Facebook provides a convenient way for nonprofits to fundraise directly on the platform. By creating a nonprofit Facebook Page and adding a Donate button, organizations can easily collect donations from their supporters. Here is a step-by-step guide on how to add a nonprofit to Facebook and start receiving contributions.
Step 1: Create a Facebook Page
The first step is to create a Facebook Page specifically for your nonprofit organization. This allows you to separate your nonprofit presence from your personal profile. Here’s how to create a Facebook Page:
- Go to facebook.com and log into your account if you aren’t already logged in.
- Click on the downward arrow in the top right corner and select “Create Page” from the dropdown menu.
- Choose “Cause or Community.”
- Select “Nonprofit Organization” and fill out the required information about your organization such as name, category, description, etc.
- Click “Get Started” and follow the rest of the on-screen prompts to create your Page.
Once your nonprofit Page is live, you can customize it by adding a profile picture, cover photo, information about your mission, events and more. This will allow supporters to learn about your work when they visit your Page.
Step 2: Add a Donate Button
Once your Page is set up, you can add a Donate button to start collecting contributions. Here are the steps to add Donate button:
- From your Page, click on “Settings” in the top right corner.
- Select “Templates and Tabs” from the left sidebar.
- Click “Add a Button” and choose the Donate option.
- Select the currency you would like to accept donations in.
- Choose where you want the Donate button to appear on your Page, such as at the top or in the about section.
- Click “Finish” to add the button.
The Donate button will allow people to quickly contribute directly through Facebook. All donations will be securely processed through Facebook Pay.
Step 3: Set Up a Fundraiser
In addition to a Donate button, you can also set up dedicated fundraisers through your nonprofit Page. Fundraisers allow your supporters to easily create campaigns to raise money for your cause. Here’s how to create a nonprofit fundraiser on Facebook:
- From your Page, click “+ Create” at the top and select “Fundraiser.”
- Choose whether you or your supporters will be organizing the fundraiser.
- Fill in all the key details including title, description, goal amount, end date, cover photo, etc.
- State how funds raised will be used and provide info to donors.
- Click “Create” to publish your fundraiser and share it with supporters.
With fundraisers, your nonprofit gains more visibility as campaigns can be shared widely on Facebook. You’ll also have access to organizer tools to track fundraising progress.
Step 4: Share and Promote Your Page
Now that your nonprofit Page setup is complete, it’s time to spread the word! Share your Page on your own profile and invite friends to like and follow. Post updates frequently to keep supporters engaged. Here are some tips for promoting your nonprofit on Facebook:
- Post interesting content related to your cause like links, photos, videos, events, etc.
- Go live or create Stories to give behind-the-scenes looks at your organization.
- Respond to comments and messages to build relationships with followers.
- Run ads targeting supporters – Facebook has nonprofit ad credits.
- Partner with influencers or other Pages to expand your reach.
Driving more traffic and followers to your nonprofit Page will increase the visibility of your Donate button and fundraisers. Take advantage of all of Facebook’s features for nonprofits to grow your fundraising impact.
Step 5: Track Donations and Impact
As you start receiving donations through your nonprofit Facebook presence, be sure to closely track the results. Facebook provides Page Insights so you can view data on your Page’s performance. Monitor key metrics like:
- Page views
- Post reach and engagement
- Follower growth
- Donations received
- Fundraiser amounts raised
Analyzing this data over time will allow you to refine your Facebook strategy and maximize your fundraising success. Always be testing what content and tactics perform best with your audience.
In addition, don’t forget to share the real world impact that Facebook donations are having on your cause. Post stories and photos highlighting how your nonprofit is using the funds raised through Facebook. This keeps your community engaged and shows donors the tangible difference they are making.
Conclusion
Facebook provides a free and easy way for nonprofits to tap into a dedicated donor base. Setting up your nonprofit Page, adding donation tools, running fundraisers and promoting your presence effectively takes some work. But in the long run, it can significantly boost your fundraising at very little cost. Just remember to keep supporters engaged, track performance and highlight impact along the way.