Integrating PayPal with your Shopify store allows customers to easily checkout using their PayPal account. This can help increase conversion rates by giving customers a familiar and trusted payment option.
Adding PayPal to your Shopify store also enables you to accept payments through Facebook Shops. Facebook Shops allows merchants to easily create digital storefronts on Facebook and Instagram to showcase and sell products. By connecting your Shopify store to Facebook Shops, customers can checkout your products directly within Facebook and Instagram using PayPal or other payment methods you offer.
In this comprehensive guide, we’ll walk through how to integrate PayPal with your Shopify store in just a few steps. We’ll also cover how to enable PayPal payments in Facebook Shops once connected.
Benefits of Adding PayPal to Shopify
Here are some of the top benefits of accepting PayPal in your Shopify store:
– Increased sales and conversion rates – PayPal is trusted by millions globally. Providing PayPal as a payment method can help put customers at ease and increase checkout completion.
– Accept payments from over 340 million active PayPal users – Expand your customer base by enabling payments from the pool of hundreds of millions of PayPal accounts.
– Seamless checkout experience – Customers can securely checkout with a few clicks using their PayPal login, without having to re-enter payment and shipping details.
– Buyer and seller protection – PayPal provides protection for both buyers and sellers on eligible purchases and claims. This gives customers peace of mind.
– Accept payments from over 200 markets – PayPal allows you to easily accept international payments by expanding your reach to over 200 markets.
– Facebook Shops integration – Connecting PayPal enables you to accept PayPal payments through your Facebook and Instagram storefronts.
– Mobile optimized – PayPal offers a mobile-friendly checkout solution for the over 70% of traffic that comes from mobile devices.
Clearly, integrating PayPal provides significant benefits for Shopify stores looking to boost sales and enhance the checkout experience.
Requirements for Adding PayPal to Shopify
To integrate PayPal with Shopify, there are a couple requirements you need:
– Shopify store – You’ll first need an active Shopify store and account. Shopify offers a 14-day free trial to create your online store.
– PayPal business account – To accept payments, you’ll need a PayPal business account. PayPal offers free signup for standard business accounts to get you started.
– PayPal payments plugin – This plugin will enable PayPal integration on your Shopify store. Shopify offers a free PayPal plugin to connect your accounts.
As long as you have a Shopify store setup and PayPal business account, you can quickly integrate PayPal using the official Shopify PayPal plugin.
We’ll next go over how to install and configure the plugin to activate PayPal.
How to Add PayPal to Your Shopify Store
Follow these steps to integrate PayPal checkout in your Shopify store:
1. Install the PayPal plugin
2. Connect your PayPal account
3. Configure checkout settings
4. Enable PayPal checkout
Step 1: Install the PayPal plugin
First, you’ll need to install the PayPal powered by Braintree plugin from the Shopify App Store:
1. Log in to your Shopify admin and navigate to Apps > Visit the Shopify App Store.
2. Search for “PayPal” and locate the PayPal powered by Braintree app.
3. Click Install App to add the plugin to your Shopify store.
Installing the plugin is quick and free. Now we’re ready to connect our PayPal account next.
Step 2: Connect your PayPal account
Once installed, you can connect your PayPal account within the plugin settings:
1. Go to Apps > Payments > PayPal powered by Braintree.
2. Click Connect your PayPal account.
3. Enter your PayPal business account email and click Continue.
4. Log in to your PayPal account when prompted to authorize the connection.
The accounts will now be linked, allowing transactions to process through PayPal.
Step 3: Configure checkout settings
Within the PayPal plugin settings, you can configure options for the checkout experience:
– **Enable PayPal Credit** – Offers financing installments for PayPal purchases over $99.
– **Show shipping address** – Displays address fields on PayPal checkout. Disable to skip address collection.
– **Enable secure payment buttons** – Provides a checkout button to finalize orders. Usually enabled.
– **Automatic capture method** – Choose to automatically capture funds or manually capture later.
Adjust these to create the optimal PayPal checkout on your Shopify store.
Step 4: Enable PayPal checkout
Finally, you can activate PayPal on your payment settings:
1. Go to Settings > Payments
2. Check the box next to PayPal powered by Braintree to enable it.
3. Click Save to confirm the changes.
PayPal is now active as a payment option on your Shopify checkout!
You’re all set to start accepting PayPal payments from your customers. The integrated checkout will provide a quick and familiar payment method to boost conversions.
How to Add PayPal to Facebook Shop
Once you have PayPal enabled on your Shopify store, you can also activate PayPal payments for Facebook Shop.
Here is how to connect PayPal to Facebook Shop:
1. Enable Facebook Shop on your Shopify store.
2. Go to Settings > Sales channels > Facebook.
3. Click Connect your Facebook account.
4. Log in and authorize the connection to Facebook.
5. Go to Settings > Payments in Shopify.
6. Select PayPal powered by Braintree.
7. Click Enable for in-store checkout to activate for Facebook Shop.
With PayPal enabled for checkout, your customers can now use their PayPal balance, bank account or debit/credit cards to pay when shopping your Facebook storefront.
PayPal will appear alongside your other payment options. Customers will appreciate having the flexibility to pay how they prefer.
Tips for Increasing PayPal Sales
To encourage more customers to use PayPal at checkout, here are some tips:
– Prominently display PayPal as a payment option throughout the checkout process.
– Consider offering a small discount for paying with PayPal to incentivize its use.
– Have clear Messaging that PayPal is accepted during the checkout process.
– Use PayPal’s logos and branding to highlight that it’s accepted.
– Promote PayPal acceptance in your store policies, social media, and other channels.
– Offer customized checkout buttons to enable PayPal Express one-click purchases.
– Suggest PayPal for quick payment on mobile checkouts.
Drawing attention to PayPal availability will reassure customers and boost your PayPal transactions.
Troubleshooting PayPal Integration Issues
If you run into any problems getting PayPal setup on Shopify, here are some troubleshooting tips:
– Confirm PayPal account is verified and in good standing – Log in to PayPal to check for any required actions.
– Double check connection settings – Go through the plugin setup again and retry connecting accounts.
– Check server or site errors – An app, DNS, or server issue can prevent API connections.
– Reinstall the PayPal app – Remove and reinstall the latest version of the plugin.
– Clear browser cookies and cache – Try in a private browsing window and clear your history/data.
– Confirm payment settings enable PayPal – PayPal should be checked under accepted payments.
– Contact Shopify and/or PayPal support – Get help diagnosing any persistent connection issues.
– Try an alternate integration app – Apps like PayPal Checkout provide direct integration options.
With a few troubleshooting steps, you should be able to get PayPal working properly on your Shopify store for seamless checkouts.
Conclusion
Integrating PayPal into your Shopify store is straightforward with the PayPal payments plugin. The integration provides the benefits of increased sales, an improved checkout experience, and the ability to sell through Facebook Shops.
By walking through connecting your PayPal account, configuring settings, and activating PayPal on your payment methods, you can have it up and running quickly. Keep these tips in mind for driving more PayPal purchases among your customers. Reach out to support if you have any trouble getting set up.
With PayPal and Shopify working together, you’ll be equipped to scale your ecommerce business and accept payments however your customers prefer to pay.