Adding multiple links to a Facebook ad is a great way to provide more options and information to potential customers. This allows you to showcase various products, landing pages, or external websites that may be relevant to your target audience. While Facebook ads only allow one main ad link, there are a few workarounds that enable you to include multiple clickable links in the ad copy and creative.
Use a link shortener or click-tracking service
One of the easiest ways to include multiple links is to use a URL shortener like Bitly or Rebrandly. These services allow you to customize a short link that redirects to your main ad landing page. You can then add this shortened link in the main ad URL field in Facebook.
In the ad copy and creative, you can include links to other pages on your website or external sites using the full original URLs. When users click on those links, they’ll first be redirected through your shortened main ad link and then on to the secondary link. This allows you to track clicks and traffic from your Facebook ad before users reach the secondary destinations.
Pros of using link shorteners:
- Lets you track clicks and traffic to secondary links.
- Shortened main link keeps character count low.
- Easy to implement with existing links.
Cons of using link shorteners:
- Redirect creates extra step before user reaches destination.
- Need to maintain shortened links over time.
- Limits data collected in Facebook Analytics.
Use Facebook link ads
Facebook rolled out link ads in 2020, which allow you to include multiple links in the ad creative itself. This bypass the one link limit and lets you showcase several CTA buttons that link directly to different landing pages or websites.
To create a link ad:
- Select the Link Ad format when setting up the ad.
- Upload your creative with multiple clickable buttons or links built in.
- Enter the URLs for each link in the link insertion tool.
- Preview and launch the ad as normal with the links embedded.
Pros of Facebook link ads:
- Direct CTAs with multiple customizable links.
- Track clicks and landing page views for each link.
- No redirects – sends users directly to destinations.
Cons of Facebook link ads:
- Only available on the Facebook app and Audience Network.
- Require more complex creative.
- Not optimized for desktop viewing.
Use a multi-link manager app
Apps like MGID and Multilinkr integrate with Facebook to allow including multiple links in your ad posts. You insert a main script or pixel from the app into your Facebook page. When you create an ad, you add links within the app interface and then pull them into the post.
The app automatically converts the links into shortened URLs or overlays the creative with clickable buttons. This avoids going over Facebook’s character limits. When users click the links, the app manages and tracks where they go.
Pros of using multi-link apps:
- Add unlimited links within the ad copy.
- Manage and track links from a central dashboard.
- Work across Facebook, Instagram, and other channels.
Cons of using multi-link apps:
- Require integration with your Facebook account.
- Monthly subscription fees may apply.
- Alternative tracking and analytics from Facebook.
Leverage video descriptions and captions
If you are running video ads, you can add clickable links in the video description and captions. While these text areas have limited space, you can include a few sentences with hyperlinks to other landing pages or products.
Users on mobile or desktop can click the links without leaving the video interface. However, keep in mind that many users may miss these hidden links if they aren’t prominently mentioned in the video content itself.
Pros of using video descriptions and captions:
- Seamless experience for users.
- Good for non-intrusive secondary links.
- Built into the Facebook video ad platform.
Cons of using video descriptions and captions:
- Very limited space for copy and links.
- Links can be easily missed by users.
- More difficult to direct traffic and clicks.
Include links in the image or lead form
For image ads, you can include clickable buttons and links directly within the creative itself. Using overlays, logos that act as buttons, or call-to-action text with hyperlinks, you can build multiple clicks into a single image. This approach avoids restrictive character limits.
Similarly, lead generation ads allow including links in the lead form that users fill out. You can link the form header, various form fields, or the submit button to different destinations.
Pros of using links in images or forms:
- Present links clearly in the visual creative.
- Bypass copy restrictions.
- Good for well-defined CTAs and destinations.
Cons of using links in images or forms:
- Requires design work and technical setup.
- Only clickable on desktop, not mobile.
- Limits the types of creatives.
Use a multi-step Facebook lead ad
Facebook lead ads allow marketers to create multi-step ad funnels to guide users through an application or lead gen process. You can define various screens and steps with their own links, tailored to that stage of the funnel.
For example, your first lead ad screen may collect contact information then link to a secondary screen with a demo video and pricing page before linking to the final application form. This allows multiple touchpoints with custom links.
Pros of multi-step Facebook lead ads:
- Create a full-funnel experience within the ad unit.
- Include links relevant to each funnel stage.
- Collect more in-depth lead data.
Cons of multi-step Facebook lead ads:
- Complex setup in Facebook Ads Manager.
- Higher abandonment across multiple screens.
- Higher cost per lead generated.
Insert links into the page post content
Rather than linking from the ad itself, you can create posts on your Facebook Page that contain multiple links as part of the post content. Then, have your Facebook ad link to that Page post.
This takes users to your Page where they can click through the various links and resources mentioned in that post. You get the benefits of expanded link opportunities via your Page without limiting the options in the initial ad.
Pros of linking to page posts:
- Bypass the one link limit per ad.
- Drive traffic to your Facebook Page.
- Lower cost than driving users directly to destination sites.
Cons of linking to page posts:
- Two-step process before reaching destination sites.
- Less control over user experience.
- Harder to track secondary link performance.
Use a landing page with integrated links
A final option is sending all ad traffic to an intermediate landing page that contains multiple outbound links. You’d host this on your website and link the ad to that landing page URL.
This technique gives you full control over the design, copy, and links on the landing page while still capitalizing on the Facebook ad targeting and placement.
Pros of using a landing page:
- Full control over links and layout.
- Can test different landing pages.
- Centralize your ad reporting and analytics.
Cons of using a landing page:
- Requires added click to reach final destination.
- Need to build and host landing pages.
- Split performance data across domains.
Conclusion
In summary, there are a number of effective techniques to incorporate multiple links within your Facebook ad campaigns. The right approach depends on your objectives, resources, and technical capabilities.
Methods like using link shorteners, link ads, or multi-link apps provide the most direct experience for driving clicks. But they require more ongoing management and optimization outside Facebook.
Linking to Facebook page posts or hosted landing pages enables you to bypass single-link limitations at the cost of an extra click and split data. Testing different options will reveal the best solution for your unique situation.
Just keep in mind that overly promotional posts with excessive links may hurt your organic reach and be seen as spammy by Facebook. Maintain a good balance of value for your audience while still accomplishing your campaign goals.