Messenger is Facebook’s instant messaging service that allows you to communicate directly with your customers. Adding Messenger to your Facebook Page gives customers a quick and easy way to get in touch with your business.
When someone messages your Page, it will send a notification to your Facebook account and/or the accounts of anyone else set up to receive messages. You can respond right away from your phone or computer. Messenger can help you provide excellent customer service and build relationships with your followers.
In this article, we’ll walk through everything you need to know to add and set up Messenger for your Facebook Page, including:
- Enabling Messenger for your Page
- Setting up messaging notifications
- Configuring auto-reply messages
- Managing admins who can access messages
- Using Messenger on mobile
- Interacting and conversing with customers
- Messenger best practices
Adding Messenger to your Facebook Page is simple and only takes a couple of minutes. Let’s get started!
Enabling Messenger for Your Page
The first step is to enable Messenger for your Facebook Page. Here’s how to do it:
1. Go to your Facebook Page and click “Settings” in the top right.
2. On the left sidebar, click “Messaging”.
3. Toggle “Messages” to on (blue).
4. Click “Get Started” and confirm turning on messaging.
Once enabled, people will see the “Send Message” button on your Page. They can start conversations with your Page that will be delivered to your Messenger inbox.
You’ve now successfully activated Messenger for your Facebook Page. But there are additional settings you should configure before starting to chat with customers.
Setting Up Notifications
To reply to messages in a timely manner, you need to get notified when new messages come in. There are a couple ways to set up notifications:
– **Mobile push notifications** – Get alerts on your phone when your Page receives new messages. Open the Facebook app, go to your Page, and turn on “Get Notifications”.
– **Email notifications** – Get email alerts when your Page receives messages. Go to “Settings” > “Messaging” and toggle on “Email Notifications”.
– **Facebook messaging alerts** – Get a notification within Facebook Messenger when your Page receives a new message. Go to your Messenger inbox and click your profile picture > “Turn On Notifications For…” > select your Page.
Configure notifications using the channels that work best for you. This way you can respond to customers in a timely and efficient manner.
Setting Up Auto-Reply Messages
You can set up automatic welcome or away messages for your Facebook Page. Here’s how:
1. Go to your Page and click “Settings”.
2. Select “Messaging”.
3. Scroll down to “Message Auto-Replies”.
4. Toggle on auto-replies and customize your messages.
Some tips for auto-replies:
– Set a friendly welcome message to greet new message senders. Thank them for getting in touch and set expectations for response times.
– Create an away message for when your team is out of office and unable to respond right away.
– Keep messages short, friendly and helpful. Avoid overly formal language.
– You can set specific date ranges for auto-replies.
Auto-reply messages create a good first impression and set expectations with customers messaging your Page.
Managing Admins
By default, any admin of your Facebook Page will be able to view and reply to messages. To manage which admins have messaging access:
1. Go to your Page and click “Settings”.
2. Select “Messaging”.
3. Under “Admins Who Can View and Reply to Messages From Page Visitors”, click “Edit Settings”.
4. Choose which admins can view, read, and respond to messages. Remove access as needed.
5. Click “Save Changes”.
Now only approved admins will be able to communicate with customers via Messenger. This prevents unauthorized or inappropriate responses.
Using Messenger on Mobile
The Facebook Messenger app makes it easy to manage your Page messages on the go. Here’s how to set it up:
1. Download and open the Messenger app on your phone.
2. Tap your profile picture and go to your Page’s inbox.
3. Swipe right to access message requests and pending messages.
4. Tap message notifications to instantly respond.
Key benefits of the mobile Messenger app include:
– Get push notifications for new messages.
– Quickly respond to customers anywhere.
– See if your messages have been read.
– Continue conversations picked up on desktop.
Being able to converse with your Page followers on mobile helps humanize your brand and provides prompt customer service.
Interacting and Conversing
Once Messenger is set up for your Page, it’s time to start chatting with customers! Here are some best practices for interacting:
– **Respond promptly** – Reply to messages within 24 hours, if possible sooner, to provide good customer service.
– **Be concise** – Get right to the point in your responses. Don’t make customers read long messages.
– **Use a friendly tone** – Avoid overly formal language. Write like you would speak to the person.
– **Answer questions accurately** – Make sure you have the right information to answer customer questions. Follow-up if you need to do more research.
– **Provide helpful resources** – Suggest relevant links, articles, or other resources when appropriate.
– **Avoid inappropriate topics** – Don’t discuss sensitive subjects like religion, politics, health, or finances. Keep conversations professional.
– **Follow up when needed** – Check back with customers to see if their issue was fully resolved.
Personalized conversations make customers feel valued and create lasting positive impressions of your brand.
Messenger Best Practices
Here are some additional tips for getting the most out of Messenger:
– Promptly respond to all new message requests so customers don’t feel ignored.
– Set up canned response templates to efficiently handle common questions.
– Add Messenger sharing buttons to your website to drive the conversation to Messenger.
– Analyze your message metrics in Page Insights to improve your strategy.
– Promote your Messenger on your Page Cover Photo or pinned post so customers can easily find it.
– Train all admins on your messaging procedures and tone guidelines.
– Turn off Messenger at night or during holidays so expectations are set.
– Pay for Facebook ads to get more people messaging your Page.
– Integrate Messenger with your CRM platform to capture leads from conversations.
– Partner with a social media management platform to handle high message volumes.
Optimizing your setup and processes is crucial to running a successful Messenger strategy for your business’s Facebook presence.
Conclusion
Messenger allows customers to conveniently connect with your business or brand on Facebook. The above steps cover everything you need to add Messenger to your Page:
– Activating messaging and configuring notifications
– Setting up auto-reply messages
– Managing admin access
– Using Messenger on mobile
– Having personal conversations
– Following best practices
With Messenger enabled for your Facebook Page, you can provide prompt customer service, answer questions, and strengthen relationships. This helps build trust and loyalty with your audience.
Just be sure to properly staff enough admins to handle your message volume. With a sound strategy in place, Messenger can take your Facebook presence to the next level.
Related Articles
Here are some helpful related articles for leveraging Messenger for your Facebook Page:
| Article | URL |
|---|---|
| How to Set Up a Facebook Business Page | https://www.facebook.com/business/learn/set-up-facebook-page |
| Facebook Messenger Tools for Businesses | https://www.facebook.com/business/learn/facebook-messenger-for-business |
| Messenger Customer Service Examples | https://www.facebook.com/business/success/messenger-customer-service |
| Using Chatbots on Messenger | https://www.facebook.com/business/marketing/messenger-chatbots |
We hope this guide was helpful for understanding how to enable Messenger for your Facebook Page. Enhancing your Page with messaging capabilities allows fans and followers to conveniently connect with your business or organization.