How do I change my Facebook page URL and replace it?

Changing your Facebook page URL can be a great way to enhance your online presence and branding. Your page’s URL acts as the web address that people type in to access your page. Having a customized, memorable URL makes it easier for people to find and remember your page.

Facebook allows page admins to change their page’s URL once for free. After that initial change, you need to pay $200 to change it again. So it’s important to pick a URL you’re happy with and will stick with for a while.

Here are some tips on how to change your Facebook page URL successfully:

Should I change my Facebook page URL?

Here are some reasons why you may want to change your Facebook page URL:

Your current URL is too long or confusing
You want to use keywords related to your business in the URL

You rebranded your business and need the URL to match
Your business name changed
You want the URL to be more memorable

A customized URL that’s short and memorable makes your page easier to find, share, and remember. It looks more professional than the default Facebook URL format. Potential customers are more likely to engage with a business that has an established, branded URL.

Things to know before changing your URL

Here are some things to keep in mind before changing your Facebook page URL:

You only get one free URL change – additional changes cost $200 each

Your old URL will no longer work after changing it
The new URL needs to be available – Facebook will let you know if your desired URL is taken
All existing links to your old URL will break and need to be updated

It can take up to 48 hours for the new URL to update across Facebook
You cannot change URLs back to a previous one

Make sure your new URL aligns with your long-term business goals since it will be difficult to change again later. Also be prepared to update your website, marketing materials, and anywhere else with links directing to your Facebook page.

Step-by-step guide to changing your Facebook page URL

Here is a step-by-step walkthrough on how to change your Facebook page URL:

Go to your Facebook page and click “Settings” in the top navigation bar
Select “Page Info” in the left column

Click the blue pencil icon next to your Page’s current URL
Type your new desired page URL – try to keep it short and memorable
Click the blue “Check Availability” button

If your new URL is available, click “Save Changes” to confirm
A notification will confirm the URL change has been initiated
The change can take up to 48 hours to fully take effect across Facebook

And that’s it – your Facebook page URL will now permanently redirect to the new address.

Best practices for your new Facebook page URL

Here are some tips for choosing the best URL for your Facebook page:

Keep it short and memorable

Use your business name or important keywords
Avoid strange abbreviations or hyphenated words
Make it match your website domain and other social media URLs if possible

Consider numbering pages if you manage multiple locations
Make sure it aligns with your overall branding

Your new URL should clearly convey your business or brand identity at a glance. Steer clear of overly long or complex URLs that are difficult to remember.

Updating your website, links, and materials with your new URL

Once you change your Facebook page URL, any existing links directing to your old URL will break. Here are some places that may need to be updated:

Your website navigation and footer Facebook links
Contact page with Facebook links

Blog posts or articles linking to your Facebook page
Email signatures or marketing materials with Facebook links
Any Facebook page username mentions directing to the old URL

You’ll want to update all these materials as soon as possible to start directing traffic to your new URL. Use the Facebook Page Plugin or Page Shortcut Plugin to auto-update any website links.

Also let your audience know about the change by posting on your page. Let website visitors know by adding a temporary redirect message on old Facebook link locations.

Troubleshooting issues with your new URL

Here are some steps to try if you run into issues after changing your Facebook page URL:

Wait 48 hours – Give Facebook time to fully rollout the URL change
Clear browser caches – Try clearing your browser history and cache
Test different devices – The new URL may update faster on some devices

Check for conflicting URLs – Ensure you don’t have pages with duplicate URLs
Contact Facebook support – If issues persist longer than 48 hours, contact Facebook

Be patient as the URL change rolls out across Facebook. Contact Facebook support if you still have issues accessing the new URL after a couple days.

Redirecting your old Facebook page URL

If you want to redirect your old Facebook page URL to your updated URL, here are a couple options:

Use a Facebook URL Redirect

Facebook allows you to set up a temporary URL redirect when you change page URLs:

Go to your page’s Settings > General

Under “Rename Your Page”, click “Add Redirect”
Enter your old page URL
Set redirect duration – 30, 60, or 90 days

Click “Add Redirect” to confirm

This will redirect your old URL to the new one for the selected time period.

Use a 301 Redirect on Your Website

If you want a permanent redirect, use a 301 redirect on your website linking the old Facebook URL to the new one.

Here is sample 301 redirect HTML code:

Old Facebook URL	https://facebook.com/oldpage
New Facebook URL	https://facebook.com/newpage

Add this redirect code to any webpages still linking to your old Facebook URL.

Conclusion

Changing your Facebook page URL can maximize your online visibility and branding. Just be sure to pick a new URL strategically, update all affected links, and redirect your old URL for a seamless transition.

With a customized, professional URL that best represents your business, it will be easier for your audience to find and engage with your Facebook page long into the future.