The About section on your Facebook business page allows you to share key details about your company with people who visit your page. This includes information like a business description, contact info, website, hours of operation and more. Having an informative About section is important for giving people the right impression of your business and helping them learn what you’re all about.
If you need to make updates to the About section for your Facebook business page, the process is pretty straightforward. In this article, we’ll walk through the steps for changing your About info on both desktop and mobile. We’ll also provide some tips for optimizing this section to properly represent your brand and attract more customers.
How to Edit the About Section on Desktop
Here are the steps for changing your About info on the desktop version of Facebook:
Step 1: Go to your Facebook Page
– Pull up the Facebook business page you want to edit. Make sure you are logged in to the account that is set as the admin for this Page.
– You can find your business Page by clicking “Pages” in the left menu on desktop. This will show you a list of all Pages managed by your account.
Step 2: Click “About”
– From your business Page, click on the “About” tab at the top below your cover photo. This will open the About section.
Step 3: Click “Edit Page Info”
– On the right side of the About section, click the “Edit Page Info” button. This will open the editable fields for your About content.
Step 4: Edit the About Info
– You can now edit the various fields in the About section for your Page:
– Description – This is the overview blurb that summarizes what your business does. You have a 155 character limit.
– Long Description – This is an extended description that appears below the short one. No character limit.
– Page Web Address – Your website URL that clicks through from your Facebook page.
– Category – The industry or category that best describes your business.
– Subcategory – A more specific subgroup within your broader industry or category.
– Hours – List the hours your business is open.
– Phone – Your business’s primary phone number.
– Street Address – Your physical street address.
– City – The city your business is located in.
– Zip Code – The ZIP code for your business address.
– By editing these fields you can completely customize the About section with details relevant to your company. The long description field gives you room to provide an in-depth overview of your business.
Step 5: Click “Save Changes”
– Once you have finished updating the About content, click “Save Changes” at the bottom to publish your new info.
– The edited About section will now be live on your Page for visitors to see.
How to Edit the About Section on Mobile
You can also edit your Facebook business Page’s About section right from the mobile app. Here is how:
Step 1: Open the Facebook App
– Launch the Facebook app on your mobile device and log in to your account.
Step 2: Go to Your Page
– Tap the “Pages” tab from the menu at the bottom. This will bring up your list of Pages.
– Tap on the Page you want to edit the About section for.
Step 3: Tap “About”
– From your Page, tap on “About” below your cover photo. This will open the About section.
Step 4: Tap “Edit Page Info”
– Tap the pencil icon in the top right corner. This will put the About section into edit mode.
Step 5: Edit the Fields
– You can now update all of the fields in the About section like description, hours, contact info and more.
– Scroll down and tap “Save” when you are done making changes.
Tips for Optimizing Your Facebook About Section
Here are some tips to help optimize your Facebook business Page’s About section:
Fill out all fields
Don’t leave any blank – the more info the better. This builds credibility and trust.
Keep it concise
Get to the point quickly. Cover just the key details people need to know.
Include keywords
Work in relevant words people may search to find your business. This helps with SEO.
Add links
Include hyperlinks to your website, booking pages or contact forms. Make them clickable.
Use bullet points
Break up blocks of text with bullet points. Easier to scan and digest.
Describe what makes you unique
Explain what sets you apart from competitors. Highlight your competitive advantage.
Update regularly
Keep your About section current by editing it whenever business details change.
Proofread
Double check for typos, grammar errors or inconsistencies before publishing changes.
Add visuals
Include photos, videos or graphics to make your About section more engaging.
Use analytics
Check Page Insights to see how people interact with your About content. Tweak as needed.
About Section Examples
Here are a couple of example About sections from real Facebook business Pages to illustrate best practices:
Burt’s Bees
Burt’s Bees provides a concise overview of what they offer, their founding story, company values and a link to shop products – all formatted in an easy-to-read bullet point list.
Warby Parker
Warby Parker highlights their key features and offerings in paragraph format and uses icons to visualize information like their headquarters location, founding year and contact email.
Common About Section FAQs
Here are answers to some frequently asked questions about Facebook business Page About sections:
How do I add more fields to the About section?
You are limited to the default fields Facebook provides. There is no way to add custom fields unless Facebook rolls out this feature.
Can I rearrange the order of fields in About?
No, the fields are in a fixed order set by Facebook. You cannot customize the order or layout.
Is there a character limit for the Description field?
Yes, you have a limit of 155 characters for the short Description field. The Long Description has no limit.
Can I use formatting like bold or bullet points in About fields?
No, plain text formatting only. You cannot add things like bullet points, bolding, or italics in the About fields.
What happens if I leave the About section blank?
This will look incomplete and unprofessional.Aim to fill out as many fields as possible so customers can learn about your business.
How often should I update the About content?
Review it regularly and update anytime important business details like hours or address change. Also update if you launch new products or services.
Conclusion
Your Facebook Page’s About section gives you a chance to tell potential customers who you are and what your business does. Make sure it accurately represents your brand and provides all the necessary contact info, description, hours and other details to give people the right impression.
Keep your About content up-to-date by following the steps above to easily edit it right from desktop or mobile. The more informative your About section, the better the results you will see. Use it to build trust, highlight what makes you unique and convince visitors to patronize your business.
Additional Resources
– Facebook Business Help Center: https://www.facebook.com/business/help
– Facebook for Business Best Practices: https://www.facebook.com/business/marketing/facebook-for-business-best-practices
– How to Optimize Your Facebook Business Page: https://sproutsocial.com/insights/facebook-business-page-optimization/
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