Managing your business’s Facebook page as an admin allows you to fully control all aspects of the page. As the admin, you can post content, respond to comments and messages, analyze page insights, and edit the page’s settings. Accessing your Facebook business page as an admin is simple if you created the page for your business. However, if someone else created the page, you’ll need to be added as an admin. Here’s what you need to know about accessing your Facebook business page as an admin.
Requirements for Accessing your Facebook Business Page as Admin
To access your business’s Facebook page as an admin, you must meet the following requirements:
- You must have a personal Facebook account in good standing.
- Your personal account must be added as an admin on the business page.
- If you did not create the page, the original admin must add you as an admin.
- You must log into your personal Facebook account to manage the business page.
As long as your personal account meets Facebook’s terms of service, and you’ve been made a page admin, you can fully manage your business’s Facebook presence.
How to Access your Business Page as Admin if You Created it
If you originally created your Facebook business page, accessing it as an admin is straightforward:
- Log into your personal Facebook account.
- Click on the shortcut icon in the left sidebar to access your business page.
- When on your page, click the gear icon and select “Use Facebook as [Page Name]” in the drop-down menu.
Once you’ve selected to use Facebook as your page, your account will function as the page while you manage content and interact with users. The name of your page will replace your personal account name at the top. Remember to switch back to your personal account when you’re finished.
Tips for Accessing your Page as Admin
- Bookmark your page’s URL to quickly access it.
- Use a separate browser or incognito window if you don’t want to fully log out of your personal account.
- The mobile Facebook app also allows you to easily switch between accounts.
- Consider creating a separate business admin account just for managing your page.
Getting Added as a Facebook Business Page Admin
If someone else created your business’s Facebook page, you’ll need to be added as an admin before you can access it. Here is the process the current admin must follow to add you:
- On the Facebook page, click Settings at the top.
- Select Page Roles in the left sidebar.
- Click Add New Page Role and enter your Facebook username.
- Select an Admin or Editor role to provide access.
- Click Add.
Once added by the current admin, you will see a shortcut icon to the page in your Facebook sidebar. Follow the same steps outlined above to switch your personal account into your page’s admin access.
What if I Don’t have Admin Access?
If you do not have admin access to your business’s Facebook page, you will need to get in contact with the current admin to add you. If you don’t know who the admin is, try the following:
- Post on the page requesting admin access if possible.
- Ask co-workers or older employees if they created the page.
- Check page transparency settings to see if an admin is listed.
- Contact Facebook support to request admin access.
Without admin access, you won’t be able to fully manage your Facebook business presence. Work to get added as an editor or admin as soon as possible.
Managing Your Facebook Business Page as Admin
Once you’ve gained access to your page as an admin, a whole suite of management features becomes available. Here are some of the key things you can do:
Post Content
Posting content like images, videos, links, and text updates is a key part of engaging your audience. Use relevant and interesting content to build connections.
Respond to Comments and Messages
Interacting with users and respondents builds rapport. Don’t let comments or messages go unanswered.
Analyze Insights
Facebook provides a detailed insights dashboard so you can view traffic, engagement, reach, and demographic data. Use it to refine your strategy.
Edit Page Settings
Customize your page’s title, categories, profile and cover images, call-to-action buttons, and more in the settings.
Create and Manage Ads
Facebook advertising is a powerful tool for reaching specific audiences. Admins have full access to run and manage ads.
Add Apps and Connect Instagram
Integrate your page with apps like Shopify or MailChimp. You can also connect your Instagram account.
Best Practices for Admins
Here are some top tips for getting the most out of your Facebook page admin access:
- Check notifications and messages daily to stay on top of engagement.
- Create a consistent posting schedule to keep your page active.
- Use analytic data to optimize content and strategy over time.
- Develop a community by responding to all user comments and questions.
- Create conversion goals and track performance for ads.
- Add other team members as editors or admins for help managing.
- Stay on brand with your content and messaging.
- Promote your best posts periodically to keep content circulating.
Conclusion
Having full admin access over your business’s Facebook presence is crucial for success on the platform. Follow the steps outlined here to gain access to your page’s admin tools if you don’t already have it. Once you’re an admin, take advantage of the many options for posting content, engaging your audience, analyzing data, advertising, and optimizing your presence. With the proper administration, Facebook can play a key role in growing your business.