Many people find themselves wanting to manage multiple Facebook pages from a single Facebook account. This could be for a business, organization, or just separate pages for different interests. The good news is that Facebook allows you to add and manage multiple pages from one account! Here are the steps to add another Facebook page to your existing Facebook account.
Why Would You Want Multiple Facebook Pages?
There are a few common reasons people find themselves wanting multiple Facebook pages:
- Businesses – Managing separate Facebook pages for different brands, locations, or divisions of a company.
- Organizations – Nonprofits, schools, clubs, churches, etc. often have separate pages for specific programs or subgroups.
- Personal interests – Some individuals like to keep pages for different hobbies, creative projects, or aspects of their life separate.
- Artists – Musicians, writers, and other artists sometimes maintain pages for their personal profile and separate pages for their art.
The key is that multiple pages allow you to engage with distinct audiences and tailor content specifically for each, all from one central account.
How to Add a Facebook Page
Adding a page to your existing Facebook account is a simple process:
- Click on the downward arrow in the top right corner of Facebook and select “Create Page” from the dropdown menu.
- Choose the category that best describes your page. Options include Business/Brand, Entertainment, Cause/Community, Personal Blog, or select “More Options” to see additional categories.
- Enter your page name and other details like category and description. Make sure you choose an appropriate category.
- Click the “Get Started” button. Facebook will now create your new page.
- A dashboard for managing your new page will appear. You can start adding content and customizing the page.
- You can access the page anytime from the shortcut menu under “Manage Pages” in the left sidebar of your Facebook account.
And that’s all there is to it! You’ve now successfully added a new page to your personal Facebook profile.
Switching Between Your Personal Profile and Pages
Once you’ve created additional pages, you can easily switch between managing your personal profile and any pages:
- Click the shortcut icon in the left sidebar showing your profile picture and the word “Profile” next to it.
- Select “Manage Pages” below your profile name to display a list of your pages.
- Click on the page you want to switch to from the list. Your view will change to the page dashboard.
- To return to your profile, click the shortcut icon again and select your name under “Manage Pages.”
Switching back and forth this way allows you to post content, monitor insights, respond to messages, and customize settings for each page all from your main account.
Admins and Page Roles
When you create a page, you are automatically assigned as the admin. As admin you have full permissions to manage all aspects of the page. But Facebook does allow you to assign additional admin and other roles to help manage larger pages:
Admins
- Full administrative access to page
- Can edit page info and settings
- Can publish as the page
- Can add and remove other admins
Editors
- Can edit page info
- Can post as the page and respond to messages
- Cannot add/remove admins or editors
- Cannot manage ads or assigned page roles
Moderators
- Can respond to and delete comments
- Cannot create posts as the page
- Cannot edit page info or manage admins/editors
Advertisers
- Can manage ads and ad campaigns for the page
- No other abilities like posting or responding
Assign page roles carefully based on the access you want to grant. You can add/remove roles for any users from the page’s Admin Roles tab.
Posting to Your Pages
When you share content on Facebook from your account, you can choose whether to post as your personal profile or to one of your pages:
- Click the posting dropdown menu at the top of your News Feed
- Select the icon and name of the page you want to post as instead of your personal timeline
- Add your post content as normal
- Click “Post” and the content will be shared to your selected page
Make sure you are paying attention to which identity you are posting as. You likely want most content to come directly from your pages, not your personal profile.
Creating Ads for Pages
One of the biggest advantages of Facebook pages for businesses and organizations is the ability to run Facebook ads. Here is how to create ads under your page identities:
- Select “Manage Pages” then click on your page
- Click on “Settings” from the page’s menu bar
- Select “Ads Center”
- Choose “Create Ad” and follow the steps to set up your campaign
- Be sure the ad is associated with your page in the setup process
Facebook advertising provides powerful options for reaching your target audiences. Having separate pages for different brands or initiatives allows you to segment your ads and reporting more effectively.
Analyzing Page Insights
Facebook offers excellent metrics and analytics for pages known as Insights. Monitoring your Insights helps you understand what content resonates with your audiences. Access Insights for any page:
- Navigate to your Page
- Click on “Insights” in the left sidebar menu
- View analytics like Page Views, Reach, Followers, etc.
- Filter data by date ranges or content types
- See posts ranked by engagement
- Download detailed reports for further analysis
Use Insights to help shape your content and posting strategy. The data will show you what your audience responds to best.
Merging Duplicate Pages
In some cases, you may end up with duplicate Facebook pages you want to consolidate. Reasons can include:
- Multiple people created pages for the same organization
- Changed page name but never deleted old page
- Accidentally created similar pages
While you can’t fully merge pages, you can request to merge likes and subscribers counts:
- Go to the page you want to keep and navigate to “Settings”
- Under General Account Settings, choose “Merge Duplicate Pages”
- Enter the URL of the duplicate page to merge
- Confirm the request and Facebook will combine followings
This will add the fans and followers from the duplicate to your main page. Make sure to delete any unused duplicate pages when finished.
Troubleshooting Issues With Pages
Some common issues that can come up with managing multiple Facebook pages include:
Switching between accounts
- Use the “Manage Pages” shortcut in left sidebar
- On mobile app, tap profile icon then “Manage Pages”
Notifications going to wrong account
- Adjust notification settings for each page
- Make sure personal profile and pages have separate settings
Forgetting to switch accounts when posting
- Double check which identity will receive posts
- Enable posting shortcuts to pages from profile
Page restrictions or demotions
- Carefully follow Facebook’s policies for pages
- Avoid restricted content like offensive material
- Use authentic names and recognized organizations
Stay on top of any issues to ensure your pages remain active and compliant.
Best Practices For Managing Multiple Pages
Here are some top tips for smoothly managing multiple Facebook pages:
- Customize notifications for important page activity.
- Use shortcuts and Saved folder to easily access pages.
- Check Insights regularly to view page analytics.
- Properly assign Editor/Admin roles to share workload.
- Use separate credentials for page login if handling sensitive pages.
- Cross-post important updates to related pages.
- Create content calendars to schedule posts efficiently.
Conclusion
Adding and managing multiple Facebook pages from a single account is easy and gives you powerful opportunities for wider audience engagement. Keep pages organized, share administrative access where appropriate, follow Facebook policies, and use built-in tools like Insights to manage successful pages. With the right approach, having multiple presences on Facebook can help take your brand, organization, or personal interests to the next level.