contact you.
Invite people to manage your Page
Manage your new Page more easily by inviting other users as administrators or editors:
- Admins have full access and can add/remove other admins and editors
- Editors can create content and respond to users, but cannot change admin roles
- To invite, go to your Page Settings and select Page Roles
Having multiple admins and editors allows you to share the workload and manage your Page more efficiently.
Promote and advertise your Page
Get the word out about your new Page to drive more followers and engagement:
- Share your Page frequently from your personal profile to gain more organic reach
- Encourage current followers and customers to like, share, and engage with your Page
- Use Facebook ads to target your ideal audience – start with a small daily budget
- List your Page on your website and other marketing materials
Promoting your Page both on and off Facebook will help build your follower base.
Analyze your Facebook Insights
Use Facebook’s built-in analytics to track your Page’s performance:
- Go to your Page and click “Insights” in the top menu
- View data on your followers, reach, engagement, promotions, and audience
- Monitor trends over time and set goals for growth
- Use insights to shape your content strategy and improve engagement
Analyzing and learning from your Insights data will help you create an effective long-term strategy.
Post engaging content regularly
Post new content frequently to keep followers interested and engaged with your Page:
- Share content that aligns with your Page category and mission
- Use a mix of content types – status updates, photos, videos, links, events
- Respond to all user comments and messages in a timely manner
- Ask open-ended questions to prompt discussion
- Find the optimal posting frequency through testing
An active, engaging Page with fresh content stands a much better chance of attracting new followers.
Use Facebook apps and features
Take advantage of Facebook apps and features to enhance your Page:
- Use Messenger to enable direct communication with your followers
- Set up Live broadcasts to connect with followers in real time
- Enable Lead Ads to generate leads from your Page
- Sell products or services directly through a Shop section
- Curate content into Collections to showcase what you offer
The right apps and features can open up new ways to engage your audience and grow your presence.
Watch out for Facebook rule violations
Be sure to understand and follow Facebook’s rules for Pages to avoid issues:
- Don’t post misleading, false, or illegal content
- Don’t use your Page to spam people or post clickbait
- Don’t buy likes or followers from third-party services
- Don’t promote illegal products or services
- Don’t share content you don’t have the rights to use
Acting in good faith and addressing any mistakes will keep your Page in good standing.
Conclusion
Converting your personal Facebook profile into a Page takes some effort upfront, but provides a powerful platform to establish and grow your business, organization, or public figure brand. Focus on creating quality content, engaging your audience, analyzing your performance, and taking advantage of Facebook’s tools to connect with more people. With an effective long-term strategy, your new Facebook Page can become a cornerstone of your online presence.