Starting a new business is an exciting time, but letting people know about your company can be challenging, especially on a platform like Facebook where you’re competing against millions of other users and ads. The key is to be strategic, provide value to your audience, and leverage Facebook’s various features to get the word out about your new venture.
Define Your Target Audience
Before you start posting, think about who you want to reach with your Facebook announcements. Ideal customers, local community members, industry connections, friends and family? Outline the key demographics like location, age range, interests, and pain points. This will allow you to tailor content accordingly and choose relevant Facebook groups and pages for engagement.
Create a Company Page
Every business needs a Facebook Page separate from your personal profile. This gives your business an official presence on Facebook that’s public and visible. Include important details like your website URL, contact info, business hours, and story. Add profile and cover images that represent your brand. Invite friends to like and follow your Page to help get it up and running.
Leverage Existing Connections
Make personal announcements about your new business via your own Facebook profile at first. Share the news in relevant Facebook groups you’re a member of and with friends who you think would be interested. Ask connections to like your new Facebook Page and spread the word. This provides social proof and credibility early on.
Run a Facebook Ad Campaign
Once your Page has some likes and content, invest in Facebook Ads to increase your reach. Target your ideal demographics and locations. Drive traffic to your Page and website to collect followers and email subscribers. Promote grand opening events or special deals. Facebook Ads allow you to get very specific with targeting and tracking conversions.
Share Value-Driven Content
Post regularly on your Facebook Page to provide value and build community, not just promotions. Share industry news and trends, videos, behind-the-scenes photos, live streams, Q&As, etc. Engage followers in the comments. Don’t make it all about you. Establish your expertise and trustworthiness.
Collaborate with Industry Peers
Partner with relevant local businesses or brands in your industry to co-create content and cross-promote. For example, co-host a Facebook Live, post on each other’s Pages, or create a Facebook event together. This can expose you to each other’s audiences in an authentic way.
Use Facebook Events
Creating Facebook Events is an impactful way to get the word out about your new business. Promote your grand opening, workshops, product launches, sales, etc. Encourage people to invite friends. Share updates and photos from the event after. Events show up in local event listings and News Feeds.
Join and Engage in Local Facebook Groups
Search for and join hyperlocal Facebook Groups related to your city, neighborhood, or target audience. Read the rules before participating and provide value. Share news about your business, coupons, or event details. Offer helpful information and resources when possible. This establishes you as a community member.
Use Facebook Live Video
Live video can help boost engagement and preview your new business. Give live tours showing your location, products, services, etc. Share tips or host Q&As with your industry expertise. Collaborate with others through interviews or panels. Promote your live videos through ads or organic Facebook posts.
Run Facebook Contests or Giveaways
Contests are a tried and true tactic to quickly gain followers, engagement, email subscribers, and spread brand awareness. Offer giveaways like your products/services, gift cards, swag, etc. Ask people to like your Page, share, comment or submit contact info to enter. Promote the contest through ads too.
Use Hashtags Strategically
Include relevant hashtags in your Facebook captions, posts and ads to reach people interested in those topics beyond just your own followers. For example, use your city name, industry hashtags, event names, etc. Click on desired hashtags yourself to see what’s trending and popular to use.
Advertise on Your Local Facebook Buy/Sell Group
Most areas have hyperlocal Facebook Buy/Sell Groups to market goods and services to your neighbors. Groups dedicated to sales, housing, jobs, recommendations, etc. are great for sharing your new business announcement repeatedly. Follow each group’s rules for frequency when posting.
Advertise on Facebook Marketplace
If you have an ecommerce business, make use of Facebook Marketplace to list your products for local pickup or shipping. This can get your products in front of tons of buyers in your area. Offer special discounts only for Marketplace customers to attract business.
Share User-Generated Content
Ask happy new customers to share their experiences with your business on their own Facebook profiles and tag your Page. When they post reviews, photos, videos mentioning your business, politely ask if you can re-share their user-generated content. This shows you’re establishing a loyal customer base.
Collaborate with Influencers or Brand Ambassadors
Partner with relevant bloggers, companies or influencers in your industry who align with your brand values. See if they would be willing to help announce your new business through posts, stories, or live videos in exchange for free products/services. Make sure to over deliver on your end of the bargain.
Follow Facebook’s Guidelines
Make sure to fully read and understand Facebook’s Terms of Service, Community Standards and Commercial Policies regarding what is and isn’t allowed when promoting your business. Follow their best practices around sharing news, branded content, influencer marketing, etc. or risk having your Page shut down.
Focus on Organic and Paid Strategies Together
Don’t rely on only paid Facebook tactics or only organic to get the word out. Use a combination of Facebook ads along with engaging organic content, conversations, and valuable groups/pages. Promote your organic activity with ads and promote your ads with organic. This ensures greater visibility.
Track Performance and Optimize
Analyze your Facebook announcements and ads to see what content, targeting, times, etc perform best. Double down on what works and eliminate what doesn’t. Be flexible and adapt as you learn more. Set goals for conversions or KPIs and monitor how your strategies are working to drive growth.
Conclusion
Announcing a new business on Facebook takes creativity, persistence and consistency. Focus on serving your audience, establishing your expertise, and providing true value. Leverage Facebook features strategically, target your promotions carefully, and track your performance. With a thoughtful and patient approach, your Facebook presence can help drive real business results and community connections.
| Network | Users | Demographics |
|---|---|---|
| 2.8 billion | All ages, worldwide | |
| 1 billion | Majority under 40 years old | |
| 500 million | Younger, news/politics focused | |
| 774 million | Professionals, B2B focused | |
| 476 million | Mostly women, creative hobbyists | |
| Snapchat | 547 million | Majority under 30 years old |
| YouTube | 2.2 billion | All ages, worldwide |
When determining where to announce your new business online, it’s important to consider each platform’s number of users and primary demographics. Facebook reigns supreme in terms of total users and allows you to target all ages and locations. Instagram skews younger but is rapidly growing. Twitter has fewer total users but can be influential. LinkedIn is best for B2B. Pinterest attracts more women interested in hobbies. Snapchat is popular with a younger crowd. YouTube offers massive reach with video. Review your target audience and goals, then develop a cross-channel strategy.
Tools to Create Social Media Graphics
| Tool | Key Features |
|---|---|
| Canva | Intuitive graphic design, tons of templates and fonts, photo editor |
| Crello | Animated graphic templates for social posts and video |
| Adobe Spark | Templates for social posts, web pages, graphics, animated videos |
| Figma | Advanced but user-friendly graphic design and prototyping tool |
| Snappa | Drag-and-drop graphic creation, templates for blogs/social media |
| PicMonkey | Photo editing features, design templates, graphics for social |
When creating visual branded content to announce and promote your new business on social media, use one of these intuitive yet powerful graphic design tools. They provide tons of professional templates, photo editing capabilities, effects and fonts to quickly create stunning graphics, posts, ads and more.
Types of Facebook Ads
- Photo Ads – Share visual branded content
- Video Ads – Showcase products, services or company in-action through video
- Carousel Ads – Highlight multiple products, images, or testimonials in one ad
- Slideshow Ads – Add movement and visual interest to image content
- Stories Ads – Full screen vertical video ads shown between Stories
- Messenger Ads – Sponsored messages in the Facebook Messenger app
- Dynamic Ads – Automatically promote relevant products to each user
- Lead Ads – Drive conversions by collecting contact info like emails
Facebook offers a range of customizable ad formats to promote your new business effectively. Test different ad types – like photo, video, carousel, Stories, and lead ads – to determine what content best engages your target audience and achieves your campaign goals.
Facebook Analytics Metrics
- Page Views – How many times your Page was viewed
- Post Reach – How many unique users saw your post
- Engagement – Likes, comments, shares, clicks
- Followers – How many new Page followers you gained
- Leads/Conversions – Email sign-ups, purchases, etc.
- Impressions – How many times your ads were on screen
- Clicks – How many clicked on your ads
- CTR – Click-through-rate on ads
- CPC – Cost-per-click of ads
- CPM – Cost-per-1,000 impressions of ads
These are some of the most important Facebook metrics to track the performance of your Page and ads announcing your new business. Monitor them regularly to see what content and strategies are working and optimize accordingly.
Facebook Post Ideas for New Businesses
- Photos and info about owners/founders
- Behind-the-scenes company culture pics and videos
- Pictures of your location, office, store, etc
- Images or videos showcasing your products/services
- Announcements of new product/service launches
- Grand opening date, event details
- Industry news and trends relevant to your audience
- Spotlights on loyal customers or brand ambassadors
- User-generated content like reviews, testimonials, engagement photos
- FAQs, tips, how-tos, tutorials related to your business
- CEO or founder Q&As or AMAs
- Contests, sweepstakes, promotions, sales
- Influencer collaborations or co-created content
Brainstorm engaging organic content ideas like these to fill your Facebook Page and feed as a new business. Offer a mix of promotional messages, value-driven education, visual media, interacting with followers, and showing company culture. Provide variety to keep followers interested.
Facebook Tools
- Facebook Business Suite – Manage Pages, ad accounts, and analytics
- Facebook Creator Studio – Publish and schedule posts plus analyze performance
- Facebook Ad Manager – Create and run advertising campaigns
- Facebook Ad Library – View ads from businesses and organizations
- Facebook Local – Connect with nearby followers and promote in-store offerings
- Facebook Blueprint – Free e-learning courses for Facebook business skills
Leverage these key Facebook tools to streamline managing your business Page, posting, advertising, engaging local followers, gaining insights, and learning best practices. Familiarize yourself with the various options to promote your brand effectively.
Common Facebook Marketing Mistakes to Avoid
When announcing a new business on Facebook, sidestep these common pitfalls:
- Spamming groups or friends’ feeds with relentless promotions
- Using fake accounts or engagement tactics that violate Facebook’s terms
- Paying for followers or likes from third-party sites
- Impersonal stock posts that aren’t tailored to your audience
- Overly self-promotional content that isn’t valuable
- Badly targeted ads wasting budget on irrelevant users
- Not optimizing ads for the goal of your campaign
- Scheduling too many posts to the point of overwhelming followers
- Ignoring comments and messages instead of engaging
- Not tracking analytics to determine what works
Steer clear of tactics that look fake or spammy which can backfire and damage your brand reputation. Be authentic, provide real value, focus on quality engagement, and constantly refine your approach using data-driven insights.
Tips for Facebook Marketing Success
Follow these tips to ensure your Facebook strategy is effective:
- Show your brand personality and story
- Respond to all comments and messages
- Post consistently but not excessively
- Experiment with different content formats
- Use high-quality visuals with text
- Collaborate with other brands and influencers
- Interact authentically with other Pages and Groups
- Run both organic and paid strategies together
- Stay on top of Facebook algorithm changes
- Track analytics and double down on what works
The more value you can provide in an authentic, engaging way while optimizing efforts based on performance data, the more successful your Facebook presence will become.
Conclusion
Launching a business is thrilling but spreading the word can be challenging. Facebook’s tools and extensive user base can dramatically amplify your announcements and brand when leveraged strategically. Define your target audience, create a business Page, leverage existing connections, run ads, share value-driven updates consistently, and track your performance. Stay patient, provide real value beyond promotion, and refine your approach based on data. With a thoughtful, authentic Facebook strategy tailored to your goals, you can build genuine engagement and brand awareness.