How do I add a non profit charity to Facebook?

Adding a non profit charity to Facebook can help increase awareness, fundraising, and engagement for your cause. Here are the steps to add a non profit organization to Facebook:

Requirements for Adding a Nonprofit to Facebook

In order to add a nonprofit organization to Facebook, you’ll need to meet the following requirements:

• Your nonprofit must be legally registered as a charitable organization in your country.
• You’ll need to provide documentation proving your nonprofit status if requested by Facebook.
• The nonprofit Facebook Page must be managed by an official representative of the organization.

Gather Required Information

Before starting the process, make sure you have the following information available:

• The legal name of your nonprofit organization
• The physical mailing address for your nonprofit
• A contact email address and phone number for your nonprofit
• Your nonprofit’s mission statement
• Pictures and graphics relevant to your nonprofit to use on the Facebook Page

Create a Facebook Profile

If you don’t already have a personal Facebook profile, you’ll need to create one first before creating a Page. Make sure to use your real name and information when setting up your personal profile.

Create a Facebook Page

Once you have a personal profile, follow these steps to create your nonprofit Page:

1. Go to Facebook.com and log into your personal profile.
2. Click on the drop down menu in the top right and select “Create Page.”
3. Select “Cause or Community.”
4. Enter your nonprofit name, category and address.
5. Click “Get Started.”
6. Upload a profile picture and cover photo representing your nonprofit.
7. Write an introductory “About” text highlighting your mission.
8. Click “Save Info” to create the Page.

Verify as a Nonprofit Organization

To get additional features for nonprofits, you’ll need to verify your organization through Facebook. Here’s how:

1. From your Page, click “Settings” then “Templates and Tabs.”
2. Under “Default Landing Tab,” select “About.”
3. Go back to the Page and click “Add a Button.”
4. Select “Donate” button then click “Next.”
5. When prompted, select “My nonprofit is registered with Facebook” then click “Next.”
6. Enter your organization’s registration number, name and contact email.
7. Upload documentation proving nonprofit status.
8. Click “Submit” to complete the process.

Facebook will review your information and verify your nonprofit status. This can take a few days. Once verified, you will have access to nonprofit features.

Enhance Your Nonprofit Page

Once your Page is up and running, here are some tips to expand your nonprofit’s presence on Facebook:

• Add a donation button so supporters can easily give to your cause.
• Create and promote a fundraising campaign for a specific initiative.
• Post engaging content like photos, videos, testimonials, and events.
• Go live to share announcements, events, or behind-the-scenes footage.
• Promote volunteer opportunities to mobilize your supporters.
• Analyze your Page Insights to see your top performing content.
• Build a community by responding to messages and comments.
• Share milestones like completed projects or fundraising goals.

Promote Your Facebook Page

Once your Page is set up, focus on driving more followers and increasing engagement:

• Share your Page link via your website, email newsletters, other social media accounts, etc.
• Run Facebook ad campaigns promoting your Page to targeted audiences.
• Encourage staff, volunteers, and existing supporters to like, share, and engage with your Page.
• Tag your Page in relevant Facebook Groups and promote it in Group discussions.
• Partner with stakeholders, sponsors, or influencers to extend your reach.
• Analyze which types of content and engagement appeals to your target demographics.

Add Business Tools

Facebook offers nonprofit Pages access to free tools to manage communications and transactions:

• WhatsApp – Connect with donors via free messaging.
• Appointments – Let people book appointments through Facebook.
• Instagram Shopping – Tag products for easier fundraising.
• Facebook Pay – Accept secure donations right on Facebook.

Review all the business tools for nonprofits and enable those relevant for your organization.

Fundraising Regulations

When fundraising on Facebook, make sure to comply with all relevant regulations and disclosure requirements based on your location including:

• Registering as a charity fundraiser.
• Providing fundraising disclosures.
• Obtaining necessary licensing or permits.

Research what is needed for online and Facebook fundraising specifically in your region. This will help ensure your nonprofit remains compliant.

Measure Your Performance

Track key Facebook Page metrics to understand your performance and growth over time:

Metric	What to Measure
Page Likes	Total number of people who have liked your Page.
Reach	Number of people who saw your Page content.
Engagement	Total likes, shares, comments etc. on your content.
Post Reactions	Reactions and engagement per individual post.
Audience Insights	Demographics and interests of your Page audience.
Traffic Sources	Where your Page visitors are coming from.

Dig into Facebook Page Insights regularly to guide your nonprofit social strategy. Track both vanity metrics like Likes as well as meaningful engagement.

Best Practices

Keep these tips in mind as you manage your nonprofit’s Facebook presence:

• Post consistently, but avoid overposting – 1-2 times per day is optimal.
• Diversify content types – videos, images, links, live broadcasts, etc.
• Engage with followers by responding to comments and messages.
• Promote events, campaigns, and donation drives.
• Be transparent when sharing financials, projects, and milestones.
• Partner with other nonprofits for events, cross-promotion, and philanthropy.
• Stay up-to-date on the latest Facebook nonprofit products and features.

Conclusion

Creating a Facebook Page is an excellent opportunity for nonprofits to increase awareness and support for their mission. Dedicate resources to build your community, craft engaging content, and promote your work to reach more donors, volunteers, and advocates. Tap into Facebook fundraising tools, run targeted campaigns, and partner with stakeholders to maximize your impact. With a strategic approach, Facebook provides a robust platform for nonprofits to build connections and drive real change.