Adding a follow button to your Facebook page is a great way to make it easy for new visitors to follow your page with just one click. Here are the steps to add a follow button to your Facebook page:
Why Add a Follow Button
Adding a follow button to your Facebook page provides the following benefits:
- Increases follows – Having a visible call-to-action button makes it effortless for visitors to follow your page.
- Saves time – Visitors don’t have to search for the follow button in your page’s sidebar.
- Boosts engagement – More follows means more people seeing your posts and engaging with your content.
Essentially, a follow button makes it quick and convenient for new visitors to become page followers. More follows means more people your content reaches through the Facebook algorithm.
How to Add a Follow Button
Step 1: Create a Facebook Page
If you don’t already have a Facebook page for your brand, business, or organization, you’ll first need to create one. Here’s how:
- Go to Facebook and log into your personal account.
- Click on the “Create” button in the top navbar and select “Page” from the dropdown menu.
- Choose the category that best fits your page and enter your page name.
- Click “Get Started” and follow the on-screen instructions to create your new Facebook page.
Step 2: Get a Follow Button Code
Once your page is created, you can customize and generate a follow button code:
- Go to your Facebook page and click “Settings” in the top right.
- Select the “Templates and Tabs” menu option.
- Click the “Follow” button template.
- Customize the button label, color, and size as desired.
- Click the “Generate Code” button and copy the provided code.
Step 3: Add the Code to Your Website
To embed the follow button on your website, add the generated code anywhere you want the button to appear. For example:
<html>
<!-- Other website code -->
<div>
</div>
<!-- Other website code -->
</html>
The key is putting the code on a popular page of your website that gets a lot of traffic. This exposes the button to the most visitors.
Follow Button Placement Best Practices
Where exactly you place your Facebook follow button on your website can impact how well it converts visitors to followers. Here are some best practices:
Put It Above the Fold
“Above the fold” means visible on the page without having to scroll down. Placing your follow button above the fold puts it front and center where visitors will notice it.
Embed It on Multiple Pages
Putting the follow button code on just your homepage isn’t enough. Embed it on high-traffic pages like blog posts, contact pages, and “About Us” pages.
Include It in Your Navigation Menu
Adding the follow button to your website’s navigation menu keeps it visible as visitors navigate around your site.
Stick It in the Sidebar
Website sidebars are prime real estate for conversion elements like follow buttons. Put it here for consistent visibility.
Avoid the Very Bottom of Pages
Avoid sticking the follow button right at the bottom of pages where visitors may not scroll down far enough to see it.
Follow Button Size and Design Tips
In addition to placement, the size and design of your follow button impact its effectiveness. Here are some tips:
- Make it large and colorful enough to stand out.
- Use contrasting colors from your overall website design.
- Keep the button label short and action-oriented like “Follow” or “Follow Us.”
- Make sure the button is responsive for mobile devices.
- A/B test different follow button sizes and colors.
Tracking Your Follower Growth
Once your follow button is added, you can view follower growth and engagement insights right within Facebook:
- Go to your Facebook page.
- Click “Insights” in the top navbar.
- Select the “Followers” tab.
- View follower growth graphs and demographics.
You can also connect your Facebook page to Google Analytics to track traffic and follows from your website.
Optimizing Your Follower Experience
Getting visitors to click your follow button is only the first step. To keep them engaged, optimize their experience after they become followers:
- Post fresh, valuable content frequently.
- Respond to followers when they comment.
- Send occasional newsletters or promotions.
- Make posts easy to share and react to.
- Analyze your best performing post types and do more of those.
Retaining and engaging new followers ensures your efforts driving follows pay off in the long run.
Following Up With Inactive Followers
Even highly engaged followers can go inactive eventually. Here are some ways to re-engage inactive followers:
- Send them a special offer or promo code.
- Ask for feedback on why they aren’t engaging anymore.
- Highlight your best performing recent content.
- Run a contest or giveaway to incentivize re-engagement.
Driving re-engagement helps you continue getting value from each follower.
Troubleshooting Follow Button Issues
If your follow button isn’t working properly, here are some troubleshooting tips:
- Button not showing up: Check that the full code is copied correctly to your site.
- Button redirects to Facebook homepage: Make sure you are logged into the correct Facebook account when generating the code.
- Follows not being tracked: Confirm the Facebook Pixel is implemented properly on your website.
- Button looks misaligned: The surrounding page CSS may be interfering, adjust button CSS as needed.
Conclusion
Adding a Facebook follow button is an easy way to get more people to follow your page. To maximize its impact:
- Place it above the fold and on high-traffic pages.
- Make it visually stand out.
- Keep followers engaged with great content.
- Continuously optimize the follower experience.
With strategic follow button placement and an engaging page, you can quickly grow your Facebook audience.